A data profile of the people who buy, follow and care about Romance languages in Brazil — modelled from more than twelve digital signal sources. Romance languages has an estimated audience of 4,159,162 people in Brazil.
Romance languages has an estimated audience of 4,159,162 people in Brazil. 57.0% are female, 43.0% are male, average age 43.2. Top brand affinities: Instagram, Country music, Rock music, Pop music, Macau.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.65× the country average).
Demographically, the Romance languages audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Romance languages fan in Brazil is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Romance languages profile in Brazil.
57.0% are female, 43.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.2 |
| Estimated audience size | 4,159,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
The strongest cross-interests of the Romance languages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 6.50× | ||
| 02 | Iberia (airline) | Travel & Leisure | 3.12× | ||
| 03 | Mixed martial arts | Sports | 2.60× | ||
| 04 | Spanish language | Politics & Society | 2.36× | ||
| 05 | Brad Pitt | Movies & TV | 2.25× | ||
| 06 | Public transport | Cars & Mobility | 1.95× | ||
| 07 | MSN | News | 1.89× | ||
| 08 | Rock music | Music & Radio | 1.78× | ||
| 09 | Coritiba Foot Ball Club | Sports | 1.78× | ||
| 10 | Pop music | Music & Radio | 1.76× | ||
| 11 | Country music | Music & Radio | 1.74× | ||
| 12 | Michael Jackson | Music & Radio | 1.69× | ||
| 13 | Internet & Social Media | 1.65× | |||
| 14 | Hip hop music | Music & Radio | 1.64× | ||
| 15 | Microsoft | Technology & Electronics | 1.59× | ||
| 16 | Medicine | Business & Career | 1.55× | ||
| 17 | Soul music | Music & Radio | 1.55× | ||
| 18 | Telecommunication | Technology & Electronics | 1.55× | ||
| 19 | Shopping malls | Shopping | 1.52× | ||
| 20 | Jazz music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Individualism | JOY | 1.56× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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