Rascasse Audience Intelligence

BRP Can-Am Spyder Roadster Audience in Germany

A data profile of the people who buy, follow and care about BRP Can-Am Spyder Roadster in Germany — modelled from more than twelve digital signal sources. BRP Can-Am Spyder Roadster has an estimated audience of 233,025 people in Germany.

#314among Car Model in Germany#875in Cars & Mobility

The average BRP Can-Am Spyder Roadster fan in Germany is 47.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Western Union, Indianapolis 500, Snowmobile, with strongest over-indexing on Western Union (11.02× the country average).

Demographically, the BRP Can-Am Spyder Roadster audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BRP Can-Am Spyder Roadster fan in Germany is more male, around 47.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Western Union.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BRP Can-Am Spyder Roadster profile in Germany.

Audience size
233K
in Germany
Gender
31.1%♀
68.9% male
Age
47.3
average years
Country rank
#20601
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BRP Can-Am Spyder Roadster fans

31.1% are female, 68.9% are male, average age 47.3.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for BRP Can-Am Spyder Roadster audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age47.3
Estimated audience size233,025
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the BRP Can-Am Spyder Roadster audience in Germany
Age bracketShare%
16-194%
20-297%
30-3923%
40-4934%
50+32%
Fig. 04

Worldwide distribution

88.8%

of the worldwide BRP Can-Am Spyder Roadster audience comes from Germany.

Worldwide audience distribution share by country for BRP Can-Am Spyder Roadster
CountryShare
Germany88.8%
Austria5.9%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BRP Can-Am Spyder Roadster audience in Germany is strongest.

Fig. 05

Top regions by affinity

BRP Can-Am Spyder Roadster fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.32×
02Sachsen-Anhalt~7K1.21×
03Saarland~3K1.18×
04Niedersachsen~30K1.17×
05Baden-Württemberg~40K1.14×
06Hessen~20K1.14×
07Nordrhein-Westfalen~60K1.12×
08Bayern~40K1.07×
09Sachsen~10K0.95×
10Brandenburg~7K0.95×
11Thüringen~6K0.93×
12Hamburg~5K0.87×
13Mecklenburg-Vorpommern~4K0.83×
14Schleswig-Holstein~7K0.81×
15Bremen~2K0.81×
16Berlin~7K0.67×
Fig. 06

Affinity by region

Affinity by region — BRP Can-Am Spyder Roadster, Germany
0.67×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BRP Can-Am Spyder Roadster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BRP Can-Am Spyder Roadster audience
#·InterestCategoryAffinity×
01Indianapolis 500Sports90.32×
02Cadillac EldoradoCars & Mobility50.27×
03SnowmobileCars & Mobility21.14×
04Peugeot 408Cars & Mobility20.00×
05Cadillac EscaladeCars & Mobility20.00×
06Opel MantaCars & Mobility16.70×
07Opel AstraCars & Mobility15.48×
08Western UnionBusiness & Career11.02×
09Max VerstappenSports8.47×
10Lawn mowerHome & Garden7.14×
11EssoCars & Mobility6.99×
12Sandra BullockMovies & TV6.12×
13CAC 40Business & Career5.33×
14Electric bicycleCars & Mobility4.34×
15Solar energyHome & Garden4.21×
16TipicoGames3.39×
17AutoScout24Cars & Mobility2.92×
18AldiShopping2.36×
19REWEShopping2.32×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BRP Can-Am Spyder Roadster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BRP Can-Am Spyder Roadster audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
PatriotismCONSERVATISM1.73×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BRP Can-Am Spyder Roadster audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
MindfulnessBALANCE0.61×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BRP Can-Am Spyder Roadster have in Germany?

BRP Can-Am Spyder Roadster has an estimated audience of 233,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BRP Can-Am Spyder Roadster fans?

31.1% of BRP Can-Am Spyder Roadster fans are female, 68.9% are male, with an average age of 47.3 years.

03

Which brands do BRP Can-Am Spyder Roadster fans like most?

BRP Can-Am Spyder Roadster fans show strongest brand affinity for Western Union (11.02×), Indianapolis 500 (90.32×), and Snowmobile (21.14×) over the country average.

04

Where do BRP Can-Am Spyder Roadster fans live in Germany?

BRP Can-Am Spyder Roadster fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BRP Can-Am Spyder Roadster fans also like?

Beyond BRP Can-Am Spyder Roadster itself, the audience over-indexes on Indianapolis 500 (90.32×), Snowmobile (21.14×), Esso (6.99×), and Cadillac Eldorado (50.27×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for BRP Can-Am Spyder Roadster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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