Amazon Prime Video Audience in United States

Amazon Prime Video has an estimated audience of 13,969,344 people in United States. 55.8% are female, 44.2% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, CarGurus.

The average Amazon Prime Video fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (13.41× the country average). Demographically, the Amazon Prime Video audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

Demographics of Amazon Prime Video fans

Demographic split for Amazon Prime Video audience in United States
MetricValue
Female55.8%
Male44.2%
Average age37.5
Estimated audience size13,969,344

Audience persona

The typical Amazon Prime Video fan in United States is more female, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Amazon Prime Video in United States
RegionReachAffinity
California1,617,6681.05×
Texas1,029,5130.86×
New York801,4621.03×
Florida790,9670.84×
Pennsylvania423,5480.9×
Illinois412,1990.89×
North Carolina412,1740.98×
Ohio384,4910.89×
Georgia365,4700.85×
Washington345,5601.23×
Michigan340,5420.93×
New Jersey333,0840.94×
Virginia327,8440.96×
Massachusetts320,3291.16×
Arizona253,9550.89×
Tennessee250,7840.89×
Colorado250,6151.14×
Maryland230,2870.96×
Indiana227,1300.89×
Oregon214,3471.34×
Missouri202,8600.9×
Minnesota202,4271.01×
Wisconsin185,3580.88×
South Carolina185,1550.88×
Alabama160,6390.82×
Utah157,8631.26×
Kentucky154,3670.88×
Louisiana152,5030.85×
Connecticut148,8551.06×
Oklahoma137,1480.88×
Nevada106,3740.79×
Iowa103,5340.9×
Kansas103,4020.94×
Mississippi100,3820.87×
Arkansas100,2250.87×
Idaho90,3591.29×
Hawaii75,4361.26×
New Mexico68,8480.98×
Maine68,2071.36×
New Hampshire63,7081.16×
Nebraska60,4650.86×
West Virginia55,4230.85×
Montana50,5901.31×
Rhode Island47,0411.06×
Washington, District of Columbia45,4891.08×
Alaska40,2281.35×
Vermont37,8551.54×
Delaware32,8660.85×
South Dakota26,4050.82×
North Dakota24,8990.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Prime Video audience
BrandAffinityCategory
Google Maps13.41×Internet & Social Media
Capital One13.35×Business & Career
Indeed.com12.78×Business & Career
Beetlejuice11.11×Movies & TV
CarGurus13.14×Cars & Mobility
Diane Keaton13.66×Movies & TV
Bruce Willis14.58×Movies & TV
Circle K13.94×Shopping
Enterprise Rent-A-Car11.91×Cars & Mobility
Aaron Rodgers12.39×Sports
DeviantArt13.24×Internet & Social Media
Google News10.47×News
Khan Academy14.35×Business & Career
AccuWeather10.75×Home & Garden
Billy Bob Thornton13.7×Movies & TV
Twin Peaks13.26×Movies & TV
ICloud14.12×Technology & Electronics
Blake Lively14.32×Movies & TV
Jason Momoa13.78×Movies & TV
Bryce Dallas Howard15.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Prime Video audience
TraitClusterScore
ExtroversionTHRILL1.3
Social Media UsageJOY1.24
Early Adopter MentalityPOWER1.12
IndulgenceJOY1.09
Convenience OrientationPREMIUM1.06
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Amazon Prime Video
CountryShare
United States27.2%
Italy11.4%
Spain8.9%

See Amazon Prime Video audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Amazon Prime Video have in United States?

Amazon Prime Video has an estimated audience of 13,969,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Prime Video fans?

55.8% of Amazon Prime Video fans are female, 44.2% are male, with an average age of 37.5 years.

Which brands do Amazon Prime Video fans like most?

Amazon Prime Video fans show strongest brand affinity for Google Maps (13.41×), Capital One (13.35×), and Indeed.com (12.78×) over the country average.

Where do Amazon Prime Video fans live in United States?

Amazon Prime Video fans in United States are most concentrated in California (reach 1,617,668), Texas (reach 1,029,513), and New York (reach 801,462). These three regions account for the largest share of the active audience.

What other brands do Amazon Prime Video fans also like?

Beyond Amazon Prime Video itself, the audience over-indexes on Capital One (13.35×), Indeed.com (12.78×), Beetlejuice (11.11×), and CarGurus (13.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Prime Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.