Amazon Prime Video Audience in Germany
Amazon Prime Video has an estimated audience of 4,455,552 people in Germany. 51.6% are female, 48.4% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steven Seagal, PietSmiet, Oblivion (2013 film), Jens Lehmann, Amazon Instant Video.
The average Amazon Prime Video fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steven Seagal, PietSmiet, Oblivion (2013 film), with strongest over-indexing on Steven Seagal (53.78× the country average). Demographically, the Amazon Prime Video audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Amazon Prime Video fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.5 |
| Estimated audience size | 4,455,552 |
Audience persona
The typical Amazon Prime Video fan in Germany is balanced, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Steven Seagal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 840,933 | 0.86× |
| Bayern | 778,892 | 1.08× |
| Baden-Württemberg | 621,121 | 1.01× |
| Niedersachsen | 456,211 | 1.05× |
| Hessen | 306,477 | 0.9× |
| Berlin | 241,592 | 1.2× |
| Rheinland-Pfalz | 227,387 | 1.01× |
| Sachsen | 224,566 | 1.02× |
| Schleswig-Holstein | 183,781 | 1.14× |
| Brandenburg | 150,514 | 1.08× |
| Sachsen-Anhalt | 110,830 | 0.95× |
| Thüringen | 107,532 | 0.94× |
| Hamburg | 97,736 | 0.96× |
| Mecklenburg-Vorpommern | 84,163 | 0.98× |
| Saarland | 48,711 | 0.88× |
| Bremen | 36,382 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steven Seagal | 53.78× | Movies & TV |
| PietSmiet | 36.25× | Games |
| Oblivion (2013 film) | 7.62× | Movies & TV |
| Jens Lehmann | 21.61× | Sports |
| Amazon Instant Video | 4.66× | Movies & TV |
| RTL Television | 3.47× | Movies & TV |
| Ariana Grande | 5× | Music & Radio |
| Tagesschau | 1.71× | Movies & TV |
| Mila Kunis | 7.48× | Movies & TV |
| Wetter.com | 2.04× | Home & Garden |
| FC Bayern Munich | 1.54× | Sports |
| German television comedy | 4.51× | Movies & TV |
| Family | 1.53× | Kids & Family |
| REWE | 1.63× | Shopping |
| Vacations | 2.08× | Travel & Leisure |
| Satire | 3.17× | Literature |
| Spiegel Online | 1.54× | News |
| Transfermarkt | 1.91× | Sports |
| Brie Larson | 7.63× | Movies & TV |
| German language | 1.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Indulgence | JOY | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
| Sports Activity | POWER | 1.02 |
| Price Sensitivity | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 11.4% |
| Spain | 8.9% |
See Amazon Prime Video audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Amazon Prime Video have in Germany?
Amazon Prime Video has an estimated audience of 4,455,552 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Amazon Prime Video fans?
51.6% of Amazon Prime Video fans are female, 48.4% are male, with an average age of 36.5 years.
Which brands do Amazon Prime Video fans like most?
Amazon Prime Video fans show strongest brand affinity for Steven Seagal (53.78×), PietSmiet (36.25×), and Oblivion (2013 film) (7.62×) over the country average.
Where do Amazon Prime Video fans live in Germany?
Amazon Prime Video fans in Germany are most concentrated in Nordrhein-Westfalen (reach 840,933), Bayern (reach 778,892), and Baden-Württemberg (reach 621,121). These three regions account for the largest share of the active audience.
What other brands do Amazon Prime Video fans also like?
Beyond Amazon Prime Video itself, the audience over-indexes on PietSmiet (36.25×), Oblivion (2013 film) (7.62×), Jens Lehmann (21.61×), and Amazon Instant Video (4.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Amazon Prime Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.