Rehab Audience in United States
Rehab has an estimated audience of 1,446,273 people in United States. 46.9% are female, 53.1% are male, average age 44.2. Top brand affinities: Clint Eastwood, Capital One, Kid Rock, Google Maps, Taron Egerton.
Top brand affinities include Clint Eastwood, Capital One, Kid Rock, with strongest over-indexing on Clint Eastwood (17.62× the country average). Demographically, the Rehab audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rehab fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 44.2 |
| Estimated audience size | 1,446,273 |
Audience persona
The typical Rehab fan in United States is balanced, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Clint Eastwood.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clint Eastwood | 17.62× | Movies & TV |
| Capital One | 6.28× | Business & Career |
| Kid Rock | 17.5× | Music & Radio |
| Google Maps | 5.12× | Internet & Social Media |
| Taron Egerton | 20× | Movies & TV |
| Shailene Woodley | 17.46× | Movies & TV |
| CarGurus | 6.1× | Cars & Mobility |
| Indeed.com | 4.2× | Business & Career |
| Circle K | 6.6× | Shopping |
| Ozzy Osbourne | 8.54× | Music & Radio |
| Aaron Rodgers | 5.81× | Sports |
| AccuWeather | 5.71× | Home & Garden |
| Beetlejuice | 4.3× | Movies & TV |
| Bruce Willis | 6× | Movies & TV |
| Vincent Cassel | 29.6× | Movies & TV |
| Diane Keaton | 4.85× | Movies & TV |
| Google News | 4.55× | News |
| Enterprise Rent-A-Car | 4.68× | Cars & Mobility |
| Billy Bob Thornton | 6.54× | Movies & TV |
| Kurt Cobain | 9.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| Patriotism | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.22 |
| Individualism | JOY | 1.19 |
| Tradition | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| United Kingdom | 10.7% |
| Germany | 8.0% |
See Rehab audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rehab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.