Glassdoor Target Market in Germany
A data profile of the people who buy, follow and care about Glassdoor in Germany — modelled from more than twelve digital signal sources. Glassdoor has an estimated audience of 351,724 people in Germany.
The average Glassdoor fan in Germany is 38.8 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.
Top brand affinities include Indeed.com, Joyn, Imdb, with strongest over-indexing on Indeed.com (5.31× the country average).
Demographically, the Glassdoor audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Glassdoor fan in Germany is more male, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
At a glance
The key figures that characterise the Glassdoor profile in Germany.
Search interest · 12-month trend
Customer demographics of Glassdoor
37.2% are female, 62.8% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 38.8 |
| Estimated audience size | 351,724 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Glassdoor audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 10.6% |
| China | 8.0% |
Geography
Where the Glassdoor audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 3.26× | |
| 02 | Hessen | ~40K | 1.49× | |
| 03 | Bayern | ~80K | 1.42× | |
| 04 | Hamburg | ~10K | 1.28× | |
| 05 | Baden-Württemberg | ~50K | 1.03× | |
| 06 | Bremen | ~3K | 1.00× | |
| 07 | Brandenburg | ~10K | 0.90× | |
| 08 | Nordrhein-Westfalen | ~70K | 0.85× | |
| 09 | Rheinland-Pfalz | ~10K | 0.75× | |
| 10 | Sachsen | ~10K | 0.70× | |
| 11 | Thüringen | ~6K | 0.64× | |
| 12 | Saarland | ~3K | 0.64× | |
| 13 | Schleswig-Holstein | ~8K | 0.63× | |
| 14 | Sachsen-Anhalt | ~6K | 0.61× | |
| 15 | Niedersachsen | ~20K | 0.59× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.49× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Glassdoor audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Limassol | Travel & Leisure | 24.01× | ||
| 02 | Home equity line of credit | Business & Career | 23.58× | ||
| 03 | Tel Aviv | Travel & Leisure | 15.52× | ||
| 04 | maxdome | Movies & TV | 12.47× | ||
| 05 | Imdb | Movies & TV | 10.82× | ||
| 06 | Ferien mit Hund | Pets & Animals | 8.67× | ||
| 07 | Joyn | Movies & TV | 6.97× | ||
| 08 | Indeed.com | Business & Career | 5.31× | ||
| 09 | Amazon Prime Video | Movies & TV | 4.97× | ||
| 10 | Stepstone | Business & Career | 4.04× | ||
| 11 | TradingView | Business & Career | 3.88× | ||
| 12 | Polymarket | Business & Career | 3.81× | ||
| 13 | Kununu | Business & Career | 3.50× | ||
| 14 | Tipico | Games | 2.79× | ||
| 15 | Commerzbank | Business & Career | 2.24× | ||
| 16 | UEFA Champions League | Sports | 1.83× | ||
| 17 | Culture | Literature | 1.70× | ||
| 18 | Current events | Arts & Culture | 1.70× | ||
| 19 | Germany | Travel & Leisure | 1.54× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Personality of the Glassdoor audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.54× | |
| Risk Appetite | THRILL | 2.18× | |
| Patriotism | CONSERVATISM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.07× | |
| DIY Mentality | THRILL | 1.10× | |
| Design Affinity | PREMIUM | 1.10× |
Frequently asked questions
Who is Glassdoor's target market in Germany?
Glassdoor's target market in Germany covers an estimated 351,724 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Glassdoor customers?
37.2% of the Glassdoor audience are female, 62.8% are male, with an average age of 38.8 years.
Which brands do Glassdoor fans like most?
Glassdoor fans show strongest brand affinity for Indeed.com (5.31×), Joyn (6.97×), and Imdb (10.82×) over the country average.
Where do Glassdoor fans live in Germany?
Glassdoor fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Berlin (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Glassdoor fans also like?
Beyond Glassdoor itself, the audience over-indexes on Joyn (6.97×), Imdb (10.82×), Tel Aviv (15.52×), and Ferien mit Hund (8.67×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Career website audiences in Germany
- Indeed.com (9,652,874)
- Stepstone (4,486,708)
- Handelsblatt (2,971,716)
- Fiverr (804,482)
- UNiDAYS (638,114)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glassdoor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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