Clown Audience in Germany
A data profile of the people who buy, follow and care about Clown in Germany — modelled from more than twelve digital signal sources. Clown has an estimated audience of 525,051 people in Germany.
The average Clown fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bild, Deichmann, WhatsApp, with strongest over-indexing on Bild (1.84× the country average).
Demographically, the Clown audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Clown fan in Germany is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Bild.
At a glance
The key figures that characterise the Clown profile in Germany.
Search interest · 12-month trend
Demographics of Clown fans
57.8% are female, 42.2% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.0 |
| Estimated audience size | 525,051 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Clown audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.5% |
| Mexico | 19.3% |
| Brazil | 6.8% |
Geography
Where the Clown audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.27× | |
| 02 | Baden-Württemberg | ~80K | 1.17× | |
| 03 | Rheinland-Pfalz | ~30K | 1.15× | |
| 04 | Bayern | ~90K | 1.10× | |
| 05 | Hessen | ~40K | 1.08× | |
| 06 | Saarland | ~7K | 1.07× | |
| 07 | Niedersachsen | ~50K | 1.03× | |
| 08 | Bremen | ~5K | 1.03× | |
| 09 | Hamburg | ~10K | 0.93× | |
| 10 | Sachsen | ~20K | 0.91× | |
| 11 | Berlin | ~20K | 0.91× | |
| 12 | Thüringen | ~10K | 0.91× | |
| 13 | Schleswig-Holstein | ~20K | 0.88× | |
| 14 | Brandenburg | ~10K | 0.87× | |
| 15 | Sachsen-Anhalt | ~10K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~8K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Clown audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elisabeth Moss | Movies & TV | 7.03× | ||
| 02 | Ernsting's family | Shopping | 2.66× | ||
| 03 | Roland Kaiser | Music & Radio | 2.62× | ||
| 04 | Wetter.com | Home & Garden | 2.46× | ||
| 05 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.44× | ||
| 06 | Tchibo | Shopping | 2.24× | ||
| 07 | Deichmann | Shopping | 2.19× | ||
| 08 | ZDF | Movies & TV | 2.03× | ||
| 09 | Rossmann | Shopping | 1.91× | ||
| 10 | Bild | News | 1.84× | ||
| 11 | Netto Marken-Discount | Shopping | 1.84× | ||
| 12 | Kaufland | Shopping | 1.83× | ||
| 13 | Internet & Social Media | 1.81× | |||
| 14 | Obi (store) | Shopping | 1.72× | ||
| 15 | Bauhaus | Shopping | 1.72× | ||
| 16 | Aldi | Shopping | 1.65× | ||
| 17 | REWE | Shopping | 1.64× | ||
| 18 | Lidl | Shopping | 1.63× | ||
| 19 | EBay | Shopping | 1.62× | ||
| 20 | Edeka | Shopping | 1.61× |
Personality of the Clown audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.47× | |
| Family Orientation | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.57× | |
| Career Orientation | POWER | 0.58× | |
| Design Affinity | PREMIUM | 0.58× |
Frequently asked questions
How many fans does Clown have in Germany?
Clown has an estimated audience of 525,051 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clown fans?
57.8% of Clown fans are female, 42.2% are male, with an average age of 39.0 years.
Which brands do Clown fans like most?
Clown fans show strongest brand affinity for Bild (1.84×), Deichmann (2.19×), and WhatsApp (1.81×) over the country average.
Where do Clown fans live in Germany?
Clown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Clown fans also like?
Beyond Clown itself, the audience over-indexes on Deichmann (2.19×), WhatsApp (1.81×), Netto Marken-Discount (1.84×), and Obi (store) (1.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Clown audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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