Ocean City, Maryland Audience in United States

Ocean City, Maryland logo

Ocean City, Maryland has an estimated audience of 2,272,340 people in United States. 60.3% are female, 39.7% are male, average age 45.8. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Israel, Jaws, JamBase, Jonathan Davis, Jeep Wagoneer.

The average Ocean City, Maryland fan in United States is 45.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Israel, Jaws, JamBase, with strongest over-indexing on Israel (2.97× the country average). Demographically, the Ocean City, Maryland audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Ocean City, Maryland fans

Demographic split for Ocean City, Maryland audience in United States
MetricValue
Female60.3%
Male39.7%
Average age45.8
Estimated audience size2,272,340

Audience persona

The typical Ocean City, Maryland fan in United States is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ocean City, Maryland in United States
RegionReachAffinity
Pennsylvania472,5766.18×
New York303,1282.39×
New Jersey194,1773.36×
Maryland181,6614.65×
Ohio143,7922.05×
Virginia129,3682.34×
North Carolina52,2860.76×
Florida50,2840.33×
Delaware45,5657.27×
Connecticut44,0241.93×
Texas43,3400.22×
West Virginia40,4333.82×
California38,7250.15×
Massachusetts37,5650.84×
Michigan27,2030.46×
Illinois27,1080.36×
Georgia23,0160.33×
Indiana21,3030.51×
Tennessee20,0900.44×
Kentucky19,0250.67×
South Carolina18,6390.55×
Washington, District of Columbia14,5672.13×
Missouri12,1580.33×
Colorado11,4380.32×
Wisconsin11,2470.33×
Minnesota9,4360.29×
Arizona9,4360.2×
Washington8,0680.18×
Alabama7,4290.23×
Louisiana6,5150.22×
New Hampshire6,3630.71×
Oklahoma6,1730.24×
Rhode Island6,1590.85×
Iowa5,8370.31×
Kansas5,3160.3×
Maine5,0440.62×
Nevada4,7220.21×
Arkansas4,5110.24×
Oregon4,4290.17×
Utah4,2440.21×
Mississippi4,1650.22×
Vermont3,8420.96×
Nebraska3,2640.29×
Idaho2,1900.19×
New Mexico2,1400.19×
Hawaii1,6710.17×
South Dakota1,4680.28×
Montana1,3600.22×
North Dakota1,2450.27×
Alaska1,0640.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean City, Maryland audience
BrandAffinityCategory
Israel2.97×Travel & Leisure
Jaws5.35×Movies & TV
JamBase11.1×Music & Radio
Jonathan Davis6.88×Music & Radio
Jeep Wagoneer3.77×Cars & Mobility
Google Wallet4.54×Technology & Electronics
Pro-Ject2.25×Music & Radio
Home staging2.78×Home & Garden
edureka17.65×Business & Career
Nebraska Cornhuskers football1.72×Sports
Jeep Grand Cherokee (WJ)2.49×Cars & Mobility
Google Analytics1.8×Internet & Social Media
Sensationalism10.29×News
Hayward, California3.9×Travel & Leisure
Mortgage insurance1.57×Business & Career
Hebe2.27×Home & Garden
Charlamagne Tha God3.12×Movies & TV
Takers3.03×Movies & TV
Kyokushin4.5×Sports
Glossier1.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean City, Maryland audience
TraitClusterScore
PatriotismCONSERVATISM1.42
Community OrientationOPEN1.32
Early Adopter MentalityPOWER1.22
ExtroversionTHRILL1.2
DIY MentalityTHRILL1.2
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Ocean City, Maryland
CountryShare
United States93.2%
United Kingdom2.1%
Canada1.0%

See Ocean City, Maryland audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ocean City, Maryland have in United States?

Ocean City, Maryland has an estimated audience of 2,272,340 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Ocean City, Maryland fans?

60.3% of Ocean City, Maryland fans are female, 39.7% are male, with an average age of 45.8 years.

Which brands do Ocean City, Maryland fans like most?

Ocean City, Maryland fans show strongest brand affinity for Israel (2.97×), Jaws (5.35×), and JamBase (11.1×) over the country average.

Where do Ocean City, Maryland fans live in United States?

Ocean City, Maryland fans in United States are most concentrated in Pennsylvania (reach 472,576), New York (reach 303,128), and New Jersey (reach 194,177). These three regions account for the largest share of the active audience.

What other brands do Ocean City, Maryland fans also like?

Beyond Ocean City, Maryland itself, the audience over-indexes on Jaws (5.35×), JamBase (11.1×), Jonathan Davis (6.88×), and Jeep Wagoneer (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean City, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.