Captain Morgan Audience in Germany
Captain Morgan has an estimated audience of 305,943 people in Germany. 34.2% are female, 65.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Carpet cleaning, Wild Turkey (bourbon), Rye whiskey, Burgundy wine, Miller Lite.
The average Captain Morgan fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Carpet cleaning, Wild Turkey (bourbon), Rye whiskey, with strongest over-indexing on Carpet cleaning (22.23× the country average). Demographically, the Captain Morgan audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Captain Morgan fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 37.4 |
| Estimated audience size | 305,943 |
Audience persona
The typical Captain Morgan fan in Germany is more male, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Carpet cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,811 | 0.71× |
| Bayern | 39,666 | 0.81× |
| Niedersachsen | 39,050 | 1.31× |
| Baden-Württemberg | 33,542 | 0.8× |
| Hessen | 19,446 | 0.83× |
| Sachsen | 13,826 | 0.92× |
| Schleswig-Holstein | 12,880 | 1.17× |
| Berlin | 12,756 | 0.93× |
| Rheinland-Pfalz | 12,532 | 0.82× |
| Brandenburg | 11,035 | 1.16× |
| Sachsen-Anhalt | 10,572 | 1.33× |
| Thüringen | 8,226 | 1.06× |
| Hamburg | 8,116 | 1.17× |
| Mecklenburg-Vorpommern | 7,706 | 1.32× |
| Saarland | 2,869 | 0.76× |
| Bremen | 2,290 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carpet cleaning | 22.23× | Home & Garden |
| Wild Turkey (bourbon) | 54.76× | Food & Beverages |
| Rye whiskey | 34.56× | Food & Beverages |
| Burgundy wine | 46.38× | Food & Beverages |
| Miller Lite | 45.85× | Food & Beverages |
| Tito's Vodka | 64.94× | Food & Beverages |
| Rum | 7.43× | Food & Beverages |
| Borussia Dortmund | 1.62× | Sports |
| Friends | 2.98× | Movies & TV |
| American Craft Beer Week | 143.33× | Food & Beverages |
| Homemaking | 7.83× | Home & Garden |
| Peacemaker | 3.23× | Movies & TV |
| Wirtz | 3.06× | Music & Radio |
| Hors d'oeuvre | 12.55× | Food & Beverages |
| Cachaça | 38.6× | Food & Beverages |
| Sportschau | 2.02× | Sports |
| lime | 12.23× | Cars & Mobility |
| Missouri | 20× | Travel & Leisure |
| SV Werder Bremen | 1.78× | Sports |
| Lieferando.de | 1.77× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.4 |
| Patriotism | CONSERVATISM | 1.5 |
| Pet Ownership | JOY | 1.21 |
| Extroversion | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.15 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 9.1% |
| Germany | 6.7% |
See Captain Morgan audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Captain Morgan have in Germany?
Captain Morgan has an estimated audience of 305,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Captain Morgan fans?
34.2% of Captain Morgan fans are female, 65.8% are male, with an average age of 37.4 years.
Which brands do Captain Morgan fans like most?
Captain Morgan fans show strongest brand affinity for Carpet cleaning (22.23×), Wild Turkey (bourbon) (54.76×), and Rye whiskey (34.56×) over the country average.
Where do Captain Morgan fans live in Germany?
Captain Morgan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,811), Bayern (reach 39,666), and Niedersachsen (reach 39,050). These three regions account for the largest share of the active audience.
What other brands do Captain Morgan fans also like?
Beyond Captain Morgan itself, the audience over-indexes on Wild Turkey (bourbon) (54.76×), Rye whiskey (34.56×), Burgundy wine (46.38×), and Miller Lite (45.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Captain Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.