BRP Can-Am Spyder Roadster Audience in Germany
BRP Can-Am Spyder Roadster has an estimated audience of 167,782 people in Germany. 31.1% are female, 68.9% are male, average age 47.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, DuckDuckGo, Ubud, Cadillac Eldorado, German television comedy.
The average BRP Can-Am Spyder Roadster fan in Germany is 47.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, DuckDuckGo, Ubud, with strongest over-indexing on Western Union (18.94× the country average). Demographically, the BRP Can-Am Spyder Roadster audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of BRP Can-Am Spyder Roadster fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 47.3 |
| Estimated audience size | 167,782 |
Audience persona
The typical BRP Can-Am Spyder Roadster fan in Germany is more male, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,662 | 1.15× |
| Bayern | 41,231 | 1.08× |
| Baden-Württemberg | 37,128 | 1.15× |
| Niedersachsen | 27,937 | 1.21× |
| Hessen | 21,155 | 1.17× |
| Rheinland-Pfalz | 15,114 | 1.27× |
| Sachsen | 10,851 | 0.93× |
| Sachsen-Anhalt | 7,899 | 1.28× |
| Brandenburg | 7,114 | 0.97× |
| Berlin | 7,059 | 0.67× |
| Schleswig-Holstein | 6,509 | 0.76× |
| Thüringen | 5,512 | 0.91× |
| Hamburg | 4,552 | 0.85× |
| Mecklenburg-Vorpommern | 3,532 | 0.78× |
| Saarland | 3,377 | 1.16× |
| Bremen | 1,395 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 18.94× | Business & Career |
| DuckDuckGo | 15.29× | Internet & Social Media |
| Ubud | 63.03× | Travel & Leisure |
| Cadillac Eldorado | 50.44× | Cars & Mobility |
| German television comedy | 9.37× | Movies & TV |
| Indianapolis 500 | 71.38× | Sports |
| Satire | 6.82× | Literature |
| Peugeot 408 | 20× | Cars & Mobility |
| Peugeot 206 | 18.94× | Cars & Mobility |
| Cadillac Escalade | 20× | Cars & Mobility |
| AutoScout24 | 3.02× | Cars & Mobility |
| Opel Astra | 13.14× | Cars & Mobility |
| Allgäu | 7.09× | Travel & Leisure |
| Max Verstappen | 6.77× | Sports |
| Aluminium | 5.64× | Home & Garden |
| Headphones | 6.11× | Technology & Electronics |
| Snowmobile | 12.4× | Cars & Mobility |
| Opel Manta | 16.83× | Cars & Mobility |
| Jaden Smith | 13.54× | Movies & TV |
| Esso | 4.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| Luxury Orientation | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.1% |
| Austria | 5.6% |
| Switzerland | 4.2% |
See BRP Can-Am Spyder Roadster audiences in other countries
- BRP Can-Am Spyder Roadster — United States
- BRP Can-Am Spyder Roadster — United Kingdom
- BRP Can-Am Spyder Roadster — France
- BRP Can-Am Spyder Roadster — Italy
- BRP Can-Am Spyder Roadster — Spain
- BRP Can-Am Spyder Roadster — Brazil
- BRP Can-Am Spyder Roadster — Japan
- BRP Can-Am Spyder Roadster — South Korea
- BRP Can-Am Spyder Roadster — India
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does BRP Can-Am Spyder Roadster have in Germany?
BRP Can-Am Spyder Roadster has an estimated audience of 167,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BRP Can-Am Spyder Roadster fans?
31.1% of BRP Can-Am Spyder Roadster fans are female, 68.9% are male, with an average age of 47.3 years.
Which brands do BRP Can-Am Spyder Roadster fans like most?
BRP Can-Am Spyder Roadster fans show strongest brand affinity for Western Union (18.94×), DuckDuckGo (15.29×), and Ubud (63.03×) over the country average.
Where do BRP Can-Am Spyder Roadster fans live in Germany?
BRP Can-Am Spyder Roadster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,662), Bayern (reach 41,231), and Baden-Württemberg (reach 37,128). These three regions account for the largest share of the active audience.
What other brands do BRP Can-Am Spyder Roadster fans also like?
Beyond BRP Can-Am Spyder Roadster itself, the audience over-indexes on DuckDuckGo (15.29×), Ubud (63.03×), Cadillac Eldorado (50.44×), and German television comedy (9.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BRP Can-Am Spyder Roadster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.