Rascasse Audience Intelligence

Opal Audience in United States

A data profile of the people who buy, follow and care about Opal in United States — modelled from more than twelve digital signal sources. Opal has an estimated audience of 3,440,247 people in United States.

#4709among Topic in United States#441in Fashion & Accessoires

The average Opal fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Swarovski, Non-alcoholic beverage, Web server, with strongest over-indexing on Swarovski (4.97× the country average).

Demographically, the Opal audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Opal fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Swarovski.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opal profile in United States.

Audience size
3.4M
in United States
Gender
78.2%♀
21.8% male
Age
37.8
average years
Country rank
#9161
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opal fans

78.2% are female, 21.8% are male, average age 37.8.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Opal audience in United States
MetricValue
Female78.2%
Male21.8%
Average age37.8
Estimated audience size3,440,247
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Opal audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4920%
50+18%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Opal audience comes from United States.

Worldwide audience distribution share by country for Opal
CountryShare
United States20.0%
Mexico4.2%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opal audience in United States is strongest.

Fig. 05

Top regions by affinity

Opal fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.60×
02Nevada~50K1.42×
03Wyoming~7K1.35×
04Oregon~50K1.31×
05Utah~40K1.29×
06Idaho~20K1.26×
07Washington~80K1.17×
08Kansas~30K1.16×
09Alaska~8K1.13×
10Virginia~90K1.11×
11Montana~10K1.11×
12Maryland~70K1.10×
13California~400K1.06×
14Hawaii~20K1.06×
15Colorado~50K0.98×
16Maine~10K0.98×
17Oklahoma~40K0.97×
18Missouri~50K0.95×
19New Mexico~20K0.95×
20Arkansas~30K0.94×
21New Hampshire~10K0.94×
22South Dakota~7K0.94×
23Ohio~100K0.93×
24Arizona~70K0.93×
25South Carolina~50K0.93×
26Kentucky~40K0.93×
27North Dakota~7K0.93×
28New York~200K0.92×
29Massachusetts~60K0.92×
30Texas~300K0.90×
31West Virginia~10K0.90×
32North Carolina~90K0.89×
33Indiana~60K0.89×
34Minnesota~40K0.89×
35Nebraska~20K0.89×
36Pennsylvania~100K0.88×
37Iowa~20K0.88×
38Tennessee~60K0.87×
39Louisiana~40K0.87×
40Connecticut~30K0.87×
41Florida~200K0.86×
42Georgia~90K0.86×
43Michigan~80K0.86×
44Wisconsin~40K0.85×
45Illinois~90K0.82×
46Alabama~40K0.82×
47Rhode Island~9K0.82×
48New Jersey~70K0.78×
49Delaware~7K0.77×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Opal, United States
0.75×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opal audience
#·InterestCategoryAffinity×
01Atlético MadridSports5.81×
02SwarovskiFashion & Accessoires4.97×
03Jared LetoMovies & TV4.33×
04San Diego PadresSports4.01×
05Kendra ScottFashion & Accessoires3.43×
06Web serverTechnology & Electronics3.30×
07Non-alcoholic beverageFood & Beverages3.00×
08Milwaukee BrewersSports2.42×
09Bohemian styleFashion & Accessoires2.40×
10Dillard'sFashion & Accessoires2.15×
11Boho-chicFashion & Accessoires2.14×
12Detroit TigersSports1.99×
13Vintage clothingFashion & Accessoires1.91×
14Britney SpearsMusic & Radio1.90×
15Board gamesGames1.89×
16J. C. PenneyShopping1.83×
17Discount storesShopping1.81×
18BeetlejuiceMovies & TV1.75×
19Five BelowShopping1.68×
20SnapchatInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opal audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.10×
Price SensitivityPREMIUM1.38×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opal audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.84×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opal have in United States?

Opal has an estimated audience of 3,440,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Opal fans?

78.2% of Opal fans are female, 21.8% are male, with an average age of 37.8 years.

03

Which brands do Opal fans like most?

Opal fans show strongest brand affinity for Swarovski (4.97×), Non-alcoholic beverage (3×), and Web server (3.3×) over the country average.

04

Where do Opal fans live in United States?

Opal fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Opal fans also like?

Beyond Opal itself, the audience over-indexes on Non-alcoholic beverage (3×), Web server (3.3×), Atlético Madrid (5.81×), and Discount stores (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Opal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Opal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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