Rascasse Audience Intelligence

Amazon Prime Video Audience in Germany

A data profile of the people who buy, follow and care about Amazon Prime Video in Germany — modelled from more than twelve digital signal sources. Amazon Prime Video has an estimated audience of 4,282,328 people in Germany.

#7among TV / music streaming in Germany#17among TV Channel in Germany#96in Movies & TV

The average Amazon Prime Video fan in Germany is 35.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steven Seagal, PietSmiet, Jens Lehmann, with strongest over-indexing on Steven Seagal (102.12× the country average).

Demographically, the Amazon Prime Video audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Amazon Prime Video fan in Germany is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Steven Seagal.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Prime Video profile in Germany.

Audience size
4.3M
in Germany
Gender
50.4%♀
49.6% male
Age
35.1
average years
Country rank
#1348
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Amazon Prime Video

50.4% are female, 49.6% are male, average age 35.1.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Amazon Prime Video audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age35.1
Estimated audience size4,282,328
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Amazon Prime Video audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Amazon Prime Video audience comes from Germany.

Worldwide audience distribution share by country for Amazon Prime Video
CountryShare
United States25.2%
Italy11.3%
Spain9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Prime Video audience in Germany is strongest.

Fig. 05

Top regions by affinity

Amazon Prime Video fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.15×
02Schleswig-Holstein~200K1.14×
03Brandenburg~100K1.09×
04Bayern~700K1.05×
05Niedersachsen~400K1.03×
06Sachsen~200K1.02×
07Mecklenburg-Vorpommern~80K1.02×
08Baden-Württemberg~600K1.01×
09Rheinland-Pfalz~200K1.01×
10Sachsen-Anhalt~100K0.98×
11Thüringen~100K0.97×
12Bremen~30K0.96×
13Hamburg~90K0.95×
14Saarland~50K0.92×
15Hessen~300K0.88×
16Nordrhein-Westfalen~800K0.83×
Fig. 06

Affinity by region

Affinity by region — Amazon Prime Video, Germany
0.83×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Prime Video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Prime Video audience
#·InterestCategoryAffinity×
01Steven SeagalMovies & TV102.12×
02PietSmietGames72.49×
03Jens LehmannSports44.11×
04The Day After TomorrowMovies & TV16.37×
05Oblivion (2013 film)Movies & TV8.46×
06Brie LarsonMovies & TV7.93×
07Michelle RodriguezMovies & TV7.68×
08Gerard ButlerMovies & TV7.64×
09Mila KunisMovies & TV7.59×
10Ghostbusters (franchise)Movies & TV7.25×
11kino.deMovies & TV6.23×
12Amazon Instant VideoMovies & TV5.17×
13Christoph WaltzMovies & TV4.60×
14NatureHome & Garden2.25×
15VacationsTravel & Leisure2.02×
16Christian UlmenMovies & TV1.96×
17Roland KaiserMusic & Radio1.86×
18FamilyKids & Family1.76×
19EmailTechnology & Electronics1.65×
20TransfermarktSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Prime Video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Prime Video audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Family OrientationCONSERVATISM1.15×
Convenience OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Prime Video audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.78×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amazon Prime Video have in Germany?

Amazon Prime Video has an estimated audience of 4,282,328 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Amazon Prime Video fans?

50.4% of Amazon Prime Video fans are female, 49.6% are male, with an average age of 35.1 years.

03

Which brands do Amazon Prime Video fans like most?

Amazon Prime Video fans show strongest brand affinity for Steven Seagal (102.12×), PietSmiet (72.49×), and Jens Lehmann (44.11×) over the country average.

04

Where do Amazon Prime Video fans live in Germany?

Amazon Prime Video fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Prime Video fans also like?

Beyond Amazon Prime Video itself, the audience over-indexes on PietSmiet (72.49×), Jens Lehmann (44.11×), Oblivion (2013 film) (8.46×), and Amazon Instant Video (5.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Germany

See Amazon Prime Video audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Amazon Prime Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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