The Ugly Truth Audience in United States

The Ugly Truth logo

The Ugly Truth has an estimated audience of 613,711 people in United States. 69.6% are female, 30.4% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Zacky Vengeance, Home Bargains, Hooked on Phonics, Horeca, Brown County, Wisconsin.

The average The Ugly Truth fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zacky Vengeance, Home Bargains, Hooked on Phonics, with strongest over-indexing on Zacky Vengeance (284.4× the country average). Demographically, the The Ugly Truth audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Ugly Truth fans

Demographic split for The Ugly Truth audience in United States
MetricValue
Female69.6%
Male30.4%
Average age42.0
Estimated audience size613,711

Audience persona

The typical The Ugly Truth fan in United States is more female, around 42.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zacky Vengeance.

Top regions in United States

Top regions ranked by reach for The Ugly Truth in United States
RegionReachAffinity
California70,7221.05×
Texas57,4111.09×
Florida41,7591.01×
New York29,7590.87×
Illinois20,2310.99×
Ohio18,5800.98×
Pennsylvania18,1880.88×
North Carolina17,4760.95×
Georgia17,3340.92×
Michigan16,7521.04×
Arizona13,3841.07×
Tennessee13,1641.07×
New Jersey12,9620.83×
Virginia12,9540.87×
Washington12,0460.98×
Indiana11,7671.05×
Missouri11,2251.13×
Massachusetts10,3430.86×
Wisconsin9,9991.08×
Colorado9,5100.98×
South Carolina8,8450.96×
Minnesota8,8401.01×
Alabama8,3700.98×
Kentucky8,1221.06×
Oklahoma8,0871.19×
Oregon7,9001.12×
Maryland7,6580.73×
Utah7,3321.33×
Louisiana7,2830.92×
Nevada5,9591×
Iowa5,8701.16×
Kansas5,7051.18×
Arkansas5,7031.13×
Connecticut5,4750.89×
Mississippi4,9200.97×
Idaho4,5201.47×
Nebraska3,5861.17×
New Mexico3,3771.1×
West Virginia2,7120.95×
Hawaii2,2930.87×
New Hampshire2,1970.91×
Montana2,0851.22×
Maine2,0310.92×
Rhode Island1,6110.82×
South Dakota1,4971.06×
North Dakota1,3081.04×
Washington, District of Columbia1,2500.68×
Delaware1,2270.72×
Alaska1,1000.84×
Wyoming1,0191.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Ugly Truth audience
BrandAffinityCategory
Zacky Vengeance284.4×Music & Radio
Home Bargains106.62×Shopping
Hooked on Phonics95.54×Kids & Family
Horeca79.55×Travel & Leisure
Brown County, Wisconsin47.9×Travel & Leisure
Johns Hopkins School of Nursing47.79×Business & Career
Sussex County, New Jersey15.61×Travel & Leisure
Nationality2.63×Politics & Society
Zagreb23.28×Travel & Leisure
Knauf Insulation33.3×Business & Career
Grace Slick10.54×Music & Radio
Mae Hong Son Province17.82×Travel & Leisure
Jingoism2.19×Politics & Society
Non-celiac gluten sensitivity10.39×Health
Hawes39.87×Travel & Leisure
Bank account2.03×Business & Career
Keck School of Medicine of USC14.9×Business & Career
Hammock camping5.51×Travel & Leisure
College of the Holy Cross10.88×Business & Career
Guédelon Castle30.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Ugly Truth audience
TraitClusterScore
Early Adopter MentalityPOWER1.51
TravellingTHRILL1.43
Career OrientationPOWER1.42
PatriotismCONSERVATISM1.4
DIY MentalityTHRILL1.36
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for The Ugly Truth
CountryShare
United States31.2%
United Kingdom5.1%
India4.4%

See The Ugly Truth audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Ugly Truth have in United States?

The Ugly Truth has an estimated audience of 613,711 people in United States, concentrated in California and Texas.

What is the gender split and age of The Ugly Truth fans?

69.6% of The Ugly Truth fans are female, 30.4% are male, with an average age of 42.0 years.

Which brands do The Ugly Truth fans like most?

The Ugly Truth fans show strongest brand affinity for Zacky Vengeance (284.4×), Home Bargains (106.62×), and Hooked on Phonics (95.54×) over the country average.

Where do The Ugly Truth fans live in United States?

The Ugly Truth fans in United States are most concentrated in California (reach 70,722), Texas (reach 57,411), and Florida (reach 41,759). These three regions account for the largest share of the active audience.

What other brands do The Ugly Truth fans also like?

Beyond The Ugly Truth itself, the audience over-indexes on Home Bargains (106.62×), Hooked on Phonics (95.54×), Horeca (79.55×), and Brown County, Wisconsin (47.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Ugly Truth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.