Rascasse Audience Intelligence

Jobware Target Market in Germany

A data profile of the people who buy, follow and care about Jobware in Germany — modelled from more than twelve digital signal sources. Jobware has an estimated audience of 575,164 people in Germany.

#1372among Brand in Germany#812in Business & Career

The average Jobware fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Job fair, Part-time, Indeed.com, with strongest over-indexing on Job fair (21.58× the country average).

Demographically, the Jobware audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jobware fan in Germany is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Job fair.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jobware profile in Germany.

Audience size
575K
in Germany
Gender
47.3%♀
52.7% male
Age
41.3
average years
Country rank
#10477
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jobware

47.3% are female, 52.7% are male, average age 41.3.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Jobware audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age41.3
Estimated audience size575,164
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Jobware audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3923%
40-4925%
50+21%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Jobware audience comes from Germany.

Worldwide audience distribution share by country for Jobware
CountryShare
Germany96.3%
China0.8%
Austria0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jobware audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jobware customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.32×
02Rheinland-Pfalz~40K1.28×
03Nordrhein-Westfalen~200K1.25×
04Bayern~100K1.16×
05Niedersachsen~60K1.08×
06Saarland~8K1.08×
07Hessen~50K1.03×
08Sachsen-Anhalt~20K1.02×
09Schleswig-Holstein~20K0.99×
10Thüringen~10K0.99×
11Sachsen~30K0.93×
12Brandenburg~20K0.90×
13Bremen~4K0.84×
14Mecklenburg-Vorpommern~9K0.81×
15Hamburg~10K0.79×
16Berlin~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Jobware, Germany
0.60×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jobware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jobware audience
#·InterestCategoryAffinity×
01Job fairBusiness & Career21.58×
02Part-timeBusiness & Career11.23×
03Employment agencyBusiness & Career9.70×
04Indeed.comBusiness & Career7.38×
05Employment websiteBusiness & Career7.16×
06Career developmentBusiness & Career6.93×
07StepstoneBusiness & Career4.53×
08LinkedInInternet & Social Media4.44×
09Job interviewBusiness & Career4.10×
10Office 365Technology & Electronics4.06×
11Entry-level jobBusiness & Career4.05×
12Google DriveTechnology & Electronics3.65×
13NatureHome & Garden2.64×
14VacationsTravel & Leisure2.41×
15FamilyKids & Family2.02×
16CommerzbankBusiness & Career2.02×
17Deutsche BahnCars & Mobility1.86×
18TagesschauMovies & TV1.62×
19Netto Marken-DiscountShopping1.59×
20GermanyTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jobware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jobware audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.02×
Community OrientationOPEN1.69×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jobware audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
Design AffinityPREMIUM0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jobware's target market in Germany?

Jobware's target market in Germany covers an estimated 575,164 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jobware customers?

47.3% of the Jobware audience are female, 52.7% are male, with an average age of 41.3 years.

03

Which brands do Jobware fans like most?

Jobware fans show strongest brand affinity for Job fair (21.58×), Part-time (11.23×), and Indeed.com (7.38×) over the country average.

04

Where do Jobware fans live in Germany?

Jobware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jobware fans also like?

Beyond Jobware itself, the audience over-indexes on Part-time (11.23×), Indeed.com (7.38×), Employment agency (9.7×), and Employment website (7.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Jobware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jobware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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