Rascasse Audience Intelligence

Sledding Audience in Germany

A data profile of the people who buy, follow and care about Sledding in Germany — modelled from more than twelve digital signal sources. Sledding has an estimated audience of 852,840 people in Germany.

#115among Sport in Germany#3468among Topic in Germany#593in Sports

The average Sledding fan in Germany is 36.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Julia Taubitz, Dolomiti Superski, Südtirol / Alto Adige / South Tyrol, with strongest over-indexing on Julia Taubitz (21.78× the country average).

Demographically, the Sledding audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sledding fan in Germany is balanced, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Julia Taubitz.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sledding profile in Germany.

Audience size
853K
in Germany
Gender
48.2%♀
51.8% male
Age
36.0
average years
Country rank
#7468
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sledding fans

48.2% are female, 51.8% are male, average age 36.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Sledding audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age36.0
Estimated audience size852,840
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Sledding audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Sledding audience comes from Germany.

Worldwide audience distribution share by country for Sledding
CountryShare
United States28.2%
Canada6.5%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sledding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sledding fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K2.32×
02Baden-Württemberg~200K1.55×
03Sachsen~60K1.32×
04Thüringen~30K1.24×
05Berlin~40K1.06×
06Hessen~60K0.98×
07Rheinland-Pfalz~40K0.92×
08Nordrhein-Westfalen~200K0.91×
09Sachsen-Anhalt~20K0.91×
10Hamburg~20K0.89×
11Niedersachsen~70K0.85×
12Brandenburg~20K0.79×
13Bremen~6K0.79×
14Saarland~8K0.76×
15Schleswig-Holstein~20K0.71×
16Mecklenburg-Vorpommern~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Sledding, Germany
0.66×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sledding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sledding audience
#·InterestCategoryAffinity×
01Dolomiti SuperskiTravel & Leisure41.14×
02Südtirol / Alto Adige / South TyrolTravel & Leisure35.28×
03Julia TaubitzSports21.78×
04Mount EverestTravel & Leisure12.74×
05Nordic skiingSports8.84×
06DolomitesTravel & Leisure8.39×
07Miriam NeureutherSports8.34×
08Laura DahlmeierSports8.25×
09FIS Alpine Ski World CupSports8.03×
10Vanessa VoigtSports7.94×
11Nathalie ArmbrusterSports7.91×
12Nika PrevcSports7.79×
13Philipp RaimundSports6.33×
14South TyrolTravel & Leisure5.33×
15Felix NeureutherSports5.04×
16Lindsey VonnSports4.89×
17Franziska PreußSports4.73×
18Winter sportSports3.91×
19FoodFood & Beverages1.89×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sledding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sledding audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
TraditionCONSERVATISM1.42×
TravellingTHRILL1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sledding audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
Early Adopter MentalityPOWER0.89×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sledding have in Germany?

Sledding has an estimated audience of 852,840 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Sledding fans?

48.2% of Sledding fans are female, 51.8% are male, with an average age of 36.0 years.

03

Which brands do Sledding fans like most?

Sledding fans show strongest brand affinity for Julia Taubitz (21.78×), Dolomiti Superski (41.14×), and Südtirol / Alto Adige / South Tyrol (35.28×) over the country average.

04

Where do Sledding fans live in Germany?

Sledding fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sledding fans also like?

Beyond Sledding itself, the audience over-indexes on Dolomiti Superski (41.14×), Südtirol / Alto Adige / South Tyrol (35.28×), Laura Dahlmeier (8.25×), and Lindsey Vonn (4.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Sledding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sledding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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