Volleyball Audience in Germany
Volleyball has an estimated audience of 7,025,915 people in Germany. 40.4% are female, 59.6% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Tagesschau, IHF World Men's Handball Championship, FIFA World Cup, Sports club.
The average Volleyball fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Tagesschau, IHF World Men's Handball Championship, with strongest over-indexing on Galatasaray S.K. (2.89× the country average). Demographically, the Volleyball audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Volleyball fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 37.7 |
| Estimated audience size | 7,025,915 |
Audience persona
The typical Volleyball fan in Germany is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,449,856 | 0.94× |
| Bayern | 1,060,336 | 0.94× |
| Baden-Württemberg | 888,350 | 0.93× |
| Niedersachsen | 635,404 | 0.93× |
| Sachsen | 452,396 | 1.31× |
| Hessen | 439,502 | 0.82× |
| Berlin | 327,183 | 1.04× |
| Brandenburg | 289,162 | 1.33× |
| Rheinland-Pfalz | 283,072 | 0.8× |
| Schleswig-Holstein | 230,631 | 0.91× |
| Thüringen | 206,885 | 1.16× |
| Mecklenburg-Vorpommern | 200,576 | 1.5× |
| Sachsen-Anhalt | 182,274 | 1× |
| Hamburg | 136,679 | 0.86× |
| Saarland | 68,638 | 0.8× |
| Bremen | 43,935 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 2.89× | Sports |
| Tagesschau | 1.67× | Movies & TV |
| IHF World Men's Handball Championship | 3.03× | Sports |
| FIFA World Cup | 1.57× | Sports |
| Sports club | 2.41× | Sports |
| Fenerbahçe S.K. | 3.44× | Sports |
| Transfermarkt | 1.85× | Sports |
| Fenerbahçe Men's Basketball | 2.35× | Sports |
| Swimming | 1.55× | Sports |
| Team sport | 1.55× | Sports |
| Premier League | 1.65× | Sports |
| UEFA Europa League | 1.67× | Sports |
| Beşiktaş J.K. | 2.25× | Sports |
| Manchester United F.C. | 1.64× | Sports |
| Sport Bild | 1.52× | Sports |
| La Liga | 1.67× | Sports |
| Sprint (running) | 2.15× | Sports |
| Trabzonspor | 2.25× | Sports |
| Ipekyol | 5.17× | Shopping |
| Alexander Zverev | 1.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.47 |
| Sports Activity | POWER | 1.36 |
| Indulgence | JOY | 1.24 |
| Social Media Usage | JOY | 1.11 |
| Pet Ownership | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
See Volleyball audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Volleyball have in Germany?
Volleyball has an estimated audience of 7,025,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volleyball fans?
40.4% of Volleyball fans are female, 59.6% are male, with an average age of 37.7 years.
Which brands do Volleyball fans like most?
Volleyball fans show strongest brand affinity for Galatasaray S.K. (2.89×), Tagesschau (1.67×), and IHF World Men's Handball Championship (3.03×) over the country average.
Where do Volleyball fans live in Germany?
Volleyball fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,449,856), Bayern (reach 1,060,336), and Baden-Württemberg (reach 888,350). These three regions account for the largest share of the active audience.
What other brands do Volleyball fans also like?
Beyond Volleyball itself, the audience over-indexes on Tagesschau (1.67×), IHF World Men's Handball Championship (3.03×), FIFA World Cup (1.57×), and Sports club (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.