Public holiday Audience in Germany
Public holiday has an estimated audience of 355,988 people in Germany. 58.0% are female, 42.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Public holiday fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Public holiday audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: Topic
Demographics of Public holiday fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 37.2 |
| Estimated audience size | 355,988 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,165 | 1.18× |
| Bayern | 58,615 | 1.02× |
| Baden-Württemberg | 51,441 | 1.06× |
| Niedersachsen | 40,128 | 1.16× |
| Hessen | 29,855 | 1.1× |
| Rheinland-Pfalz | 20,352 | 1.14× |
| Berlin | 19,663 | 1.24× |
| Sachsen | 12,325 | 0.71× |
| Hamburg | 10,369 | 1.29× |
| Brandenburg | 8,675 | 0.79× |
| Schleswig-Holstein | 7,809 | 0.61× |
| Thüringen | 7,359 | 0.81× |
| Sachsen-Anhalt | 6,977 | 0.76× |
| Mecklenburg-Vorpommern | 5,388 | 0.79× |
| Bremen | 4,234 | 1.39× |
| Saarland | 4,166 | 0.95× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.82 |
| Quality Awareness | PREMIUM | 2.16 |
| Risk Appetite | THRILL | 1.98 |
| Design Affinity | PREMIUM | 1.88 |
| Community Orientation | OPEN | 1.69 |
| Luxury Orientation | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.0% |
| United States | 9.7% |
| Australia | 9.6% |
See Public holiday audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public holiday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.