Rascasse Audience Intelligence

Ecosia Audience in United States

A data profile of the people who buy, follow and care about Ecosia in United States — modelled from more than twelve digital signal sources. Ecosia has an estimated audience of 1,224,110 people in United States.

#7among Search engine in United States#629among Website / Newspaper / Magazine in United States#237in Internet & Social Media

The average Ecosia fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Employment website, Sustainability, with strongest over-indexing on Google Drive (10.69× the country average).

Demographically, the Ecosia audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ecosia fan in United States is balanced, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecosia profile in United States.

Audience size
1.2M
in United States
Gender
51.9%♀
48.1% male
Age
44.5
average years
Country rank
#20574
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+128%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ecosia

51.9% are female, 48.1% are male, average age 44.5.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Ecosia audience in United States
MetricValue
Female51.9%
Male48.1%
Average age44.5
Estimated audience size1,224,110
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Ecosia audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3915%
40-4925%
50+34%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Ecosia audience comes from United States.

Worldwide audience distribution share by country for Ecosia
CountryShare
Germany26.1%
France14.8%
United States13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecosia audience in United States is strongest.

Fig. 05

Top regions by affinity

Ecosia fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K2.68×
02Hawaii~10K2.20×
03California~200K1.86×
04Virginia~50K1.80×
05Idaho~8K1.49×
06South Carolina~20K1.46×
07Oregon~20K1.40×
08Indiana~30K1.35×
09Washington~30K1.21×
10Oklahoma~10K1.18×
11Colorado~20K1.15×
12Alabama~20K1.12×
13Minnesota~20K1.10×
14Texas~100K1.09×
15Massachusetts~20K1.09×
16New York~60K1.07×
17Florida~80K1.06×
18New Jersey~30K1.04×
19Pennsylvania~40K1.03×
20Georgia~30K1.03×
21Arizona~20K1.02×
22New Mexico~5K1.01×
23Vermont~2K1.01×
24Kansas~8K1.00×
25Washington, District of Columbia~3K1.00×
26North Carolina~30K0.95×
27Connecticut~10K0.93×
28Kentucky~10K0.91×
29Montana~3K0.89×
30Maryland~20K0.88×
31Utah~8K0.87×
32Maine~3K0.86×
33Illinois~30K0.84×
34Alaska~2K0.84×
35Nevada~9K0.83×
36North Dakota~2K0.83×
37New Hampshire~3K0.81×
38Missouri~10K0.79×
39Rhode Island~3K0.79×
40Michigan~20K0.78×
41Ohio~30K0.77×
42Delaware~2K0.76×
43West Virginia~4K0.74×
44South Dakota~2K0.74×
45Louisiana~10K0.73×
46Tennessee~20K0.72×
47Arkansas~6K0.71×
48Iowa~6K0.70×
49Nebraska~4K0.70×
50Mississippi~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Ecosia, United States
0.63×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecosia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecosia audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics10.69×
02Employment websiteBusiness & Career3.98×
03Part-timeBusiness & Career2.71×
04Web serverTechnology & Electronics2.34×
05Compact carCars & Mobility2.33×
06Bergdorf GoodmanFashion & Accessoires2.30×
07SustainabilityPolitics & Society1.96×
08Political scienceBusiness & Career1.76×
09New York PostNews1.69×
10InnovationBusiness & Career1.67×
11Clinical trialHealth1.66×
12Career developmentBusiness & Career1.62×
13LodgingTravel & Leisure1.60×
14Nordstrom rackFashion & Accessoires1.57×
15CarGurusCars & Mobility1.57×
16Social media marketingBusiness & Career1.57×
17DoughFood & Beverages1.54×
18Risk managementBusiness & Career1.54×
19FacialBeauty & Wellness1.53×
20CountertopHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecosia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecosia audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.57×
Career OrientationPOWER1.45×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecosia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
CreativityOPEN0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecosia have in United States?

Ecosia has an estimated audience of 1,224,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ecosia fans?

51.9% of Ecosia fans are female, 48.1% are male, with an average age of 44.5 years.

03

Which brands do Ecosia fans like most?

Ecosia fans show strongest brand affinity for Google Drive (10.69×), Employment website (3.98×), and Sustainability (1.96×) over the country average.

04

Where do Ecosia fans live in United States?

Ecosia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ecosia fans also like?

Beyond Ecosia itself, the audience over-indexes on Employment website (3.98×), Sustainability (1.96×), Nordstrom rack (1.57×), and Lodging (1.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ecosia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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