Rascasse Audience Intelligence

Ocean City, Maryland Audience in United States

A data profile of the people who buy, follow and care about Ocean City, Maryland in United States — modelled from more than twelve digital signal sources. Ocean City, Maryland has an estimated audience of 2,272,340 people in United States.

#995among POI in United States#1024in Travel & Leisure

The average Ocean City, Maryland fan in United States is 45.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, Maryland.

Top brand affinities include Baltimore Orioles, WBAL-TV, Philadelphia Phillies, with strongest over-indexing on Baltimore Orioles (10.29× the country average).

Demographically, the Ocean City, Maryland audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ocean City, Maryland fan in United States is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Baltimore Orioles.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ocean City, Maryland profile in United States.

Audience size
2.3M
in United States
Gender
60.3%♀
39.7% male
Age
45.8
average years
Country rank
#12845
POI in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ocean City, Maryland fans

60.3% are female, 39.7% are male, average age 45.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Ocean City, Maryland audience in United States
MetricValue
Female60.3%
Male39.7%
Average age45.8
Estimated audience size2,272,340
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Ocean City, Maryland audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Ocean City, Maryland audience comes from United States.

Worldwide audience distribution share by country for Ocean City, Maryland
CountryShare
United States93.1%
United Kingdom2.1%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ocean City, Maryland audience in United States is strongest.

Fig. 05

Top regions by affinity

Ocean City, Maryland fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~50K8.29×
02Pennsylvania~500K6.13×
03Maryland~200K5.33×
04West Virginia~40K3.92×
05New Jersey~200K2.82×
06Virginia~100K2.19×
07Washington, District of Columbia~10K2.16×
08New York~300K2.07×
09Ohio~100K1.84×
10Connecticut~40K1.73×
11Vermont~4K1.03×
12Massachusetts~40K0.83×
13Rhode Island~6K0.82×
14New Hampshire~7K0.75×
15Alaska~4K0.72×
16North Carolina~50K0.71×
17North Dakota~3K0.68×
18Maine~5K0.67×
19Kentucky~20K0.66×
20South Dakota~3K0.66×
21Montana~4K0.63×
22Hawaii~6K0.58×
23South Carolina~20K0.55×
24Idaho~6K0.55×
25New Mexico~6K0.52×
26Nebraska~6K0.51×
27Mississippi~9K0.50×
28Arkansas~9K0.47×
29Indiana~20K0.46×
30Iowa~9K0.46×
31Kansas~8K0.46×
32Tennessee~20K0.43×
33Michigan~20K0.42×
34Oklahoma~10K0.42×
35Louisiana~10K0.40×
36Nevada~9K0.40×
37Utah~8K0.40×
38Wisconsin~10K0.39×
39Missouri~10K0.38×
40Alabama~10K0.38×
41Colorado~10K0.37×
42Oregon~10K0.37×
43Georgia~30K0.36×
44Minnesota~10K0.36×
45Florida~50K0.35×
46Illinois~30K0.34×
47Arizona~10K0.30×
48Washington~10K0.29×
49Texas~40K0.23×
50California~50K0.20×
Fig. 06

Affinity by region

Affinity by region — Ocean City, Maryland, United States
0.20×1.00×8.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ocean City, Maryland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ocean City, Maryland audience
#·InterestCategoryAffinity×
01WBAL-TVMovies & TV22.12×
02Baltimore OriolesSports10.29×
03Adam DeVineMovies & TV9.63×
04Washington CapitalsSports8.28×
05Mission: ImpossibleMovies & TV6.73×
06Philadelphia PhilliesSports6.17×
07Christopher LloydMovies & TV5.97×
08Wawa Inc.Shopping3.08×
09FedExBusiness & Career2.28×
10SubwayFood & Beverages1.87×
11TMZInternet & Social Media1.85×
12MSNNews1.77×
13Pizza HutFood & Beverages1.77×
14Mortgage loansBusiness & Career1.73×
15Planet FitnessSports1.69×
16Texas RoadhouseFood & Beverages1.64×
17Wells FargoBusiness & Career1.63×
18BarsTravel & Leisure1.58×
19McDonald'sFood & Beverages1.57×
20RecreationTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ocean City, Maryland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ocean City, Maryland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Community OrientationOPEN1.67×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ocean City, Maryland audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.75×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ocean City, Maryland have in United States?

Ocean City, Maryland has an estimated audience of 2,272,340 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Ocean City, Maryland fans?

60.3% of Ocean City, Maryland fans are female, 39.7% are male, with an average age of 45.8 years.

03

Which brands do Ocean City, Maryland fans like most?

Ocean City, Maryland fans show strongest brand affinity for Baltimore Orioles (10.29×), WBAL-TV (22.12×), and Philadelphia Phillies (6.17×) over the country average.

04

Where do Ocean City, Maryland fans live in United States?

Ocean City, Maryland fans in United States are most concentrated in Pennsylvania (reach ~500K), New York (reach ~300K), and Maryland (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ocean City, Maryland fans also like?

Beyond Ocean City, Maryland itself, the audience over-indexes on WBAL-TV (22.12×), Philadelphia Phillies (6.17×), Wawa Inc. (3.08×), and Mission: Impossible (6.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean City, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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