Opal Audience in Germany
Opal has an estimated audience of 351,357 people in Germany. 72.2% are female, 27.8% are male, average age 39.0. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Kouign-amann, Collectable, Mothercare, Natural rubber.
The average Opal fan in Germany is 39.0 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Kouign-amann, Collectable, with strongest over-indexing on Progressive rock (3.78× the country average). Demographically, the Opal audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Opal fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 39.0 |
| Estimated audience size | 351,357 |
Audience persona
The typical Opal fan in Germany is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 188,531 | 10.94× |
| Nordrhein-Westfalen | 21,837 | 0.28× |
| Bayern | 18,020 | 0.32× |
| Baden-Württemberg | 14,659 | 0.31× |
| Hessen | 9,581 | 0.36× |
| Niedersachsen | 8,915 | 0.26× |
| Berlin | 7,600 | 0.48× |
| Rheinland-Pfalz | 4,953 | 0.28× |
| Brandenburg | 4,599 | 0.42× |
| Thüringen | 4,457 | 0.5× |
| Sachsen-Anhalt | 4,328 | 0.48× |
| Schleswig-Holstein | 3,426 | 0.27× |
| Hamburg | 2,701 | 0.34× |
| Mecklenburg-Vorpommern | 2,131 | 0.32× |
| Saarland | 959 | 0.22× |
| Bremen | 660 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.78× | Music & Radio |
| Kouign-amann | 18.3× | Food & Beverages |
| Collectable | 1.9× | Kids & Family |
| Mothercare | 2.01× | Kids & Family |
| Natural rubber | 2.17× | Cars & Mobility |
| Hachis Parmentier | 10.13× | Food & Beverages |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Sub Zero (Official) | 8.96× | Literature |
| Nationality | 1.88× | Politics & Society |
| Figure painting (hobby) | 2.57× | Arts & Culture |
| Emil Nolde | 3.21× | Arts & Culture |
| Jacob Tremblay | 2.93× | Movies & TV |
| Home Delivery | 1.53× | Food & Beverages |
| Women's empowerment | 2.03× | Politics & Society |
| Cynthia Erivo | 2.29× | Movies & TV |
| Alaska | 1.87× | Travel & Leisure |
| Janitor | 3.17× | Home & Garden |
| Cachorros | 4.64× | Pets & Animals |
| Euphonium | 5.47× | Music & Radio |
| Information sensitivity | 2.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.2 |
| Pet Ownership | JOY | 1.83 |
| Creativity | OPEN | 1.75 |
| Design Affinity | PREMIUM | 1.6 |
| Sustainability | BALANCE | 1.57 |
| Individualism | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Mexico | 4.2% |
| United Kingdom | 3.9% |
See Opal audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Opal have in Germany?
Opal has an estimated audience of 351,357 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Opal fans?
72.2% of Opal fans are female, 27.8% are male, with an average age of 39.0 years.
Which brands do Opal fans like most?
Opal fans show strongest brand affinity for Progressive rock (3.78×), Kouign-amann (18.3×), and Collectable (1.9×) over the country average.
Where do Opal fans live in Germany?
Opal fans in Germany are most concentrated in Sachsen (reach 188,531), Nordrhein-Westfalen (reach 21,837), and Bayern (reach 18,020). These three regions account for the largest share of the active audience.
What other brands do Opal fans also like?
Beyond Opal itself, the audience over-indexes on Kouign-amann (18.3×), Collectable (1.9×), Mothercare (2.01×), and Natural rubber (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.