Rascasse Audience Intelligence

Rehab Audience in United States

A data profile of the people who buy, follow and care about Rehab in United States — modelled from more than twelve digital signal sources. Rehab has an estimated audience of 1,318,143 people in United States.

#333among Singer-songwriter in United States#4064among Person in United States#2387in Music & Radio

The average Rehab fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kid Rock, Taron Egerton, Dennis Quaid, with strongest over-indexing on Kid Rock (18.48× the country average).

Demographically, the Rehab audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rehab fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Kid Rock.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rehab profile in United States.

Audience size
1.3M
in United States
Gender
46.7%♀
53.3% male
Age
40.1
average years
Country rank
#19516
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rehab fans

46.7% are female, 53.3% are male, average age 40.1.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Rehab audience in United States
MetricValue
Female46.7%
Male53.3%
Average age40.1
Estimated audience size1,318,143
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Rehab audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4926%
50+17%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Rehab audience comes from United States.

Worldwide audience distribution share by country for Rehab
CountryShare
United States34.1%
United Kingdom10.3%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rehab audience in United States is strongest.

Fig. 05

Top regions by affinity

Rehab fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.65×
02Kansas~10K1.33×
03Georgia~50K1.27×
04Mississippi~10K1.25×
05California~200K1.21×
06North Carolina~50K1.19×
07Texas~100K1.18×
08Missouri~30K1.18×
09Arkansas~10K1.17×
10Alabama~20K1.13×
11Kentucky~20K1.13×
12New Jersey~40K1.10×
13Maryland~30K1.10×
14Arizona~30K1.08×
15New Mexico~7K1.08×
16Rhode Island~5K1.08×
17Florida~100K1.07×
18Oklahoma~20K1.07×
19Pennsylvania~50K1.06×
20Illinois~50K1.06×
21South Carolina~20K1.05×
22Indiana~30K1.04×
23Virginia~30K1.03×
24New York~80K1.02×
25Ohio~40K1.02×
26Tennessee~30K1.02×
27Michigan~30K0.99×
28Nevada~10K0.99×
29Delaware~4K0.98×
30Hawaii~6K0.97×
31Washington~30K0.96×
32West Virginia~6K0.95×
33Connecticut~10K0.92×
34South Dakota~3K0.91×
35Colorado~20K0.90×
36Idaho~6K0.89×
37Alaska~3K0.89×
38Oregon~10K0.87×
39Massachusetts~20K0.86×
40Wisconsin~20K0.86×
41Nebraska~6K0.85×
42Maine~4K0.85×
43North Dakota~2K0.85×
44Washington, District of Columbia~3K0.84×
45Iowa~9K0.83×
46New Hampshire~4K0.82×
47Vermont~2K0.81×
48Minnesota~20K0.79×
49Montana~3K0.79×
50Utah~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Rehab, United States
0.77×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rehab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rehab audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV20.00×
02Vincent CasselMovies & TV18.69×
03Kid RockMusic & Radio18.48×
04Bone Thugs-n-HarmonyMusic & Radio14.49×
05Dennis QuaidMovies & TV11.23×
06Three Days GraceMusic & Radio10.55×
07Snap!Music & Radio8.38×
08Taco CabanaFood & Beverages7.79×
09Mel GibsonMovies & TV6.10×
10DreamHealth4.61×
11Britney SpearsMusic & Radio3.57×
12WhataburgerFood & Beverages2.99×
13Discount TireShopping2.38×
14Detroit TigersSports2.38×
15Pizza HutFood & Beverages2.09×
16WingstopFood & Beverages2.00×
17Fox News ChannelMovies & TV1.94×
18SubwayFood & Beverages1.89×
19Stand-up comedyMovies & TV1.85×
20TMZInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rehab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rehab audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Convenience OrientationPREMIUM1.66×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rehab audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rehab have in United States?

Rehab has an estimated audience of 1,318,143 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rehab fans?

46.7% of Rehab fans are female, 53.3% are male, with an average age of 40.1 years.

03

Which brands do Rehab fans like most?

Rehab fans show strongest brand affinity for Kid Rock (18.48×), Taron Egerton (20×), and Dennis Quaid (11.23×) over the country average.

04

Where do Rehab fans live in United States?

Rehab fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rehab fans also like?

Beyond Rehab itself, the audience over-indexes on Taron Egerton (20×), Dennis Quaid (11.23×), Britney Spears (3.57×), and Dream (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Rehab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rehab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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