Ariel (detergent) Audience in Germany
Ariel (detergent) has an estimated audience of 639,482 people in Germany. 83.3% are female, 16.7% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fabric softener, Stonemasonry, Clothes dryer, Bauhaus, Laundry detergent.
The average Ariel (detergent) fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fabric softener, Stonemasonry, Clothes dryer, with strongest over-indexing on Fabric softener (64.43× the country average). Demographically, the Ariel (detergent) audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Detergent
Demographics of Ariel (detergent) fans
| Metric | Value |
|---|---|
| Female | 83.3% |
| Male | 16.7% |
| Average age | 36.9 |
| Estimated audience size | 639,482 |
Audience persona
The typical Ariel (detergent) fan in Germany is more female, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Fabric softener.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,822 | 1.27× |
| Bayern | 107,756 | 1.05× |
| Baden-Württemberg | 96,295 | 1.1× |
| Niedersachsen | 63,944 | 1.03× |
| Hessen | 58,467 | 1.2× |
| Rheinland-Pfalz | 33,175 | 1.04× |
| Berlin | 32,035 | 1.12× |
| Sachsen | 27,798 | 0.89× |
| Schleswig-Holstein | 21,054 | 0.92× |
| Brandenburg | 17,398 | 0.88× |
| Hamburg | 14,876 | 1.03× |
| Sachsen-Anhalt | 13,923 | 0.84× |
| Thüringen | 13,604 | 0.83× |
| Mecklenburg-Vorpommern | 9,747 | 0.8× |
| Saarland | 7,340 | 0.93× |
| Bremen | 5,882 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fabric softener | 64.43× | Home & Garden |
| Stonemasonry | 20× | Home & Garden |
| Clothes dryer | 14.6× | Home & Garden |
| Bauhaus | 3.62× | Shopping |
| Laundry detergent | 11.61× | Home & Garden |
| Wetter.de | 5.01× | Home & Garden |
| Netto Marken-Discount | 2.71× | Shopping |
| Deichmann | 3.08× | Shopping |
| C&A | 3.4× | Shopping |
| Baby food | 3.8× | Kids & Family |
| Rossmann | 2.69× | Shopping |
| Child development | 3.68× | Business & Career |
| Milupa | 15.91× | Kids & Family |
| REWE | 2.17× | Shopping |
| Ernsting's family | 3.72× | Shopping |
| Primary education | 3.74× | Kids & Family |
| Gala | 2.26× | News |
| Bonprix | 2.96× | Shopping |
| H&M | 2.04× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| Creativity | OPEN | 1.41 |
| Convenience Orientation | PREMIUM | 1.36 |
| Price Sensitivity | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.8% |
| United States | 17.7% |
| Germany | 11.4% |
See Ariel (detergent) audiences in other countries
More Detergent audiences in Germany
- Procter & Gamble (1,210,734)
- Unilever (837,083)
- Henkel (548,902)
- WD-40 (498,413)
- Persil (398,767)
Frequently asked questions
How many fans does Ariel (detergent) have in Germany?
Ariel (detergent) has an estimated audience of 639,482 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ariel (detergent) fans?
83.3% of Ariel (detergent) fans are female, 16.7% are male, with an average age of 36.9 years.
Which brands do Ariel (detergent) fans like most?
Ariel (detergent) fans show strongest brand affinity for Fabric softener (64.43×), Stonemasonry (20×), and Clothes dryer (14.6×) over the country average.
Where do Ariel (detergent) fans live in Germany?
Ariel (detergent) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,822), Bayern (reach 107,756), and Baden-Württemberg (reach 96,295). These three regions account for the largest share of the active audience.
What other brands do Ariel (detergent) fans also like?
Beyond Ariel (detergent) itself, the audience over-indexes on Stonemasonry (20×), Clothes dryer (14.6×), Bauhaus (3.62×), and Laundry detergent (11.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ariel (detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.