WBAL-TV Audience in United States

WBAL-TV logo

WBAL-TV has an estimated audience of 1,394,790 people in United States. 57.8% are female, 42.2% are male, average age 43.7. Top regions: Maryland, Pennsylvania, Washington, District of Columbia. Top brand affinities: SoccerBible, Justin Tucker, Baltimore Orioles, ABC Television, Maryland.

The average WBAL-TV fan in United States is 43.7 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Pennsylvania, Washington, District of Columbia. Top brand affinities include SoccerBible, Justin Tucker, Baltimore Orioles, with strongest over-indexing on SoccerBible (196.54× the country average). Demographically, the WBAL-TV audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WBAL-TV fans

Demographic split for WBAL-TV audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.7
Estimated audience size1,394,790

Audience persona

The typical WBAL-TV fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for SoccerBible.

Top regions in United States

Top regions ranked by reach for WBAL-TV in United States
RegionReachAffinity
Maryland873,95436.44×
Pennsylvania31,6130.67×
Washington, District of Columbia26,2646.26×
Virginia21,1840.62×
Florida17,5190.19×
New York10,2820.13×
North Carolina9,4550.23×
Delaware9,3032.42×
Texas6,7600.06×
Georgia6,0980.14×
South Carolina5,1780.25×
New Jersey5,0220.14×
California4,4920.03×
West Virginia4,1010.63×
Ohio3,7590.09×
Massachusetts3,0880.11×
Michigan2,8160.08×
Tennessee2,5180.09×
Maine2,3290.47×
Colorado2,1520.1×
Indiana2,0880.08×
Kentucky1,6900.1×
Illinois1,6100.03×
Arizona1,4340.05×
Alabama1,4260.07×
Connecticut1,2810.09×
Missouri1,1230.05×
Kansas1,0240.09×
Louisiana9460.05×
Nevada8540.06×
Wisconsin7450.04×
New Hampshire7070.13×
Washington6890.02×
Oklahoma6830.04×
Arkansas6080.05×
Mississippi5580.05×
Iowa5500.05×
Minnesota5380.03×
Idaho4060.06×
Hawaii3690.06×
Utah3450.03×
Oregon3140.02×
New Mexico3020.04×
Vermont2620.11×
Alaska2510.08×
Rhode Island2500.06×
Wyoming2200.11×
Nebraska2190.03×
Montana2180.06×
South Dakota1980.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WBAL-TV audience
BrandAffinityCategory
SoccerBible196.54×Sports
Justin Tucker39.45×Sports
Baltimore Orioles16.01×Sports
ABC Television24.98×Movies & TV
Maryland7.33×Travel & Leisure
Joe Flacco14.93×Sports
Ocean City, Maryland22.12×Travel & Leisure
Julie Bowen11.91×Movies & TV
Baltimore6.62×Travel & Leisure
Dharan, Nepal22.45×Travel & Leisure
Ed Reed25.85×Sports
WBAL-TV 11 Baltimore103.75×Movies & TV
Aussie Rules Footy62.94×Games
Baltimore Ravens5.06×Sports
CoolSculpting21.53×Health
Christopher Lloyd8.25×Movies & TV
Joe Manganiello9.21×Movies & TV
Adam DeVine10.63×Movies & TV
Towson University21.26×Business & Career
Origin (digital distribution software)9.86×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WBAL-TV audience
TraitClusterScore
Community OrientationOPEN1.26
Early Adopter MentalityPOWER1.24
ExtroversionTHRILL1.16
Sports ActivityPOWER1.07
Social Media UsageJOY1.06
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for WBAL-TV
CountryShare
United States98.6%
United Kingdom0.5%
China0.3%

See WBAL-TV audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WBAL-TV have in United States?

WBAL-TV has an estimated audience of 1,394,790 people in United States, concentrated in Maryland and Pennsylvania.

What is the gender split and age of WBAL-TV fans?

57.8% of WBAL-TV fans are female, 42.2% are male, with an average age of 43.7 years.

Which brands do WBAL-TV fans like most?

WBAL-TV fans show strongest brand affinity for SoccerBible (196.54×), Justin Tucker (39.45×), and Baltimore Orioles (16.01×) over the country average.

Where do WBAL-TV fans live in United States?

WBAL-TV fans in United States are most concentrated in Maryland (reach 873,954), Pennsylvania (reach 31,613), and Washington, District of Columbia (reach 26,264). These three regions account for the largest share of the active audience.

What other brands do WBAL-TV fans also like?

Beyond WBAL-TV itself, the audience over-indexes on Justin Tucker (39.45×), Baltimore Orioles (16.01×), ABC Television (24.98×), and Maryland (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WBAL-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.