Rascasse Audience Intelligence

Romance languages Audience in Spain

A data profile of the people who buy, follow and care about Romance languages in Spain — modelled from more than twelve digital signal sources. Romance languages has an estimated audience of 2,577,444 people in Spain.

Romance languages has an estimated audience of 2,577,444 people in Spain. 62.9% are female, 37.1% are male, average age 45.8. Top brand affinities: Diane Keaton, Iberia (airline), Susan Sarandon, WhatsApp, Satire.

Top brand affinities include Diane Keaton, Iberia (airline), Susan Sarandon, with strongest over-indexing on Diane Keaton (10.64× the country average).

Demographically, the Romance languages audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Romance languages fan in Spain is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Romance languages profile in Spain.

Audience size
2.6M
in Spain
Gender
62.9%
37.1% male
Age
45.8
average years
Country rank
#1511
Topic in Spain
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Romance languages fans

62.9% are female, 37.1% are male, average age 45.8.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Romance languages audience in Spain
MetricValue
Female62.9%
Male37.1%
Average age45.8
Estimated audience size2,577,444
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Romance languages audience in Spain
Age bracketShare%
16-195%
20-2913%
30-3921%
40-4927%
50+33%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Romance languages audience comes from Spain.

Worldwide audience distribution share by country for Romance languages
CountryShare
Italy14.9%
Mexico13.9%
Brazil9.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Romance languages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Romance languages audience
#·InterestCategoryAffinity×
01Susan SarandonMovies & TV11.73×
02Diane KeatonMovies & TV10.64×
03SatireLiterature5.38×
04Rayo VallecanoTravel & Leisure4.18×
05BelgiumTravel & Leisure3.72×
06MangoShopping3.07×
07RefrigeratorHome & Garden3.02×
08Iberia (airline)Travel & Leisure2.93×
09VolunteeringPolitics & Society2.91×
10WhatsAppInternet & Social Media2.86×
11GeneticsKids & Family2.54×
12Distilled beverageFood & Beverages2.41×
13Real propertyHome & Garden2.36×
14AldiShopping2.24×
15TripAdvisorTravel & Leisure2.22×
16BadooInternet & Social Media2.02×
17Instant messagingInternet & Social Media1.96×
18ReligionBusiness & Career1.61×
19El PaísNews1.53×
20IBEX 35Business & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Romance languages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Romance languages audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
IndividualismJOY1.91×
Community OrientationOPEN1.65×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Romance languages audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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