Clown Audience in Germany
Clown has an estimated audience of 525,051 people in Germany. 57.8% are female, 42.2% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, Bild, Deichmann, WhatsApp.
The average Clown fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, Bild, with strongest over-indexing on Gala (2.42× the country average). Demographically, the Clown audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Clown fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.0 |
| Estimated audience size | 525,051 |
Audience persona
The typical Clown fan in Germany is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,105 | 1.31× |
| Bayern | 94,304 | 1.12× |
| Baden-Württemberg | 84,977 | 1.19× |
| Niedersachsen | 53,540 | 1.05× |
| Hessen | 43,870 | 1.1× |
| Rheinland-Pfalz | 30,367 | 1.15× |
| Sachsen | 23,821 | 0.93× |
| Berlin | 22,377 | 0.95× |
| Schleswig-Holstein | 16,196 | 0.86× |
| Brandenburg | 13,803 | 0.85× |
| Thüringen | 11,777 | 0.88× |
| Sachsen-Anhalt | 11,278 | 0.83× |
| Hamburg | 11,150 | 0.94× |
| Mecklenburg-Vorpommern | 7,952 | 0.79× |
| Saarland | 6,629 | 1.03× |
| Bremen | 4,642 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.42× | News |
| Wetter.com | 2.46× | Home & Garden |
| Bild | 1.84× | News |
| Deichmann | 2.19× | Shopping |
| 1.81× | Internet & Social Media | |
| Netto Marken-Discount | 1.84× | Shopping |
| Kaufland | 1.83× | Shopping |
| Obi (store) | 1.72× | Shopping |
| Roland Kaiser | 2.62× | Music & Radio |
| Rossmann | 1.91× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.44× | Movies & TV |
| Lidl | 1.63× | Shopping |
| Let's Dance (German TV series) | 2.39× | Movies & TV |
| REWE | 1.64× | Shopping |
| Aldi | 1.65× | Shopping |
| Bauhaus | 1.72× | Shopping |
| ZDF | 2.03× | Movies & TV |
| EBay | 1.62× | Shopping |
| Globus Baumarkt | 1.78× | Shopping |
| Edeka | 1.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.31 |
| Patriotism | CONSERVATISM | 1.23 |
| Spirituality | BALANCE | 1.14 |
| Healthy Lifestyle | BALANCE | 1.05 |
| LGBTQ+ Identity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Mexico | 19.3% |
| Brazil | 6.8% |
See Clown audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clown have in Germany?
Clown has an estimated audience of 525,051 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clown fans?
57.8% of Clown fans are female, 42.2% are male, with an average age of 39.0 years.
Which brands do Clown fans like most?
Clown fans show strongest brand affinity for Gala (2.42×), Wetter.com (2.46×), and Bild (1.84×) over the country average.
Where do Clown fans live in Germany?
Clown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,105), Bayern (reach 94,304), and Baden-Württemberg (reach 84,977). These three regions account for the largest share of the active audience.
What other brands do Clown fans also like?
Beyond Clown itself, the audience over-indexes on Wetter.com (2.46×), Bild (1.84×), Deichmann (2.19×), and WhatsApp (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.