A data profile of the people who buy, follow and care about Fish (food) in Spain — modelled from more than twelve digital signal sources. Fish (food) has an estimated audience of 2,162,335 people in Spain.
Fish (food) has an estimated audience of 2,162,335 people in Spain. 57.8% are female, 42.2% are male, average age 50.4. Top brand affinities: Detergent, White wine, Red wine, Granada CF, Take-out.
Top brand affinities include Detergent, White wine, Red wine, with strongest over-indexing on Detergent (12.76× the country average).
Demographically, the Fish (food) audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Fish (food) fan in Spain is more female, around 50.4 years old, with strong Quality Awareness tendencies and a notable affinity for Detergent.
The key figures that characterise the Fish (food) profile in Spain.
57.8% are female, 42.2% are male, average age 50.4.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 50.4 |
| Estimated audience size | 2,162,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 50% |
of the worldwide Fish (food) audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 21.9% |
| Spain | 11.5% |
| United States | 8.5% |
The strongest cross-interests of the Fish (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detergent | Home & Garden | 12.76× | ||
| 02 | White wine | Food & Beverages | 7.71× | ||
| 03 | Detox | Health | 7.47× | ||
| 04 | Granada CF | Sports | 6.39× | ||
| 05 | Red wine | Food & Beverages | 6.30× | ||
| 06 | Dishwasher | Home & Garden | 5.90× | ||
| 07 | Sweepstakes | Games | 5.43× | ||
| 08 | Steak | Food & Beverages | 4.21× | ||
| 09 | Brunch | Food & Beverages | 4.01× | ||
| 10 | Breakfast | Food & Beverages | 3.47× | ||
| 11 | Dinner | Food & Beverages | 3.46× | ||
| 12 | Wine tasting | Food & Beverages | 3.46× | ||
| 13 | First class travel | Travel & Leisure | 3.33× | ||
| 14 | Take-out | Food & Beverages | 3.09× | ||
| 15 | Organic food | Food & Beverages | 3.00× | ||
| 16 | Barbecue | Food & Beverages | 2.71× | ||
| 17 | Seafood | Food & Beverages | 2.67× | ||
| 18 | Caixabank | Business & Career | 2.17× | ||
| 19 | Meat | Food & Beverages | 2.10× | ||
| 20 | IBEX 35 | Business & Career | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.32× | |
| Convenience Orientation | PREMIUM | 2.10× | |
| Indulgence | JOY | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Social Media Usage | JOY | 0.95× | |
| DIY Mentality | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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