Romance languages Audience in Mexico
Romance languages has an estimated audience of 5,891,411 people in Mexico. 49.5% are female, 50.5% are male, average age 33.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (254.77× the country average). Demographically, the Romance languages audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Romance languages fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 33.2 |
| Estimated audience size | 5,891,411 |
Audience persona
The typical Romance languages fan in Mexico is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Romance languages fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 254.77× | Shopping |
| Costa Rica | 477.05× | Travel & Leisure |
| Game consoles | 173.31× | Technology & Electronics |
| Catholic Church | 130.85× | Politics & Society |
| Mobile game | 74.78× | Games |
| Sarcasm | 84.06× | Politics & Society |
| Travel agency | 81.46× | Travel & Leisure |
| Banana | 64.12× | Food & Beverages |
| El País | 66.72× | News |
| Broadcasting of sports events | 85.79× | Movies & TV |
| Valentine's Day | 106.38× | Kids & Family |
| Exfoliation (cosmetology) | 120.72× | Beauty & Wellness |
| Dentistry | 53.73× | Business & Career |
| Daily Horoscope | 553.99× | Internet & Social Media |
| Pilsner | 59.79× | Food & Beverages |
| Freeware | 31.2× | Technology & Electronics |
| Multi-level marketing | 49.39× | Business & Career |
| Sexology | 38.13× | Kids & Family |
| Orange (fruit) | 49.39× | Food & Beverages |
| Breastfeeding | 35.53× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.04 |
| Travelling | THRILL | 21.15 |
| Urban Lifestyle | OPEN | 4.35 |
| Risk Appetite | THRILL | 2.47 |
| Mindfulness | BALANCE | 1.6 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.9% |
| Mexico | 13.9% |
| Brazil | 9.8% |
See Romance languages audiences in other countries
- Romance languages — Germany
- Romance languages — United States
- Romance languages — United Kingdom
- Romance languages — France
- Romance languages — Italy
- Romance languages — Spain
- Romance languages — Brazil
- Romance languages — Japan
- Romance languages — South Korea
- Romance languages — India
- Romance languages — Canada
More Language audiences in Mexico
- Spanish language (10,520,375)
- Portuguese language (5,796,519)
- English language (4,038,126)
- Japanese language (3,194,043)
- Korean language (1,319,436)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.