Opal Audience in United States

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Opal has an estimated audience of 3,440,247 people in United States. 78.2% are female, 21.8% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Kendra Scott, Capital One, Jared Leto, Google Maps.

The average Opal fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Kendra Scott, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Opal audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Opal fans

Demographic split for Opal audience in United States
MetricValue
Female78.2%
Male21.8%
Average age37.8
Estimated audience size3,440,247

Audience persona

The typical Opal fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Opal in United States
RegionReachAffinity
California398,6521.05×
Texas278,0450.94×
Florida214,1610.92×
New York177,8430.93×
Ohio99,8460.94×
Pennsylvania99,8000.86×
Illinois98,3020.86×
North Carolina94,9580.92×
Georgia94,1880.89×
Virginia88,4611.06×
Washington86,8461.26×
Michigan82,5960.92×
Arizona69,0620.98×
New Jersey66,4890.76×
Maryland62,5051.06×
Tennessee62,3990.9×
Massachusetts61,1060.9×
Colorado57,3861.06×
Indiana56,5660.9×
Missouri53,8630.97×
Oregon53,2241.35×
South Carolina51,2370.99×
Nevada48,1591.45×
Wisconsin45,7780.88×
Minnesota45,5660.92×
Kentucky43,4091.01×
Utah41,6151.35×
Oklahoma39,5671.04×
Alabama39,5460.82×
Louisiana39,1650.88×
Connecticut29,2960.85×
Arkansas27,3260.96×
Iowa25,4020.9×
Kansas23,3410.86×
Idaho22,8811.33×
Washington, District of Columbia22,0902.14×
Mississippi21,5020.76×
New Mexico17,8091.03×
Hawaii16,8191.14×
Nebraska15,3830.89×
West Virginia14,5870.91×
New Hampshire13,0860.97×
Maine12,2030.99×
Montana10,7241.12×
Rhode Island8,8600.81×
Alaska8,1601.11×
South Dakota6,9330.87×
Delaware6,3390.67×
North Dakota6,2010.88×
Wyoming6,0001.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Opal audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Kendra Scott20.27×Fashion & Accessoires
Capital One6.98×Business & Career
Jared Leto20.75×Movies & TV
Google Maps5.58×Internet & Social Media
Beetlejuice6.61×Movies & TV
DeviantArt8.18×Internet & Social Media
Diane Keaton6.86×Movies & TV
Indeed.com4.35×Business & Career
Billy Bob Thornton8.69×Movies & TV
Rent the Runway15.67×Shopping
Jessica Simpson14.2×Music & Radio
CarGurus5.53×Cars & Mobility
Catherine Zeta-Jones10.51×Movies & TV
Khan Academy7.62×Business & Career
Circle K6.37×Shopping
Priyanka Chopra13.19×Movies & TV
Elizabeth Taylor10.65×Movies & TV
ICloud8.22×Technology & Electronics
AccuWeather5.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Opal audience
TraitClusterScore
MindfulnessBALANCE2.2
ExtroversionTHRILL1.59
SustainabilityBALANCE1.49
Design AffinityPREMIUM1.42
CreativityOPEN1.38
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Opal
CountryShare
United States20.0%
Mexico4.2%
United Kingdom3.9%

See Opal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Opal have in United States?

Opal has an estimated audience of 3,440,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Opal fans?

78.2% of Opal fans are female, 21.8% are male, with an average age of 37.8 years.

Which brands do Opal fans like most?

Opal fans show strongest brand affinity for Finnair (675×), Kendra Scott (20.27×), and Capital One (6.98×) over the country average.

Where do Opal fans live in United States?

Opal fans in United States are most concentrated in California (reach 398,652), Texas (reach 278,045), and Florida (reach 214,161). These three regions account for the largest share of the active audience.

What other brands do Opal fans also like?

Beyond Opal itself, the audience over-indexes on Kendra Scott (20.27×), Capital One (6.98×), Jared Leto (20.75×), and Google Maps (5.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Opal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.