Rascasse Audience Intelligence

Brasília Audience in United States

A data profile of the people who buy, follow and care about Brasília in United States — modelled from more than twelve digital signal sources. Brasília has an estimated audience of 1,364,870 people in United States.

#271among City in United States#1607among POI in United States#1445in Travel & Leisure

The average Brasília fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include uol, Web server, Spiritism, with strongest over-indexing on uol (170.33× the country average).

Demographically, the Brasília audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brasília fan in United States is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for uol.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brasília profile in United States.

Audience size
1.4M
in United States
Gender
54.1%♀
45.9% male
Age
43.5
average years
Country rank
#19019
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brasília fans

54.1% are female, 45.9% are male, average age 43.5.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Brasília audience in United States
MetricValue
Female54.1%
Male45.9%
Average age43.5
Estimated audience size1,364,870
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Brasília audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Brasília audience comes from United States.

Worldwide audience distribution share by country for Brasília
CountryShare
Brazil76.0%
United States5.4%
Portugal2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brasília audience in United States is strongest.

Fig. 05

Top regions by affinity

Brasília fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.71×
02Massachusetts~50K1.70×
03Virginia~50K1.39×
04New York~100K1.36×
05Florida~100K1.33×
06New Jersey~40K1.21×
07Connecticut~20K1.21×
08Utah~10K1.21×
09Maryland~30K1.14×
10Washington~30K1.13×
11California~200K1.12×
12Georgia~50K1.09×
13Texas~100K1.06×
14Missouri~20K1.06×
15Illinois~50K1.03×
16Rhode Island~4K1.03×
17Vermont~2K1.03×
18North Carolina~40K1.02×
19Colorado~20K1.00×
20Minnesota~20K0.99×
21Kansas~10K0.98×
22South Dakota~3K0.98×
23Pennsylvania~40K0.97×
24Oregon~20K0.97×
25New Hampshire~5K0.97×
26South Carolina~20K0.96×
27Maine~5K0.96×
28Alaska~3K0.95×
29North Dakota~3K0.95×
30Hawaii~5K0.92×
31Montana~3K0.92×
32Nebraska~6K0.91×
33Idaho~6K0.91×
34Wisconsin~20K0.90×
35Iowa~10K0.90×
36Indiana~20K0.89×
37Oklahoma~10K0.89×
38New Mexico~6K0.88×
39Louisiana~20K0.87×
40Delaware~3K0.86×
41Nevada~10K0.85×
42Arkansas~9K0.83×
43West Virginia~5K0.83×
44Michigan~30K0.82×
45Kentucky~10K0.82×
46Mississippi~9K0.82×
47Tennessee~20K0.81×
48Ohio~30K0.80×
49Arizona~20K0.79×
50Alabama~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Brasília, United States
0.74×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brasília audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brasília audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics170.33×
02Gusttavo LimaMusic & Radio110.83×
03Ceará Sporting ClubSports92.11×
04Rede GloboMovies & TV77.00×
05Campeonato Brasileiro Série BSports70.00×
06Cruzeiro Esporte ClubeSports54.09×
07Caixa Econômica FederalBusiness & Career53.71×
08SpiritismHealth49.91×
09CR Vasco da GamaSports38.89×
10Grêmio Foot-Ball Porto AlegrenseSports38.62×
11Sport Club Corinthians PaulistaSports32.22×
12Fluminense FCSports28.19×
13São Paulo FCSports20.61×
14Copa LibertadoresSports20.00×
15Akame ga Kill!Literature20.00×
16Allison JanneyMovies & TV18.49×
17Web serverTechnology & Electronics18.42×
18Kiernan ShipkaMovies & TV13.96×
19Google DriveTechnology & Electronics4.45×
20FIFA World CupSports4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brasília audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brasília audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE10.84×
PatriotismCONSERVATISM2.47×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brasília audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
CreativityOPEN0.85×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brasília have in United States?

Brasília has an estimated audience of 1,364,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brasília fans?

54.1% of Brasília fans are female, 45.9% are male, with an average age of 43.5 years.

03

Which brands do Brasília fans like most?

Brasília fans show strongest brand affinity for uol (170.33×), Web server (18.42×), and Spiritism (49.91×) over the country average.

04

Where do Brasília fans live in United States?

Brasília fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brasília fans also like?

Beyond Brasília itself, the audience over-indexes on Web server (18.42×), Spiritism (49.91×), Rede Globo (77×), and Gusttavo Lima (110.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Brasília audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brasília. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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