Rascasse Audience Intelligence

Minnesota Vikings Fan Demographics in United States

Minnesota Vikings has an estimated audience of 17.2M people in United States.

#19among American football in United States
#35among teams in United States#144in Sports

The average Minnesota Vikings fan in United States is 39.4 years old, more male, and lives primarily in Minnesota.

By number of fans, Minnesota Vikings ranks #14 among the 32 NFL teams in United States.

Its fans are 2.0 years older than the group average of 37.4.

Women make up 28.1% of the fan base, 3.4 percentage points fewer than the group average.

In Q3/2026, search interest was −10.3% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: October, November and December account for 46% of the year's searches, June is the quietest month.

Most fans live in Minnesota, Wisconsin, California.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (18.28× the country average).

The typical Minnesota Vikings fan in United States is more male, around 39.4 years old, with a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.2M
in United States
Gender
28.1%♀
71.9% male
Age
39.4
average years
Country rank
#2019
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Minnesota Vikings fans

28.1% are female, 71.9% are male, average age 39.4.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Minnesota Vikings audience in United States
MetricValue
Female28.1%
Male71.9%
Average age39.4
Estimated audience size17.2M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Minnesota Vikings audience in United States
Age bracketShare%
16-2422%
25-3419%
35-4420%
45-5419%
55+21%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Minnesota Vikings audience comes from United States.

Worldwide audience distribution share by country for Minnesota Vikings
CountryShare
United States84.2%
Canada3.0%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Minnesota Vikings fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~3.5M12.42×
02North Dakota~300K8.04×
03South Dakota~300K6.66×
04Iowa~500K2.76×
05Wisconsin~600K1.92×
06Montana~80K1.51×
07Nebraska~100K0.99×
08Michigan~500K0.88×
09Wyoming~20K0.84×
10Alaska~30K0.79×
11Arizona~200K0.62×
12Idaho~60K0.59×
13Illinois~400K0.54×
14Colorado~200K0.53×
15New Mexico~60K0.53×
16Hawaii~40K0.50×
17Kansas~70K0.47×
18Missouri~100K0.42×
19Nevada~70K0.42×
20Florida~400K0.37×
21Pennsylvania~200K0.36×
22Ohio~200K0.36×
23Virginia~200K0.36×
24South Carolina~100K0.36×
25Oregon~80K0.36×
26Utah~60K0.36×
27Indiana~100K0.35×
28Mississippi~50K0.35×
29Delaware~20K0.35×
30North Carolina~200K0.33×
31Washington~100K0.33×
32Tennessee~100K0.33×
33Connecticut~60K0.33×
34Arkansas~50K0.33×
35West Virginia~30K0.33×
36Kentucky~70K0.32×
37Oklahoma~60K0.31×
38Texas~300K0.29×
39Vermont~9K0.29×
40Louisiana~70K0.28×
41New Jersey~100K0.27×
42Maryland~90K0.27×
43Maine~20K0.27×
44Georgia~100K0.25×
45Alabama~70K0.25×
46California~500K0.24×
47New York~200K0.24×
48Rhode Island~10K0.24×
49New Hampshire~10K0.21×
50Massachusetts~70K0.19×
Fig. 06

Affinity by region

Affinity by region — Minnesota Vikings, United States
0.19×1.00×12.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Minnesota Vikings audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports18.28×
02CBS Sports NetworkSports11.38×
03Florida State Seminoles footballSports11.25×
04Texas Longhorns footballSports10.69×
05Texas A&M Aggies footballSports10.54×
06NFL Sunday TicketEvent10.11×
07Cincinnati BengalsSports9.69×
08Indianapolis ColtsSports9.12×
09New York JetsSports9.10×
10Jacksonville JaguarsSports8.92×
11Atlanta FalconsSports8.87×
12Tampa Bay BuccaneersSports8.63×
13Cleveland BrownsSports8.14×
14Buffalo BillsSports7.42×
15New York GiantsSports7.26×
16Denver BroncosSports6.65×
17Pittsburgh SteelersSports6.13×
18Seattle SeahawksSports6.10×
19Detroit LionsSports5.87×
20Green Bay PackersSports5.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Minnesota Vikings audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Minnesota Vikings audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
PatriotismCONSERVATISM0.87×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Minnesota Vikings audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.44×
Quality AwarenessPREMIUM0.48×
SpiritualityBALANCE0.54×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Minnesota Vikings over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/minnesota-vikings-19136” · Methodology