Rascasse Audience Intelligence

ProSieben Maxx Audience in Germany

A data profile of the people who buy, follow and care about ProSieben Maxx in Germany — modelled from more than twelve digital signal sources. ProSieben Maxx has an estimated audience of 1,524,284 people in Germany.

#36among TV Channel in Germany#416in Movies & TV

The average ProSieben Maxx fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rossmann, ProSieben, Sportschau, with strongest over-indexing on Rossmann (1.72× the country average).

Demographically, the ProSieben Maxx audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ProSieben Maxx fan in Germany is more male, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ProSieben Maxx profile in Germany.

Audience size
1.5M
in Germany
Gender
37.2%♀
62.8% male
Age
34.1
average years
Country rank
#4406
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ProSieben Maxx

37.2% are female, 62.8% are male, average age 34.1.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for ProSieben Maxx audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age34.1
Estimated audience size1,524,284
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the ProSieben Maxx audience in Germany
Age bracketShare%
16-1927%
20-2925%
30-3925%
40-4915%
50+7%
Fig. 04

Worldwide distribution

82.6%

of the worldwide ProSieben Maxx audience comes from Germany.

Worldwide audience distribution share by country for ProSieben Maxx
CountryShare
Germany82.6%
Austria8.9%
Switzerland4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ProSieben Maxx audience in Germany is strongest.

Fig. 05

Top regions by affinity

ProSieben Maxx fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~40K1.21×
02Sachsen~80K1.12×
03Brandenburg~50K1.12×
04Niedersachsen~200K1.11×
05Nordrhein-Westfalen~400K1.08×
06Thüringen~40K1.05×
07Bayern~300K1.04×
08Schleswig-Holstein~60K1.04×
09Bremen~10K0.99×
10Baden-Württemberg~200K0.97×
11Saarland~20K0.96×
12Rheinland-Pfalz~70K0.91×
13Sachsen-Anhalt~40K0.91×
14Berlin~60K0.88×
15Hamburg~30K0.85×
16Hessen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — ProSieben Maxx, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ProSieben Maxx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ProSieben Maxx audience
#·InterestCategoryAffinity×
01The Voice KidsMovies & TV3.30×
02BeetlejuiceMovies & TV2.90×
03ProSiebenMovies & TV2.60×
04Let's Dance (German TV series)Movies & TV2.11×
05Alles was zähltMovies & TV2.03×
06Sat.1Movies & TV1.96×
07Westdeutscher RundfunkMovies & TV1.92×
08Gute Zeiten, schlechte ZeitenMovies & TV1.90×
09PromiFlashInternet & Social Media1.90×
10Sarah EngelsMovies & TV1.88×
11PleitetickerNews1.75×
12Bauer sucht FrauMovies & TV1.74×
13RossmannShopping1.72×
14Heidi KlumFashion & Accessoires1.72×
15Felix BaumgartnerSports1.67×
16SportschauSports1.65×
17BUNTE.deInternet & Social Media1.62×
18Bayerischer RundfunkMovies & TV1.61×
19Gil OfarimMusic & Radio1.58×
20RTL TelevisionMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ProSieben Maxx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ProSieben Maxx audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.19×
TraditionCONSERVATISM1.13×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ProSieben Maxx audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Quality AwarenessPREMIUM0.81×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ProSieben Maxx have in Germany?

ProSieben Maxx has an estimated audience of 1,524,284 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ProSieben Maxx fans?

37.2% of ProSieben Maxx fans are female, 62.8% are male, with an average age of 34.1 years.

03

Which brands do ProSieben Maxx fans like most?

ProSieben Maxx fans show strongest brand affinity for Rossmann (1.72×), ProSieben (2.6×), and Sportschau (1.65×) over the country average.

04

Where do ProSieben Maxx fans live in Germany?

ProSieben Maxx fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ProSieben Maxx fans also like?

Beyond ProSieben Maxx itself, the audience over-indexes on ProSieben (2.6×), Sportschau (1.65×), Let's Dance (German TV series) (2.11×), and Gute Zeiten, schlechte Zeiten (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See ProSieben Maxx audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ProSieben Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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