Brasília Audience in United States

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Brasília has an estimated audience of 1,364,870 people in United States. 54.1% are female, 45.9% are male, average age 43.5. Top regions: California, Florida, Texas. Top brand affinities: uol, Capital One, Google Maps, Indeed.com, CarGurus.

The average Brasília fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include uol, Capital One, Google Maps, with strongest over-indexing on uol (187.39× the country average). Demographically, the Brasília audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Brasília fans

Demographic split for Brasília audience in United States
MetricValue
Female54.1%
Male45.9%
Average age43.5
Estimated audience size1,364,870

Audience persona

The typical Brasília fan in United States is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for uol.

Top regions in United States

Top regions ranked by reach for Brasília in United States
RegionReachAffinity
California200,4721.34×
Florida142,1601.54×
Texas133,0621.13×
New York109,8111.44×
Virginia51,3861.55×
Georgia50,2741.2×
Massachusetts49,8231.85×
Illinois48,9211.08×
New Jersey45,5171.31×
North Carolina42,4461.03×
Pennsylvania41,6590.91×
Washington36,2861.33×
Ohio34,9610.83×
Michigan31,4290.88×
Maryland29,1231.24×
Arizona23,9830.86×
Colorado23,8701.11×
Tennessee23,6940.87×
Indiana21,3800.86×
Minnesota20,1991.03×
South Carolina20,1640.98×
Wisconsin19,2520.94×
Missouri18,6540.85×
Oregon16,4651.05×
Connecticut15,7871.15×
Louisiana14,1450.8×
Utah14,0761.15×
Oklahoma13,8220.91×
Alabama13,7940.72×
Kentucky12,3070.72×
Nevada11,6750.88×
Kansas10,0130.93×
Washington, District of Columbia9,4382.3×
Mississippi9,0910.81×
Iowa8,5920.76×
Arkansas8,5250.76×
Idaho5,9680.87×
Nebraska5,2140.76×
Maine4,4760.92×
New Hampshire4,2940.8×
Hawaii4,2300.72×
New Mexico4,1830.61×
Rhode Island4,1470.95×
West Virginia3,7530.59×
Montana2,9020.77×
Delaware2,5250.67×
Alaska2,4960.86×
Vermont2,2840.95×
South Dakota2,1480.68×
North Dakota2,0920.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brasília audience
BrandAffinityCategory
uol187.39×Technology & Electronics
Capital One14.45×Business & Career
Google Maps13.48×Internet & Social Media
Indeed.com10.61×Business & Career
CarGurus14.03×Cars & Mobility
Autism Awareness19.03×Health
Spiritism57.52×Health
Kendra Scott20.27×Fashion & Accessoires
Enterprise Rent-A-Car11.46×Cars & Mobility
Diabetes mellitus awareness12.48×Health
ICloud16.74×Technology & Electronics
Karen Gillan33.76×Movies & TV
Diane Keaton10.96×Movies & TV
Rede Globo78.57×Movies & TV
Gusttavo Lima116.33×Music & Radio
AccuWeather11.11×Home & Garden
Google News10.06×News
Circle K11.8×Shopping
Khan Academy13.92×Business & Career
Aaron Rodgers10.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brasília audience
TraitClusterScore
MindfulnessBALANCE12.45
LGBTQ+ IdentityOPEN2.51
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.58
Pet OwnershipJOY1.5
SpiritualityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Brasília
CountryShare
Brazil76.0%
United States5.4%
Portugal2.7%

See Brasília audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Brasília have in United States?

Brasília has an estimated audience of 1,364,870 people in United States, concentrated in California and Florida.

What is the gender split and age of Brasília fans?

54.1% of Brasília fans are female, 45.9% are male, with an average age of 43.5 years.

Which brands do Brasília fans like most?

Brasília fans show strongest brand affinity for uol (187.39×), Capital One (14.45×), and Google Maps (13.48×) over the country average.

Where do Brasília fans live in United States?

Brasília fans in United States are most concentrated in California (reach 200,472), Florida (reach 142,160), and Texas (reach 133,062). These three regions account for the largest share of the active audience.

What other brands do Brasília fans also like?

Beyond Brasília itself, the audience over-indexes on Capital One (14.45×), Google Maps (13.48×), Indeed.com (10.61×), and CarGurus (14.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brasília. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.