Maryland Audience in United States

Maryland logo

Maryland has an estimated audience of 25,462,381 people in United States. 52.5% are female, 47.5% are male, average age 44.1. Top regions: Maryland, California, Texas. Top brand affinities: Israel, Urban Outfitters, 3D printing, Nebraska Cornhuskers football, Bank account.

The average Maryland fan in United States is 44.1 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Israel, Urban Outfitters, 3D printing, with strongest over-indexing on Israel (1.94× the country average). Demographically, the Maryland audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Maryland fans

Demographic split for Maryland audience in United States
MetricValue
Female52.5%
Male47.5%
Average age44.1
Estimated audience size25,462,381

Audience persona

The typical Maryland fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Maryland in United States
RegionReachAffinity
Maryland3,411,5517.79×
California2,154,6370.77×
Texas1,849,4600.84×
Florida1,830,7791.06×
New York1,524,4991.07×
Pennsylvania1,001,3321.17×
Virginia969,4251.56×
Georgia784,2161×
North Carolina777,8761.02×
New Jersey757,4511.17×
Ohio633,8610.81×
Illinois633,3220.75×
Michigan491,3550.74×
Massachusetts477,6810.95×
Tennessee404,6870.79×
Washington399,6840.78×
Arizona398,0040.77×
Indiana361,5550.78×
South Carolina351,8870.92×
Colorado309,9980.77×
Missouri275,2940.67×
Alabama269,2130.76×
Connecticut257,1011.01×
Washington, District of Columbia253,0433.31×
Louisiana250,7010.76×
Minnesota249,2330.68×
Wisconsin239,5100.63×
Kentucky237,5950.74×
Oregon198,2370.68×
Oklahoma193,8470.69×
Nevada179,7490.73×
Utah171,0970.75×
Mississippi144,6600.69×
Arkansas139,4040.66×
Iowa137,2590.65×
Kansas134,6120.67×
West Virginia127,5201.08×
Delaware122,5881.75×
Nebraska88,1900.69×
Hawaii85,7070.78×
New Mexico84,4800.66×
Idaho75,1410.59×
New Hampshire68,7130.68×
Maine64,0580.7×
Rhode Island62,4860.77×
Vermont39,9160.89×
Montana37,6820.53×
Alaska37,5030.69×
South Dakota32,9640.56×
North Dakota28,9380.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maryland audience
BrandAffinityCategory
Israel1.94×Travel & Leisure
Urban Outfitters1.54×Shopping
3D printing1.98×Technology & Electronics
Nebraska Cornhuskers football2.58×Sports
Bank account1.62×Business & Career
Jesse Plemons2.06×Movies & TV
Kendra Scott1.71×Fashion & Accessoires
Jeep Wagoneer2.66×Cars & Mobility
edureka16.66×Business & Career
Urban horticulture1.62×Home & Garden
Home staging2.31×Home & Garden
IS (Infinite Stratos)1.56×Literature
Kento Yamazaki4.32×Movies & TV
Charlamagne Tha God3.6×Movies & TV
Hayward, California3.72×Travel & Leisure
Glossier1.72×Beauty & Wellness
Iron Man (film)1.53×Movies & TV
Hebe2.03×Home & Garden
Personality1.88×Business & Career
The Other Woman (2009 film)2.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maryland audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Convenience OrientationPREMIUM1.27
IndulgenceJOY1.26
Early Adopter MentalityPOWER1.26
Community OrientationOPEN1.22
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Maryland
CountryShare
United States75.9%
United Kingdom2.5%
Canada1.8%

See Maryland audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Maryland have in United States?

Maryland has an estimated audience of 25,462,381 people in United States, concentrated in Maryland and California.

What is the gender split and age of Maryland fans?

52.5% of Maryland fans are female, 47.5% are male, with an average age of 44.1 years.

Which brands do Maryland fans like most?

Maryland fans show strongest brand affinity for Israel (1.94×), Urban Outfitters (1.54×), and 3D printing (1.98×) over the country average.

Where do Maryland fans live in United States?

Maryland fans in United States are most concentrated in Maryland (reach 3,411,551), California (reach 2,154,637), and Texas (reach 1,849,460). These three regions account for the largest share of the active audience.

What other brands do Maryland fans also like?

Beyond Maryland itself, the audience over-indexes on Urban Outfitters (1.54×), 3D printing (1.98×), Nebraska Cornhuskers football (2.58×), and Bank account (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.