Rascasse Audience Intelligence

Towson University Audience in United States

A data profile of the people who buy, follow and care about Towson University in United States — modelled from more than twelve digital signal sources. Towson University has an estimated audience of 625,773 people in United States.

#215among University in United States#3185among POI in United States#2002in Business & Career

The average Towson University fan in United States is 44.3 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, Pennsylvania, New York.

Top brand affinities include Baltimore Orioles, Colgate University, University of Hawaii at Manoa, with strongest over-indexing on Baltimore Orioles (16.47× the country average).

Demographically, the Towson University audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Towson University fan in United States is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Baltimore Orioles.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Towson University profile in United States.

Audience size
626K
in United States
Gender
51.9%♀
48.1% male
Age
44.3
average years
Country rank
#32000
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Towson University fans

51.9% are female, 48.1% are male, average age 44.3.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Towson University audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.3
Estimated audience size625,773
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Towson University audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4928%
50+30%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Towson University audience comes from United States.

Worldwide audience distribution share by country for Towson University
CountryShare
United States90.8%
Canada3.0%
Australia1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Towson University audience in United States is strongest.

Fig. 05

Top regions by affinity

Towson University fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K26.13×
02Washington, District of Columbia~9K4.79×
03Delaware~4K2.56×
04Virginia~20K1.49×
05Pennsylvania~30K1.28×
06New Jersey~20K1.19×
07North Dakota~1K1.04×
08West Virginia~2K0.76×
09Connecticut~4K0.69×
10Alaska<1K0.68×
11New York~20K0.67×
12Vermont<1K0.63×
13North Carolina~10K0.58×
14South Dakota<1K0.58×
15Kansas~3K0.56×
16Rhode Island~1K0.56×
17Montana<1K0.56×
18New Hampshire~1K0.53×
19Massachusetts~6K0.51×
20South Carolina~5K0.51×
21Maine~1K0.51×
22Idaho~1K0.46×
23Hawaii~1K0.46×
24New Mexico~1K0.43×
25Nebraska~1K0.42×
26Mississippi~2K0.41×
27Ohio~7K0.39×
28Arkansas~2K0.39×
29Georgia~7K0.38×
30Kentucky~3K0.36×
31Iowa~2K0.36×
32Colorado~3K0.35×
33Alabama~3K0.34×
34Louisiana~3K0.34×
35Oklahoma~2K0.34×
36Utah~2K0.33×
37Tennessee~4K0.32×
38Indiana~4K0.32×
39Minnesota~3K0.32×
40Nevada~2K0.32×
41Florida~10K0.31×
42Missouri~3K0.31×
43Oregon~2K0.30×
44Wisconsin~3K0.29×
45Illinois~6K0.27×
46Michigan~4K0.26×
47Washington~3K0.26×
48Texas~10K0.25×
49Arizona~3K0.25×
50California~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Towson University, United States
0.19×1.00×26.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Towson University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Towson University audience
#·InterestCategoryAffinity×
01University of Hawaii at ManoaBusiness & Career62.09×
02University of Rhode IslandBusiness & Career41.75×
03University of Illinois at ChicagoBusiness & Career30.14×
04Colgate UniversityBusiness & Career27.97×
05WBAL-TVMovies & TV21.26×
06Brown UniversityBusiness & Career19.42×
07Baltimore OriolesSports16.47×
08Maryland Terrapins men's basketballSports16.47×
09Washington CapitalsSports12.16×
10Northwestern UniversityBusiness & Career8.20×
11University of Notre DameBusiness & Career7.70×
12University of AlabamaBusiness & Career6.75×
13Weather forecastingHome & Garden5.69×
14Baltimore RavensSports4.83×
15QVCMovies & TV3.80×
16Sustainable energyHome & Garden3.56×
17FedExBusiness & Career3.25×
18Mortgage loansBusiness & Career3.01×
19Discount storesShopping2.62×
20PinterestInternet & Social Media1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Towson University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Towson University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Convenience OrientationPREMIUM1.67×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Towson University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.88×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Towson University have in United States?

Towson University has an estimated audience of 625,773 people in United States, concentrated in Maryland and Pennsylvania.

02

What is the gender split and age of Towson University fans?

51.9% of Towson University fans are female, 48.1% are male, with an average age of 44.3 years.

03

Which brands do Towson University fans like most?

Towson University fans show strongest brand affinity for Baltimore Orioles (16.47×), Colgate University (27.97×), and University of Hawaii at Manoa (62.09×) over the country average.

04

Where do Towson University fans live in United States?

Towson University fans in United States are most concentrated in Maryland (reach ~300K), Pennsylvania (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Towson University fans also like?

Beyond Towson University itself, the audience over-indexes on Colgate University (27.97×), University of Hawaii at Manoa (62.09×), WBAL-TV (21.26×), and Weather forecasting (5.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Towson University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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