Opal Audience in United States

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Opal has an estimated audience of 3,440,247 people in United States. 78.2% are female, 21.8% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Combat sport, Fairy godmother, Governor of Michigan.

The average Opal fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Combat sport, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Opal audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Opal fans

Demographic split for Opal audience in United States
MetricValue
Female78.2%
Male21.8%
Average age37.8
Estimated audience size3,440,247

Audience persona

The typical Opal fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Opal in United States
RegionReachAffinity
California398,6521.05×
Texas278,0450.94×
Florida214,1610.92×
New York177,8430.93×
Ohio99,8460.94×
Pennsylvania99,8000.86×
Illinois98,3020.86×
North Carolina94,9580.92×
Georgia94,1880.89×
Virginia88,4611.06×
Washington86,8461.26×
Michigan82,5960.92×
Arizona69,0620.98×
New Jersey66,4890.76×
Maryland62,5051.06×
Tennessee62,3990.9×
Massachusetts61,1060.9×
Colorado57,3861.06×
Indiana56,5660.9×
Missouri53,8630.97×
Oregon53,2241.35×
South Carolina51,2370.99×
Nevada48,1591.45×
Wisconsin45,7780.88×
Minnesota45,5660.92×
Kentucky43,4091.01×
Utah41,6151.35×
Oklahoma39,5671.04×
Alabama39,5460.82×
Louisiana39,1650.88×
Connecticut29,2960.85×
Arkansas27,3260.96×
Iowa25,4020.9×
Kansas23,3410.86×
Idaho22,8811.33×
Washington, District of Columbia22,0902.14×
Mississippi21,5020.76×
New Mexico17,8091.03×
Hawaii16,8191.14×
Nebraska15,3830.89×
West Virginia14,5870.91×
New Hampshire13,0860.97×
Maine12,2030.99×
Montana10,7241.12×
Rhode Island8,8600.81×
Alaska8,1601.11×
South Dakota6,9330.87×
Delaware6,3390.67×
North Dakota6,2010.88×
Wyoming6,0001.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Opal audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop7.22×Internet & Social Media
Combat sport1.89×Sports
Fairy godmother7.74×Literature
Governor of Michigan7.52×Politics & Society
Nationality2.06×Politics & Society
Hibachi7.4×Food & Beverages
headspace8.43×Health
Google Home5.76×Technology & Electronics
Cherish (group)9.29×Music & Radio
Grace Slick7.29×Music & Radio
Hardik Pandya11.69×Sports
Wok5.05×Food & Beverages
Bank account1.8×Business & Career
Grinch2.9×Movies & TV
3D printing1.78×Technology & Electronics
Vocal harmony2.95×Music & Radio
National Paralympic Committee14.82×Sports
Mothercare2.01×Kids & Family
No Escape (1994 film)6.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Opal audience
TraitClusterScore
MindfulnessBALANCE2.2
ExtroversionTHRILL1.59
SustainabilityBALANCE1.49
Design AffinityPREMIUM1.42
CreativityOPEN1.38
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Opal
CountryShare
United States20.0%
Mexico4.2%
United Kingdom3.9%

See Opal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Opal have in United States?

Opal has an estimated audience of 3,440,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Opal fans?

78.2% of Opal fans are female, 21.8% are male, with an average age of 37.8 years.

Which brands do Opal fans like most?

Opal fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (7.22×), and Combat sport (1.89×) over the country average.

Where do Opal fans live in United States?

Opal fans in United States are most concentrated in California (reach 398,652), Texas (reach 278,045), and Florida (reach 214,161). These three regions account for the largest share of the active audience.

What other brands do Opal fans also like?

Beyond Opal itself, the audience over-indexes on Goop (7.22×), Combat sport (1.89×), Fairy godmother (7.74×), and Governor of Michigan (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Opal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.