Glassdoor Audience in Germany
Glassdoor has an estimated audience of 363,878 people in Germany. 37.2% are female, 62.8% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Indeed.com, Joyn, LinkedIn, Tel Aviv, Imdb.
The average Glassdoor fan in Germany is 38.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Indeed.com, Joyn, LinkedIn, with strongest over-indexing on Indeed.com (5.31× the country average). Demographically, the Glassdoor audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Glassdoor fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 38.8 |
| Estimated audience size | 363,878 |
Audience persona
The typical Glassdoor fan in Germany is more male, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 84,573 | 1.45× |
| Nordrhein-Westfalen | 67,291 | 0.85× |
| Berlin | 55,532 | 3.41× |
| Baden-Württemberg | 50,277 | 1.01× |
| Hessen | 41,837 | 1.51× |
| Niedersachsen | 20,387 | 0.58× |
| Rheinland-Pfalz | 13,163 | 0.72× |
| Sachsen | 11,829 | 0.66× |
| Hamburg | 10,835 | 1.32× |
| Brandenburg | 10,031 | 0.89× |
| Schleswig-Holstein | 7,826 | 0.6× |
| Thüringen | 5,216 | 0.56× |
| Sachsen-Anhalt | 5,141 | 0.55× |
| Bremen | 3,106 | 1× |
| Mecklenburg-Vorpommern | 2,588 | 0.37× |
| Saarland | 2,362 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 5.31× | Business & Career |
| Joyn | 6.97× | Movies & TV |
| 3.17× | Internet & Social Media | |
| Tel Aviv | 15.52× | Travel & Leisure |
| Imdb | 10.82× | Movies & TV |
| Ferien mit Hund | 8.67× | Pets & Animals |
| Amazon Prime Video | 4.97× | Movies & TV |
| Limassol | 24.01× | Travel & Leisure |
| Germany | 1.54× | Travel & Leisure |
| Stepstone | 4.04× | Business & Career |
| Consumer electronics | 1.51× | Technology & Electronics |
| maxdome | 12.47× | Movies & TV |
| Commerzbank | 2.24× | Business & Career |
| Tipico | 2.79× | Games |
| UEFA Champions League | 1.83× | Sports |
| Culture | 1.7× | Literature |
| TradingView | 3.88× | Business & Career |
| Home equity line of credit | 23.58× | Business & Career |
| Kununu | 3.5× | Business & Career |
| Current events | 1.7× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.02 |
| Quality Awareness | PREMIUM | 1.87 |
| Early Adopter Mentality | POWER | 1.81 |
| Risk Appetite | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 10.7% |
| China | 7.8% |
See Glassdoor audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Stepstone (4,692,493)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- UNiDAYS (631,084)
Frequently asked questions
How many fans does Glassdoor have in Germany?
Glassdoor has an estimated audience of 363,878 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Glassdoor fans?
37.2% of Glassdoor fans are female, 62.8% are male, with an average age of 38.8 years.
Which brands do Glassdoor fans like most?
Glassdoor fans show strongest brand affinity for Indeed.com (5.31×), Joyn (6.97×), and LinkedIn (3.17×) over the country average.
Where do Glassdoor fans live in Germany?
Glassdoor fans in Germany are most concentrated in Bayern (reach 84,573), Nordrhein-Westfalen (reach 67,291), and Berlin (reach 55,532). These three regions account for the largest share of the active audience.
What other brands do Glassdoor fans also like?
Beyond Glassdoor itself, the audience over-indexes on Joyn (6.97×), LinkedIn (3.17×), Tel Aviv (15.52×), and Imdb (10.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Glassdoor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.