Romance languages Audience in Mexico

Romance languages logo

Romance languages has an estimated audience of 5,891,411 people in Mexico. 49.5% are female, 50.5% are male, average age 33.2. Top brand affinities: MSN, Catholic Church, Banana, Sarcasm, Pedro Pascal.

Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.66× the country average). Demographically, the Romance languages audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Romance languages fans

Demographic split for Romance languages audience in Mexico
MetricValue
Female49.5%
Male50.5%
Average age33.2
Estimated audience size5,891,411

Audience persona

The typical Romance languages fan in Mexico is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for MSN.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Romance languages audience
BrandAffinityCategory
MSN3.66×News
Catholic Church2.83×Politics & Society
Banana2.76×Food & Beverages
Sarcasm2.75×Politics & Society
Pedro Pascal2.72×Movies & TV
Travel agency2.75×Travel & Leisure
Game consoles2.1×Technology & Electronics
El País2.81×News
Radio1.89×Technology & Electronics
Broadcasting of sports events3.41×Movies & TV
High school3.36×Business & Career
Pilsner4.3×Food & Beverages
Dentistry2.41×Business & Career
Freeware2.27×Technology & Electronics
Wattpad2.41×Internet & Social Media
Multi-level marketing3.49×Business & Career
Bruce Willis2.39×Movies & TV
Sexology2.62×Kids & Family
Papaya2.76×Food & Beverages
Breastfeeding2.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Romance languages audience
TraitClusterScore
SpiritualityBALANCE1.56
TravellingTHRILL1.35
Need for SecurityCONSERVATISM1.26
Urban LifestyleOPEN1.14
Risk AppetiteTHRILL1.12
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Romance languages
CountryShare
Italy14.9%
Mexico13.9%
Brazil9.8%

See Romance languages audiences in other countries

More Language audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.