maxdome Audience in Germany
maxdome has an estimated audience of 440,628 people in Germany. 47.0% are female, 53.0% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Lieferando.de, AutoScout24, Harry Potter, MyVideo.
The average maxdome fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Lieferando.de, AutoScout24, with strongest over-indexing on Wetter.com (3.95× the country average). Demographically, the maxdome audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of maxdome fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 30.7 |
| Estimated audience size | 440,628 |
Audience persona
The typical maxdome fan in Germany is balanced, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,683 | 0.95× |
| Bayern | 80,985 | 1.06× |
| Baden-Württemberg | 63,965 | 0.99× |
| Niedersachsen | 46,936 | 1.02× |
| Hessen | 33,226 | 0.92× |
| Sachsen | 24,730 | 1.06× |
| Rheinland-Pfalz | 23,697 | 1× |
| Berlin | 20,796 | 0.98× |
| Schleswig-Holstein | 19,061 | 1.12× |
| Brandenburg | 16,708 | 1.14× |
| Sachsen-Anhalt | 11,799 | 0.96× |
| Hamburg | 11,783 | 1.1× |
| Thüringen | 11,761 | 0.97× |
| Mecklenburg-Vorpommern | 10,081 | 1.11× |
| Saarland | 4,733 | 0.81× |
| Bremen | 3,216 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 3.95× | Home & Garden |
| Lieferando.de | 3.46× | Food & Beverages |
| AutoScout24 | 2.96× | Cars & Mobility |
| Harry Potter | 2.03× | Movies & TV |
| MyVideo | 44.25× | Movies & TV |
| Hornbach | 2.74× | Shopping |
| Final Destination | 4.49× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Euphoria | 2.22× | Movies & TV |
| Dailymotion | 6.49× | Movies & TV |
| Outdoor recreation | 1.54× | Sports |
| Peacemaker | 3.3× | Movies & TV |
| Deichmann | 2.3× | Shopping |
| ProSieben Maxx | 6.64× | Movies & TV |
| TikTok | 1.55× | Internet & Social Media |
| Michelle | 3.38× | Music & Radio |
| Jamie Lee Curtis | 5.7× | Movies & TV |
| Val Kilmer | 3.55× | Movies & TV |
| Transfermarkt | 2.27× | Sports |
| Stefan Raab | 4.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Family Orientation | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 1.07 |
| DIY Mentality | THRILL | 1.06 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.8% |
| Austria | 5.4% |
| China | 2.2% |
See maxdome audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does maxdome have in Germany?
maxdome has an estimated audience of 440,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of maxdome fans?
47.0% of maxdome fans are female, 53.0% are male, with an average age of 30.7 years.
Which brands do maxdome fans like most?
maxdome fans show strongest brand affinity for Wetter.com (3.95×), Lieferando.de (3.46×), and AutoScout24 (2.96×) over the country average.
Where do maxdome fans live in Germany?
maxdome fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,683), Bayern (reach 80,985), and Baden-Württemberg (reach 63,965). These three regions account for the largest share of the active audience.
What other brands do maxdome fans also like?
Beyond maxdome itself, the audience over-indexes on Lieferando.de (3.46×), AutoScout24 (2.96×), Harry Potter (2.03×), and MyVideo (44.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for maxdome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.