BRP Can-Am Spyder Roadster Audience in Germany

BRP Can-Am Spyder Roadster logo

BRP Can-Am Spyder Roadster has an estimated audience of 167,782 people in Germany. 31.1% are female, 68.9% are male, average age 47.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Esra Erol, Groningen, Home construction, Progressive rock.

The average BRP Can-Am Spyder Roadster fan in Germany is 47.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Esra Erol, Groningen, with strongest over-indexing on Gil Ofarim (3.1× the country average). Demographically, the BRP Can-Am Spyder Roadster audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of BRP Can-Am Spyder Roadster fans

Demographic split for BRP Can-Am Spyder Roadster audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age47.3
Estimated audience size167,782

Audience persona

The typical BRP Can-Am Spyder Roadster fan in Germany is more male, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for BRP Can-Am Spyder Roadster in Germany
RegionReachAffinity
Nordrhein-Westfalen59,6621.15×
Bayern41,2311.08×
Baden-Württemberg37,1281.15×
Niedersachsen27,9371.21×
Hessen21,1551.17×
Rheinland-Pfalz15,1141.27×
Sachsen10,8510.93×
Sachsen-Anhalt7,8991.28×
Brandenburg7,1140.97×
Berlin7,0590.67×
Schleswig-Holstein6,5090.76×
Thüringen5,5120.91×
Hamburg4,5520.85×
Mecklenburg-Vorpommern3,5320.78×
Saarland3,3771.16×
Bremen1,3950.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BRP Can-Am Spyder Roadster audience
BrandAffinityCategory
Gil Ofarim3.1×Music & Radio
Esra Erol11.7×Movies & TV
Groningen10.92×Travel & Leisure
Home construction1.6×Home & Garden
Progressive rock2.31×Music & Radio
Video izle4.6×
Unique Gifts1.79×Shopping
Pillow1.92×Home & Garden
Snow White (Fables)2.81×Literature
Jack White2.4×Movies & TV
Israel2.27×Travel & Leisure
VfL Wolfsburg1.92×Sports
Birthday Gifts1.86×Kids & Family
CAC 401.55×Business & Career
Urban Outfitters1.59×Shopping
Huevos rancheros11.59×Food & Beverages
Corona (band)2.33×Music & Radio
Fat-tailed sheep18.94×Pets & Animals
Urban horticulture1.5×Home & Garden
perfect getaway11.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BRP Can-Am Spyder Roadster audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Luxury OrientationPREMIUM1.47
DIY MentalityTHRILL1.39
Need for SecurityCONSERVATISM1.35
Convenience OrientationPREMIUM1.34
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for BRP Can-Am Spyder Roadster
CountryShare
Germany87.1%
Austria5.6%
Switzerland4.2%

See BRP Can-Am Spyder Roadster audiences in other countries

More Cars & Mobility audiences in Germany

Frequently asked questions

How many fans does BRP Can-Am Spyder Roadster have in Germany?

BRP Can-Am Spyder Roadster has an estimated audience of 167,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of BRP Can-Am Spyder Roadster fans?

31.1% of BRP Can-Am Spyder Roadster fans are female, 68.9% are male, with an average age of 47.3 years.

Which brands do BRP Can-Am Spyder Roadster fans like most?

BRP Can-Am Spyder Roadster fans show strongest brand affinity for Gil Ofarim (3.1×), Esra Erol (11.7×), and Groningen (10.92×) over the country average.

Where do BRP Can-Am Spyder Roadster fans live in Germany?

BRP Can-Am Spyder Roadster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,662), Bayern (reach 41,231), and Baden-Württemberg (reach 37,128). These three regions account for the largest share of the active audience.

What other brands do BRP Can-Am Spyder Roadster fans also like?

Beyond BRP Can-Am Spyder Roadster itself, the audience over-indexes on Esra Erol (11.7×), Groningen (10.92×), Home construction (1.6×), and Progressive rock (2.31×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for BRP Can-Am Spyder Roadster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.