Amazon Prime Video Audience in Germany
Amazon Prime Video has an estimated audience of 4,455,552 people in Germany. 51.6% are female, 48.4% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Loincloth, KLIX (AM), Home Delivery.
The average Amazon Prime Video fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Loincloth, with strongest over-indexing on Progressive rock (2.07× the country average). Demographically, the Amazon Prime Video audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Amazon Prime Video fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.5 |
| Estimated audience size | 4,455,552 |
Audience persona
The typical Amazon Prime Video fan in Germany is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 840,933 | 0.86× |
| Bayern | 778,892 | 1.08× |
| Baden-Württemberg | 621,121 | 1.01× |
| Niedersachsen | 456,211 | 1.05× |
| Hessen | 306,477 | 0.9× |
| Berlin | 241,592 | 1.2× |
| Rheinland-Pfalz | 227,387 | 1.01× |
| Sachsen | 224,566 | 1.02× |
| Schleswig-Holstein | 183,781 | 1.14× |
| Brandenburg | 150,514 | 1.08× |
| Sachsen-Anhalt | 110,830 | 0.95× |
| Thüringen | 107,532 | 0.94× |
| Hamburg | 97,736 | 0.96× |
| Mecklenburg-Vorpommern | 84,163 | 0.98× |
| Saarland | 48,711 | 0.88× |
| Bremen | 36,382 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.07× | Music & Radio |
| Stradivarius | 1.84× | Shopping |
| Loincloth | 3.23× | Fashion & Accessoires |
| KLIX (AM) | 1.52× | Music & Radio |
| Home Delivery | 1.65× | Food & Beverages |
| Building insulation | 2.43× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.7× | Music & Radio |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Kyokushin | 4.46× | Sports |
| Mohamed Salah | 1.67× | Sports |
| Liberace | 2.56× | Music & Radio |
| Fantasy Earth: Zero | 2.65× | Games |
| Microsoft Exchange Server | 5× | Technology & Electronics |
| Phil Campbell (musician) | 1.94× | Music & Radio |
| Gran Torino | 1.78× | Movies & TV |
| Mido (footballer) | 2.27× | Sports |
| Moroccan riad | 2.1× | Politics & Society |
| Goop | 2.72× | Internet & Social Media |
| Volvo V60 | 1.66× | Cars & Mobility |
| Mustard seed | 3.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Indulgence | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 1.02 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 11.4% |
| Spain | 8.9% |
See Amazon Prime Video audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Amazon Prime Video have in Germany?
Amazon Prime Video has an estimated audience of 4,455,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Prime Video fans?
51.6% of Amazon Prime Video fans are female, 48.4% are male, with an average age of 36.5 years.
Which brands do Amazon Prime Video fans like most?
Amazon Prime Video fans show strongest brand affinity for Progressive rock (2.07×), Stradivarius (1.84×), and Loincloth (3.23×) over the country average.
Where do Amazon Prime Video fans live in Germany?
Amazon Prime Video fans in Germany are most concentrated in Nordrhein-Westfalen (reach 840,933), Bayern (reach 778,892), and Baden-Württemberg (reach 621,121). These three regions account for the largest share of the active audience.
What other brands do Amazon Prime Video fans also like?
Beyond Amazon Prime Video itself, the audience over-indexes on Stradivarius (1.84×), Loincloth (3.23×), KLIX (AM) (1.52×), and Home Delivery (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Prime Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.