A data profile of the people who buy, follow and care about Romance languages in Spain — modelled from more than twelve digital signal sources. Romance languages has an estimated audience of 2,577,444 people in Spain.
Romance languages has an estimated audience of 2,577,444 people in Spain. 62.9% are female, 37.1% are male, average age 45.8. Top brand affinities: Diane Keaton, Iberia (airline), Susan Sarandon, WhatsApp, Satire.
Top brand affinities include Diane Keaton, Iberia (airline), Susan Sarandon, with strongest over-indexing on Diane Keaton (10.64× the country average).
Demographically, the Romance languages audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Romance languages fan in Spain is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.
The key figures that characterise the Romance languages profile in Spain.
62.9% are female, 37.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.8 |
| Estimated audience size | 2,577,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 33% |
The strongest cross-interests of the Romance languages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Susan Sarandon | Movies & TV | 11.73× | ||
| 02 | Diane Keaton | Movies & TV | 10.64× | ||
| 03 | Satire | Literature | 5.38× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 4.18× | ||
| 05 | Belgium | Travel & Leisure | 3.72× | ||
| 06 | Mango | Shopping | 3.07× | ||
| 07 | Refrigerator | Home & Garden | 3.02× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.93× | ||
| 09 | Volunteering | Politics & Society | 2.91× | ||
| 10 | Internet & Social Media | 2.86× | |||
| 11 | Genetics | Kids & Family | 2.54× | ||
| 12 | Distilled beverage | Food & Beverages | 2.41× | ||
| 13 | Real property | Home & Garden | 2.36× | ||
| 14 | Aldi | Shopping | 2.24× | ||
| 15 | TripAdvisor | Travel & Leisure | 2.22× | ||
| 16 | Badoo | Internet & Social Media | 2.02× | ||
| 17 | Instant messaging | Internet & Social Media | 1.96× | ||
| 18 | Religion | Business & Career | 1.61× | ||
| 19 | El País | News | 1.53× | ||
| 20 | IBEX 35 | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.18× | |
| Individualism | JOY | 1.91× | |
| Community Orientation | OPEN | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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