A data profile of the people who buy, follow and care about Volleyball in United Kingdom — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 5,326,180 people in United Kingdom.
The average Volleyball fan in United Kingdom is 40.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include FIFA World Cup 2026, Manchester United F.C., Manchester City F.C., with strongest over-indexing on FIFA World Cup 2026 (2.06× the country average).
Demographically, the Volleyball audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Volleyball fan in United Kingdom is balanced, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the Volleyball profile in United Kingdom.
45.5% are female, 54.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 40.2 |
| Estimated audience size | 5,326,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Volleyball audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
Where the Volleyball audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~900K | 1.28× | |
| 02 | North West | ~700K | 1.16× | |
| 03 | Scotland | ~500K | 1.14× | |
| 04 | South East | ~800K | 1.13× | |
| 05 | East of England | ~500K | 1.12× | |
| 06 | South West | ~500K | 1.07× | |
| 07 | East Midlands | ~400K | 1.04× | |
| 08 | Northern Ireland | ~200K | 1.04× | |
| 09 | Wales | ~300K | 0.93× | |
| 10 | England | ~4M | 0.88× | |
| 11 | West Midlands | ~200K | 0.78× | |
| 12 | North East | ~200K | 0.74× | |
| 13 | Yorkshire and the Humber | ~300K | 0.71× |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sporting Life (British newspaper) | Sports | 2.70× | ||
| 02 | Manchester City F.C. | Sports | 2.54× | ||
| 03 | Wembley Stadium | Sports | 2.42× | ||
| 04 | Sports club | Sports | 2.37× | ||
| 05 | UEFA Europa League | Sports | 2.36× | ||
| 06 | Ricky Hatton | Sports | 2.31× | ||
| 07 | Rugby union | Sports | 2.25× | ||
| 08 | Chelsea F.C. | Sports | 2.18× | ||
| 09 | BBC Sport | Sports | 2.17× | ||
| 10 | FIFA World Cup 2026 | Sports | 2.06× | ||
| 11 | UEFA Champions League | Sports | 2.00× | ||
| 12 | Manchester United F.C. | Sports | 1.97× | ||
| 13 | Soccer | Sports | 1.79× | ||
| 14 | Team sport | Sports | 1.77× | ||
| 15 | Basketball | Sports | 1.77× | ||
| 16 | Companies House | Politics & Society | 1.73× | ||
| 17 | Toolstation | Home & Garden | 1.72× | ||
| 18 | Premier League | Sports | 1.70× | ||
| 19 | Liverpool F.C. | Sports | 1.64× | ||
| 20 | FIFA World Cup | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.19× | |
| Risk Appetite | THRILL | 1.18× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Extroversion | THRILL | 0.84× | |
| Tradition | CONSERVATISM | 0.87× |
Volleyball has an estimated audience of 5,326,180 people in United Kingdom, concentrated in England and Greater London.
45.5% of Volleyball fans are female, 54.5% are male, with an average age of 40.2 years.
Volleyball fans show strongest brand affinity for FIFA World Cup 2026 (2.06×), Manchester United F.C. (1.97×), and Manchester City F.C. (2.54×) over the country average.
Volleyball fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~900K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Volleyball itself, the audience over-indexes on Manchester United F.C. (1.97×), Manchester City F.C. (2.54×), Wembley Stadium (2.42×), and BBC Sport (2.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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