Jobware Audience in Germany
Jobware has an estimated audience of 551,220 people in Germany. 47.6% are female, 52.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Progressive rock, Christmas Gift, Urban horticulture.
The average Jobware fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Progressive rock, with strongest over-indexing on Cocktail (1.61× the country average). Demographically, the Jobware audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Jobware fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.5 |
| Estimated audience size | 551,220 |
Audience persona
The typical Jobware fan in Germany is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,929 | 1.26× |
| Bayern | 102,770 | 1.16× |
| Baden-Württemberg | 98,831 | 1.31× |
| Niedersachsen | 58,550 | 1.09× |
| Hessen | 43,691 | 1.04× |
| Rheinland-Pfalz | 35,505 | 1.29× |
| Sachsen | 24,857 | 0.92× |
| Schleswig-Holstein | 19,819 | 1× |
| Brandenburg | 15,458 | 0.9× |
| Berlin | 15,345 | 0.62× |
| Sachsen-Anhalt | 14,267 | 1× |
| Thüringen | 13,470 | 0.96× |
| Hamburg | 10,122 | 0.81× |
| Mecklenburg-Vorpommern | 7,977 | 0.76× |
| Saarland | 7,101 | 1.05× |
| Bremen | 3,874 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.61× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.91× | Music & Radio |
| Christmas Gift | 1.78× | Kids & Family |
| Urban horticulture | 1.58× | Home & Garden |
| Israel | 1.65× | Travel & Leisure |
| Harriet Tubman | 4.21× | Politics & Society |
| Home Delivery | 1.77× | Food & Beverages |
| KLIX (AM) | 1.5× | Music & Radio |
| Volvo V60 | 2.75× | Cars & Mobility |
| Superior Hiking Trail | 6.5× | Travel & Leisure |
| Golem | 1.76× | Technology & Electronics |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Keeper (password manager) | 2.11× | Technology & Electronics |
| Metamorphoses | 1.56× | Literature |
| Zagreb | 1.78× | Travel & Leisure |
| Pantsuit | 2.69× | Fashion & Accessoires |
| Peugeot 308 | 1.51× | Cars & Mobility |
| Esra Erol | 2.03× | Movies & TV |
| Cayo Coco | 6.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.81 |
| Indulgence | JOY | 1.37 |
| Social Media Usage | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.3% |
| China | 0.7% |
| Austria | 0.5% |
See Jobware audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Jobware have in Germany?
Jobware has an estimated audience of 551,220 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jobware fans?
47.6% of Jobware fans are female, 52.4% are male, with an average age of 40.5 years.
Which brands do Jobware fans like most?
Jobware fans show strongest brand affinity for Cocktail (1.61×), Stradivarius (1.97×), and Progressive rock (1.91×) over the country average.
Where do Jobware fans live in Germany?
Jobware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,929), Bayern (reach 102,770), and Baden-Württemberg (reach 98,831). These three regions account for the largest share of the active audience.
What other brands do Jobware fans also like?
Beyond Jobware itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.91×), Christmas Gift (1.78×), and Urban horticulture (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jobware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.