Sledding Audience in Germany
Sledding has an estimated audience of 852,840 people in Germany. 48.2% are female, 51.8% are male, average age 36.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Julia Taubitz, Dolomiti Superski, Südtirol / Alto Adige / South Tyrol, Laura Dahlmeier, Winter sport.
The average Sledding fan in Germany is 36.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Julia Taubitz, Dolomiti Superski, Südtirol / Alto Adige / South Tyrol, with strongest over-indexing on Julia Taubitz (21.78× the country average). Demographically, the Sledding audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Sledding fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 36.0 |
| Estimated audience size | 852,840 |
Audience persona
The typical Sledding fan in Germany is balanced, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Julia Taubitz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 343,939 | 2.51× |
| Baden-Württemberg | 192,282 | 1.65× |
| Nordrhein-Westfalen | 168,293 | 0.9× |
| Hessen | 63,806 | 0.98× |
| Niedersachsen | 63,569 | 0.77× |
| Sachsen | 61,899 | 1.48× |
| Rheinland-Pfalz | 40,537 | 0.95× |
| Berlin | 33,777 | 0.89× |
| Thüringen | 29,301 | 1.35× |
| Sachsen-Anhalt | 21,113 | 0.96× |
| Brandenburg | 19,748 | 0.75× |
| Schleswig-Holstein | 15,835 | 0.52× |
| Hamburg | 13,077 | 0.68× |
| Mecklenburg-Vorpommern | 7,691 | 0.47× |
| Saarland | 7,097 | 0.68× |
| Bremen | 3,482 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julia Taubitz | 21.78× | Sports |
| Dolomiti Superski | 41.14× | Travel & Leisure |
| Südtirol / Alto Adige / South Tyrol | 35.28× | Travel & Leisure |
| Laura Dahlmeier | 8.25× | Sports |
| Winter sport | 3.91× | Sports |
| Lindsey Vonn | 4.89× | Sports |
| Food | 1.89× | Food & Beverages |
| Dolomites | 8.39× | Travel & Leisure |
| South Tyrol | 5.33× | Travel & Leisure |
| Arts and music | 1.74× | Arts & Culture |
| FIS Alpine Ski World Cup | 8.03× | Sports |
| Mount Everest | 12.74× | Travel & Leisure |
| Vanessa Voigt | 7.94× | Sports |
| Philipp Raimund | 6.33× | Sports |
| Miriam Neureuther | 8.34× | Sports |
| Nordic skiing | 8.84× | Sports |
| Felix Neureuther | 5.04× | Sports |
| Trentino-Alto Adige/Südtirol | 4.06× | Travel & Leisure |
| Gala | 1.67× | News |
| Nathalie Armbruster | 7.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.07 |
| Indulgence | JOY | 1.75 |
| Sustainability | BALANCE | 1.59 |
| Pet Ownership | JOY | 1.52 |
| Luxury Orientation | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Canada | 6.5% |
| Italy | 6.5% |
See Sledding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Sledding have in Germany?
Sledding has an estimated audience of 852,840 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Sledding fans?
48.2% of Sledding fans are female, 51.8% are male, with an average age of 36.0 years.
Which brands do Sledding fans like most?
Sledding fans show strongest brand affinity for Julia Taubitz (21.78×), Dolomiti Superski (41.14×), and Südtirol / Alto Adige / South Tyrol (35.28×) over the country average.
Where do Sledding fans live in Germany?
Sledding fans in Germany are most concentrated in Bayern (reach 343,939), Baden-Württemberg (reach 192,282), and Nordrhein-Westfalen (reach 168,293). These three regions account for the largest share of the active audience.
What other brands do Sledding fans also like?
Beyond Sledding itself, the audience over-indexes on Dolomiti Superski (41.14×), Südtirol / Alto Adige / South Tyrol (35.28×), Laura Dahlmeier (8.25×), and Winter sport (3.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sledding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.