Homs Audience in United States
Homs has an estimated audience of 1,802,405 people in United States. 16.1% are female, 83.9% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Home Delivery, Six-Guns, Electrolyte, Historic site, University of the French West Indies and Guiana.
The average Homs fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home Delivery, Six-Guns, Electrolyte, with strongest over-indexing on Home Delivery (20.49× the country average). Demographically, the Homs audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Homs fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 42.6 |
| Estimated audience size | 1,802,405 |
Audience persona
The typical Homs fan in United States is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Home Delivery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 266,854 | 1.35× |
| New York | 159,367 | 1.58× |
| Texas | 152,419 | 0.98× |
| Florida | 114,520 | 0.94× |
| Illinois | 74,786 | 1.25× |
| Pennsylvania | 70,717 | 1.17× |
| New Jersey | 62,539 | 1.36× |
| Virginia | 61,982 | 1.41× |
| Michigan | 54,991 | 1.17× |
| Massachusetts | 54,278 | 1.53× |
| Ohio | 52,490 | 0.95× |
| Washington | 47,216 | 1.31× |
| North Carolina | 46,304 | 0.85× |
| Georgia | 45,805 | 0.82× |
| Maryland | 39,791 | 1.28× |
| Tennessee | 34,877 | 0.96× |
| Minnesota | 33,612 | 1.3× |
| Colorado | 27,377 | 0.96× |
| Indiana | 25,776 | 0.78× |
| Missouri | 24,310 | 0.84× |
| Arizona | 23,597 | 0.64× |
| Wisconsin | 23,513 | 0.87× |
| Oregon | 22,727 | 1.1× |
| Connecticut | 22,123 | 1.22× |
| South Carolina | 19,945 | 0.74× |
| Washington, District of Columbia | 17,584 | 3.25× |
| Kentucky | 17,247 | 0.76× |
| Louisiana | 16,046 | 0.69× |
| Nevada | 15,425 | 0.88× |
| Oklahoma | 14,296 | 0.71× |
| Utah | 13,417 | 0.83× |
| Alabama | 11,861 | 0.47× |
| Kansas | 11,738 | 0.83× |
| Iowa | 11,015 | 0.74× |
| Arkansas | 10,374 | 0.7× |
| Nebraska | 8,014 | 0.89× |
| Mississippi | 7,785 | 0.52× |
| New Hampshire | 7,582 | 1.07× |
| Maine | 7,201 | 1.12× |
| Idaho | 6,879 | 0.76× |
| New Mexico | 6,565 | 0.73× |
| Hawaii | 6,443 | 0.83× |
| Rhode Island | 6,392 | 1.11× |
| West Virginia | 5,551 | 0.66× |
| Vermont | 4,687 | 1.48× |
| Delaware | 4,163 | 0.84× |
| Montana | 3,812 | 0.76× |
| North Dakota | 2,931 | 0.79× |
| Wyoming | 2,836 | 1.06× |
| Alaska | 2,332 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 20.49× | Food & Beverages |
| Six-Guns | 139.49× | Games |
| Electrolyte | 7.63× | Health |
| Historic site | 6.26× | Arts & Culture |
| University of the French West Indies and Guiana | 127.7× | Business & Career |
| Jeep Wagoneer | 7.37× | Cars & Mobility |
| Kodansha | 28.05× | Literature |
| Vocal harmony | 5.19× | Music & Radio |
| Nebraska Cornhuskers football | 3.76× | Sports |
| Carnival of Souls | 20× | Movies & TV |
| Celtic mythology | 8.66× | Arts & Culture |
| Kona Grill | 9.01× | Food & Beverages |
| Natural rubber | 1.64× | Cars & Mobility |
| Bank account | 1.81× | Business & Career |
| GILT | 8.36× | Shopping |
| JDSU | 2.12× | Business & Career |
| Grinch | 2.58× | Movies & TV |
| Solitaire Journey | 20× | Games |
| Horeca | 9.29× | Travel & Leisure |
| Home staging | 3.11× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.47 |
| Design Affinity | PREMIUM | 1.52 |
| Price Sensitivity | PREMIUM | 1.48 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.18 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.5% |
| United States | 21.3% |
| Saudi Arabia | 7.0% |
See Homs audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Homs have in United States?
Homs has an estimated audience of 1,802,405 people in United States, concentrated in California and New York.
What is the gender split and age of Homs fans?
16.1% of Homs fans are female, 83.9% are male, with an average age of 42.6 years.
Which brands do Homs fans like most?
Homs fans show strongest brand affinity for Home Delivery (20.49×), Six-Guns (139.49×), and Electrolyte (7.63×) over the country average.
Where do Homs fans live in United States?
Homs fans in United States are most concentrated in California (reach 266,854), New York (reach 159,367), and Texas (reach 152,419). These three regions account for the largest share of the active audience.
What other brands do Homs fans also like?
Beyond Homs itself, the audience over-indexes on Six-Guns (139.49×), Electrolyte (7.63×), Historic site (6.26×), and University of the French West Indies and Guiana (127.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Homs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.