Rascasse Audience Intelligence

Ariel (detergent) Target Market in Germany

A data profile of the people who buy, follow and care about Ariel (detergent) in Germany — modelled from more than twelve digital signal sources. Ariel (detergent) has an estimated audience of 653,475 people in Germany.

#5among Detergent in Germany#1226among Brand in Germany#563in Home & Garden

The average Ariel (detergent) fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fabric softener, Stonemasonry, Clothes dryer, with strongest over-indexing on Fabric softener (64.43× the country average).

Demographically, the Ariel (detergent) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ariel (detergent) fan in Germany is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Fabric softener.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ariel (detergent) profile in Germany.

Audience size
653K
in Germany
Gender
83.3%♀
16.7% male
Age
36.9
average years
Country rank
#9384
Brand in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ariel (detergent)

83.3% are female, 16.7% are male, average age 36.9.

Fig. 02

Gender split

83.3%
Female
16.7%
Male
Demographic split for Ariel (detergent) audience in Germany
MetricValue
Female83.3%
Male16.7%
Average age36.9
Estimated audience size653,475
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Ariel (detergent) audience in Germany
Age bracketShare%
16-1917%
20-2926%
30-3926%
40-4920%
50+10%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Ariel (detergent) audience comes from Germany.

Worldwide audience distribution share by country for Ariel (detergent)
CountryShare
Brazil18.6%
United States17.3%
Germany11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ariel (detergent) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ariel (detergent) customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.18×
02Hessen~50K1.09×
03Niedersachsen~70K1.07×
04Rheinland-Pfalz~30K1.06×
05Bremen~6K1.03×
06Bayern~100K1.02×
07Baden-Württemberg~90K1.01×
08Saarland~8K1.01×
09Schleswig-Holstein~20K0.99×
10Berlin~30K0.98×
11Brandenburg~20K0.98×
12Sachsen-Anhalt~20K0.97×
13Thüringen~20K0.95×
14Hamburg~10K0.94×
15Sachsen~30K0.91×
16Mecklenburg-Vorpommern~10K0.91×
Fig. 06

Affinity by region

Affinity by region — Ariel (detergent), Germany
0.91×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ariel (detergent) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ariel (detergent) audience
#·InterestCategoryAffinity×
01Fabric softenerHome & Garden64.43×
02StonemasonryHome & Garden20.00×
03MilupaKids & Family15.91×
04Clothes dryerHome & Garden14.60×
05Laundry detergentHome & Garden11.61×
06Wetter.deHome & Garden5.01×
07Baby foodKids & Family3.80×
08Primary educationKids & Family3.74×
09Ernsting's familyShopping3.72×
10Child developmentBusiness & Career3.68×
11BauhausShopping3.62×
12C&AShopping3.40×
13DeichmannShopping3.08×
14BonprixShopping2.96×
15Gute Zeiten, schlechte ZeitenMovies & TV2.88×
16Netto Marken-DiscountShopping2.71×
17RossmannShopping2.69×
18REWEShopping2.17×
19Müller (company)Food & Beverages2.17×
20H&MShopping2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ariel (detergent) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ariel (detergent) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Convenience OrientationPREMIUM1.62×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ariel (detergent) audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.78×
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ariel (detergent)'s target market in Germany?

Ariel (detergent)'s target market in Germany covers an estimated 653,475 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ariel (detergent) customers?

83.3% of the Ariel (detergent) audience are female, 16.7% are male, with an average age of 36.9 years.

03

Which brands do Ariel (detergent) fans like most?

Ariel (detergent) fans show strongest brand affinity for Fabric softener (64.43×), Stonemasonry (20×), and Clothes dryer (14.6×) over the country average.

04

Where do Ariel (detergent) fans live in Germany?

Ariel (detergent) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ariel (detergent) fans also like?

Beyond Ariel (detergent) itself, the audience over-indexes on Stonemasonry (20×), Clothes dryer (14.6×), Bauhaus (3.62×), and Wetter.de (5.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Detergent audiences in Germany

See Ariel (detergent) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ariel (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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