Rascasse Audience Intelligence

Opal Audience in Germany

A data profile of the people who buy, follow and care about Opal in Germany — modelled from more than twelve digital signal sources. Opal has an estimated audience of 351,357 people in Germany.

#5677among Topic in Germany#728in Fashion & Accessoires

The average Opal fan in Germany is 39.0 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Sapphire, Humboldt University of Berlin, Jane Fonda, with strongest over-indexing on Sapphire (73.08× the country average).

Demographically, the Opal audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opal fan in Germany is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Sapphire.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opal profile in Germany.

Audience size
351K
in Germany
Gender
72.2%♀
27.8% male
Age
39.0
average years
Country rank
#15473
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opal fans

72.2% are female, 27.8% are male, average age 39.0.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Opal audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age39.0
Estimated audience size351,357
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Opal audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4926%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Opal audience comes from Germany.

Worldwide audience distribution share by country for Opal
CountryShare
United States20.0%
Mexico4.2%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opal fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K11.01×
02Thüringen~5K0.51×
03Sachsen-Anhalt~5K0.50×
04Berlin~8K0.49×
05Brandenburg~5K0.46×
06Hessen~9K0.34×
07Mecklenburg-Vorpommern~2K0.34×
08Hamburg~3K0.33×
09Bremen<1K0.31×
10Bayern~20K0.30×
11Rheinland-Pfalz~5K0.30×
12Baden-Württemberg~10K0.29×
13Saarland~1K0.29×
14Schleswig-Holstein~4K0.28×
15Nordrhein-Westfalen~20K0.27×
16Niedersachsen~9K0.26×
Fig. 06

Affinity by region

Affinity by region — Opal, Germany
0.26×1.00×11.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opal audience
#·InterestCategoryAffinity×
01SapphireFashion & Accessoires73.08×
02Humboldt University of BerlinBusiness & Career20.00×
03Jane FondaMovies & TV20.00×
04Dakota FanningMovies & TV20.00×
05Cutting boardHome & Garden20.00×
06Maggie SmithMovies & TV20.00×
07Angela LansburyMovies & TV20.00×
08Free University of BerlinBusiness & Career20.00×
09Julie AndrewsMovies & TV20.00×
10Paul NewmanMovies & TV20.00×
11Bette DavisMovies & TV20.00×
12Christian BaleMovies & TV17.10×
13RWTH Aachen UniversityBusiness & Career16.45×
14Kelly OsbourneMusic & Radio14.60×
15Gary OldmanMovies & TV13.70×
16TransferWiseBusiness & Career11.85×
17Judy GarlandMovies & TV11.00×
18Alexandra DaddarioMovies & TV8.47×
19GemstoneFashion & Accessoires5.40×
20Google FlightsTravel & Leisure4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.51×
Community OrientationOPEN1.64×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opal audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Social Media UsageJOY0.89×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opal have in Germany?

Opal has an estimated audience of 351,357 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Opal fans?

72.2% of Opal fans are female, 27.8% are male, with an average age of 39.0 years.

03

Which brands do Opal fans like most?

Opal fans show strongest brand affinity for Sapphire (73.08×), Humboldt University of Berlin (20×), and Jane Fonda (20×) over the country average.

04

Where do Opal fans live in Germany?

Opal fans in Germany are most concentrated in Sachsen (reach ~200K), Nordrhein-Westfalen (reach ~20K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Opal fans also like?

Beyond Opal itself, the audience over-indexes on Humboldt University of Berlin (20×), Jane Fonda (20×), Kelly Osbourne (14.6×), and Dakota Fanning (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Opal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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