Brasília Audience in United States

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Brasília has an estimated audience of 1,364,870 people in United States. 54.1% are female, 45.9% are male, average age 43.5. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Nurse educator, Curcuma, Historic site, South Yorkshire.

The average Brasília fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Nurse educator, Curcuma, with strongest over-indexing on Nationality (78.57× the country average). Demographically, the Brasília audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Brasília fans

Demographic split for Brasília audience in United States
MetricValue
Female54.1%
Male45.9%
Average age43.5
Estimated audience size1,364,870

Audience persona

The typical Brasília fan in United States is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Brasília in United States
RegionReachAffinity
California200,4721.34×
Florida142,1601.54×
Texas133,0621.13×
New York109,8111.44×
Virginia51,3861.55×
Georgia50,2741.2×
Massachusetts49,8231.85×
Illinois48,9211.08×
New Jersey45,5171.31×
North Carolina42,4461.03×
Pennsylvania41,6590.91×
Washington36,2861.33×
Ohio34,9610.83×
Michigan31,4290.88×
Maryland29,1231.24×
Arizona23,9830.86×
Colorado23,8701.11×
Tennessee23,6940.87×
Indiana21,3800.86×
Minnesota20,1991.03×
South Carolina20,1640.98×
Wisconsin19,2520.94×
Missouri18,6540.85×
Oregon16,4651.05×
Connecticut15,7871.15×
Louisiana14,1450.8×
Utah14,0761.15×
Oklahoma13,8220.91×
Alabama13,7940.72×
Kentucky12,3070.72×
Nevada11,6750.88×
Kansas10,0130.93×
Washington, District of Columbia9,4382.3×
Mississippi9,0910.81×
Iowa8,5920.76×
Arkansas8,5250.76×
Idaho5,9680.87×
Nebraska5,2140.76×
Maine4,4760.92×
New Hampshire4,2940.8×
Hawaii4,2300.72×
New Mexico4,1830.61×
Rhode Island4,1470.95×
West Virginia3,7530.59×
Montana2,9020.77×
Delaware2,5250.67×
Alaska2,4960.86×
Vermont2,2840.95×
South Dakota2,1480.68×
North Dakota2,0920.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brasília audience
BrandAffinityCategory
Nationality78.57×Politics & Society
Nurse educator181.03×Kids & Family
Curcuma187.39×Food & Beverages
Historic site35.22×Arts & Culture
South Yorkshire96.43×Travel & Leisure
Buying and Selling Real Estate43.37×Home & Garden
Jawaharlal Nehru University116.33×Business & Career
Governor of Michigan15.26×Politics & Society
Goop9.72×Internet & Social Media
Fairy godmother12.68×Literature
Wok10.65×Food & Beverages
Natural rubber3.3×Cars & Mobility
Staycation5.11×Home & Garden
headspace14.38×Health
Hibachi11.63×Food & Beverages
Google Home8.86×Technology & Electronics
Vocal harmony5.98×Music & Radio
Cherish (group)14.3×Music & Radio
Grinch5.16×Movies & TV
Hipster11.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brasília audience
TraitClusterScore
MindfulnessBALANCE12.45
LGBTQ+ IdentityOPEN2.51
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.58
Pet OwnershipJOY1.5
SpiritualityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for Brasília
CountryShare
Brazil76.0%
United States5.4%
Portugal2.7%

See Brasília audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Brasília have in United States?

Brasília has an estimated audience of 1,364,870 people in United States, concentrated in California and Florida.

What is the gender split and age of Brasília fans?

54.1% of Brasília fans are female, 45.9% are male, with an average age of 43.5 years.

Which brands do Brasília fans like most?

Brasília fans show strongest brand affinity for Nationality (78.57×), Nurse educator (181.03×), and Curcuma (187.39×) over the country average.

Where do Brasília fans live in United States?

Brasília fans in United States are most concentrated in California (reach 200,472), Florida (reach 142,160), and Texas (reach 133,062). These three regions account for the largest share of the active audience.

What other brands do Brasília fans also like?

Beyond Brasília itself, the audience over-indexes on Nurse educator (181.03×), Curcuma (187.39×), Historic site (35.22×), and South Yorkshire (96.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brasília. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.