ProSieben Maxx Audience in Germany
ProSieben Maxx has an estimated audience of 1,538,776 people in Germany. 37.2% are female, 62.8% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gala, Let's Dance (German TV series), ProSieben, Sportschau.
The average ProSieben Maxx fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gala, Let's Dance (German TV series), with strongest over-indexing on Rossmann (1.72× the country average). Demographically, the ProSieben Maxx audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of ProSieben Maxx fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 34.1 |
| Estimated audience size | 1,538,776 |
Audience persona
The typical ProSieben Maxx fan in Germany is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 381,822 | 1.13× |
| Bayern | 272,643 | 1.1× |
| Baden-Württemberg | 211,156 | 1.01× |
| Niedersachsen | 164,596 | 1.1× |
| Hessen | 101,526 | 0.87× |
| Sachsen | 86,502 | 1.15× |
| Rheinland-Pfalz | 70,406 | 0.91× |
| Berlin | 64,672 | 0.94× |
| Schleswig-Holstein | 58,017 | 1.05× |
| Brandenburg | 52,391 | 1.1× |
| Thüringen | 39,750 | 1.01× |
| Mecklenburg-Vorpommern | 34,362 | 1.17× |
| Hamburg | 29,951 | 0.86× |
| Sachsen-Anhalt | 27,627 | 0.69× |
| Saarland | 17,614 | 0.93× |
| Bremen | 12,817 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.72× | Shopping |
| Gala | 1.6× | News |
| Let's Dance (German TV series) | 2.11× | Movies & TV |
| ProSieben | 2.6× | Movies & TV |
| Sportschau | 1.65× | Sports |
| Beetlejuice | 2.9× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.9× | Movies & TV |
| Sat.1 | 1.96× | Movies & TV |
| Westdeutscher Rundfunk | 1.92× | Movies & TV |
| RTL Television | 1.57× | Movies & TV |
| PromiFlash | 1.9× | Internet & Social Media |
| Pleiteticker | 1.75× | News |
| Heidi Klum | 1.72× | Fashion & Accessoires |
| Gil Ofarim | 1.58× | Music & Radio |
| Bayerischer Rundfunk | 1.61× | Movies & TV |
| The Voice Kids | 3.3× | Movies & TV |
| BUNTE.de | 1.62× | Internet & Social Media |
| Felix Baumgartner | 1.67× | Sports |
| Bauer sucht Frau | 1.74× | Movies & TV |
| Dieter Bohlen | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.17 |
| Social Media Usage | JOY | 1.13 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.7% |
| Austria | 8.8% |
| Switzerland | 4.8% |
See ProSieben Maxx audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does ProSieben Maxx have in Germany?
ProSieben Maxx has an estimated audience of 1,538,776 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ProSieben Maxx fans?
37.2% of ProSieben Maxx fans are female, 62.8% are male, with an average age of 34.1 years.
Which brands do ProSieben Maxx fans like most?
ProSieben Maxx fans show strongest brand affinity for Rossmann (1.72×), Gala (1.6×), and Let's Dance (German TV series) (2.11×) over the country average.
Where do ProSieben Maxx fans live in Germany?
ProSieben Maxx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 381,822), Bayern (reach 272,643), and Baden-Württemberg (reach 211,156). These three regions account for the largest share of the active audience.
What other brands do ProSieben Maxx fans also like?
Beyond ProSieben Maxx itself, the audience over-indexes on Gala (1.6×), Let's Dance (German TV series) (2.11×), ProSieben (2.6×), and Sportschau (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ProSieben Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.