Towson University Audience in United States

Towson University logo

Towson University has an estimated audience of 625,773 people in United States. 51.9% are female, 48.1% are male, average age 44.3. Top regions: Maryland, Pennsylvania, New York. Top brand affinities: Capital One, AccuWeather, Diane Keaton, Bruce Willis, Clint Eastwood.

The average Towson University fan in United States is 44.3 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, Pennsylvania, New York. Top brand affinities include Capital One, AccuWeather, Diane Keaton, with strongest over-indexing on Capital One (10.08× the country average). Demographically, the Towson University audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Towson University fans

Demographic split for Towson University audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.3
Estimated audience size625,773

Audience persona

The typical Towson University fan in United States is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Towson University in United States
RegionReachAffinity
Maryland267,45124.86×
Pennsylvania29,2211.39×
New York26,5720.76×
Virginia23,2561.53×
New Jersey20,9591.32×
Florida13,8050.33×
California13,5880.2×
Texas12,2720.23×
North Carolina10,3710.55×
Washington, District of Columbia9,5045.05×
Ohio8,4930.44×
Georgia7,3260.38×
Massachusetts6,4410.52×
Illinois5,7140.27×
Delaware4,5702.65×
South Carolina4,5620.48×
Connecticut4,3910.7×
Michigan3,5830.22×
Tennessee3,5580.28×
Colorado3,2680.33×
Indiana3,2000.28×
Washington2,8400.23×
Minnesota2,5250.28×
Arizona2,3280.18×
Missouri2,3020.23×
Kentucky2,2860.29×
Alabama2,2680.26×
West Virginia2,0180.69×
Wisconsin1,9840.21×
Louisiana1,8850.23×
Oregon1,4400.2×
North Dakota1,4371.12×
Iowa1,2350.24×
Oklahoma1,1930.17×
Kansas1,0310.21×
Nevada9760.16×
Utah9670.17×
New Hampshire9550.39×
Mississippi9530.18×
Rhode Island8780.44×
Arkansas8270.16×
Maine8050.36×
Nebraska7230.23×
Hawaii5160.19×
New Mexico4890.16×
Vermont4770.43×
Idaho4670.15×
South Dakota3250.22×
Montana2860.16×
Alaska1830.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Towson University audience
BrandAffinityCategory
Capital One10.08×Business & Career
AccuWeather15.11×Home & Garden
Diane Keaton13.08×Movies & TV
Bruce Willis14.58×Movies & TV
Clint Eastwood15.45×Movies & TV
Blake Lively16.21×Movies & TV
Aaron Rodgers10.64×Sports
Google Maps6.3×Internet & Social Media
Matthew McConaughey13.86×Movies & TV
Jennifer Garner18.29×Movies & TV
CarGurus8.79×Cars & Mobility
San Jose State University57.46×Business & Career
University of Hawaii at Manoa62.72×Business & Career
Demi Moore11.88×Movies & TV
Billy Bob Thornton11.16×Movies & TV
DuckDuckGo11.46×Internet & Social Media
Margot Robbie11.74×Movies & TV
Beetlejuice5.97×Movies & TV
Google News7.12×News
Sean Penn15.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Towson University audience
TraitClusterScore
Community OrientationOPEN1.36
SustainabilityBALANCE1.32
Risk AppetiteTHRILL1.31
IndulgenceJOY1.28
Sports ActivityPOWER1.24
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Towson University
CountryShare
United States90.9%
Canada3.0%
Australia1.8%

See Towson University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Towson University have in United States?

Towson University has an estimated audience of 625,773 people in United States, concentrated in Maryland and Pennsylvania.

What is the gender split and age of Towson University fans?

51.9% of Towson University fans are female, 48.1% are male, with an average age of 44.3 years.

Which brands do Towson University fans like most?

Towson University fans show strongest brand affinity for Capital One (10.08×), AccuWeather (15.11×), and Diane Keaton (13.08×) over the country average.

Where do Towson University fans live in United States?

Towson University fans in United States are most concentrated in Maryland (reach 267,451), Pennsylvania (reach 29,221), and New York (reach 26,572). These three regions account for the largest share of the active audience.

What other brands do Towson University fans also like?

Beyond Towson University itself, the audience over-indexes on AccuWeather (15.11×), Diane Keaton (13.08×), Bruce Willis (14.58×), and Clint Eastwood (15.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Towson University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.