Maryland Audience in United States

Maryland has an estimated audience of 25,462,381 people in United States. 52.5% are female, 47.5% are male, average age 44.1. Top regions: Maryland, California, Texas. Top brand affinities: MSN, Planet Fitness, Superman, Diaper bag, Hobby Lobby.

The average Maryland fan in United States is 44.1 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include MSN, Planet Fitness, Superman, with strongest over-indexing on MSN (2.65× the country average). Demographically, the Maryland audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Maryland fans

Demographic split for Maryland audience in United States
MetricValue
Female52.5%
Male47.5%
Average age44.1
Estimated audience size25,462,381

Audience persona

The typical Maryland fan in United States is balanced, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Maryland in United States
RegionReachAffinity
Maryland3,411,5517.79×
California2,154,6370.77×
Texas1,849,4600.84×
Florida1,830,7791.06×
New York1,524,4991.07×
Pennsylvania1,001,3321.17×
Virginia969,4251.56×
Georgia784,2161×
North Carolina777,8761.02×
New Jersey757,4511.17×
Ohio633,8610.81×
Illinois633,3220.75×
Michigan491,3550.74×
Massachusetts477,6810.95×
Tennessee404,6870.79×
Washington399,6840.78×
Arizona398,0040.77×
Indiana361,5550.78×
South Carolina351,8870.92×
Colorado309,9980.77×
Missouri275,2940.67×
Alabama269,2130.76×
Connecticut257,1011.01×
Washington, District of Columbia253,0433.31×
Louisiana250,7010.76×
Minnesota249,2330.68×
Wisconsin239,5100.63×
Kentucky237,5950.74×
Oregon198,2370.68×
Oklahoma193,8470.69×
Nevada179,7490.73×
Utah171,0970.75×
Mississippi144,6600.69×
Arkansas139,4040.66×
Iowa137,2590.65×
Kansas134,6120.67×
West Virginia127,5201.08×
Delaware122,5881.75×
Nebraska88,1900.69×
Hawaii85,7070.78×
New Mexico84,4800.66×
Idaho75,1410.59×
New Hampshire68,7130.68×
Maine64,0580.7×
Rhode Island62,4860.77×
Vermont39,9160.89×
Montana37,6820.53×
Alaska37,5030.69×
South Dakota32,9640.56×
North Dakota28,9380.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maryland audience
BrandAffinityCategory
MSN2.65×News
Planet Fitness2.6×Sports
Superman1.55×Movies & TV
Diaper bag3.76×Kids & Family
Hobby Lobby2.1×Home & Garden
Non-fiction books3.84×Literature
Staples (Canada)2.56×Business & Career
Aubrey Plaza5.56×Movies & TV
Aldi1.79×Shopping
Take-out2.12×Food & Beverages
Bachelor of Business Administration16.66×Business & Career
Pizza Hut1.77×Food & Beverages
United States Postal Service1.69×Business & Career
WBAL-TV10.94×Movies & TV
American Airlines1.61×Travel & Leisure
Bars1.55×Travel & Leisure
Wawa Inc.2.24×Shopping
Chick-fil-A1.6×Food & Beverages
Jack Black4.67×Movies & TV
Best Buy1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maryland audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Convenience OrientationPREMIUM1.27
IndulgenceJOY1.26
Early Adopter MentalityPOWER1.26
Community OrientationOPEN1.22
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Maryland
CountryShare
United States75.9%
United Kingdom2.5%
Canada1.8%

See Maryland audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Maryland have in United States?

Maryland has an estimated audience of 25,462,381 people in United States, concentrated in Maryland and California.

What is the gender split and age of Maryland fans?

52.5% of Maryland fans are female, 47.5% are male, with an average age of 44.1 years.

Which brands do Maryland fans like most?

Maryland fans show strongest brand affinity for MSN (2.65×), Planet Fitness (2.6×), and Superman (1.55×) over the country average.

Where do Maryland fans live in United States?

Maryland fans in United States are most concentrated in Maryland (reach 3,411,551), California (reach 2,154,637), and Texas (reach 1,849,460). These three regions account for the largest share of the active audience.

What other brands do Maryland fans also like?

Beyond Maryland itself, the audience over-indexes on Planet Fitness (2.6×), Superman (1.55×), Diaper bag (3.76×), and Hobby Lobby (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.