Salitos Audience in Germany
Salitos has an estimated audience of 441,133 people in Germany. 52.1% are female, 47.9% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Birthday Gifts, Haberler, Stradivarius, Progressive rock.
The average Salitos fan in Germany is 37.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Birthday Gifts, Haberler, with strongest over-indexing on Unique Gifts (4.17× the country average). Demographically, the Salitos audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Salitos fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 37.7 |
| Estimated audience size | 441,133 |
Audience persona
The typical Salitos fan in Germany is balanced, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,384 | 1.86× |
| Bayern | 103,258 | 1.46× |
| Baden-Württemberg | 49,296 | 0.82× |
| Niedersachsen | 48,181 | 1.12× |
| Hessen | 28,550 | 0.85× |
| Rheinland-Pfalz | 21,158 | 0.96× |
| Sachsen | 18,869 | 0.87× |
| Berlin | 14,321 | 0.73× |
| Brandenburg | 13,570 | 0.99× |
| Schleswig-Holstein | 11,943 | 0.75× |
| Thüringen | 11,836 | 1.05× |
| Sachsen-Anhalt | 11,090 | 0.97× |
| Hamburg | 9,922 | 1× |
| Mecklenburg-Vorpommern | 7,216 | 0.86× |
| Saarland | 6,039 | 1.11× |
| Bremen | 2,268 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 4.17× | Shopping |
| Birthday Gifts | 4.72× | Kids & Family |
| Haberler | 2.82× | News |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.87× | Music & Radio |
| Urban horticulture | 1.5× | Home & Garden |
| Keeper (password manager) | 3.58× | Technology & Electronics |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Home Delivery | 2.03× | Food & Beverages |
| Snow White (Fables) | 1.6× | Literature |
| KLIX (AM) | 1.61× | Music & Radio |
| Irkutsk | 7.69× | Travel & Leisure |
| Video izle | 1.91× | |
| Corfu (regional unit) | 1.62× | Travel & Leisure |
| Theocracy | 4.21× | Music & Radio |
| Volvo V60 | 1.89× | Cars & Mobility |
| Chalkidiki | 1.54× | Travel & Leisure |
| Pantsuit | 2.4× | Fashion & Accessoires |
| Kyung Hee University | 5× | Business & Career |
| Graham Coxon | 7.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Sports Activity | POWER | 1.16 |
| DIY Mentality | THRILL | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.0% |
| Brazil | 13.8% |
| Spain | 13.7% |
See Salitos audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Salitos have in Germany?
Salitos has an estimated audience of 441,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salitos fans?
52.1% of Salitos fans are female, 47.9% are male, with an average age of 37.7 years.
Which brands do Salitos fans like most?
Salitos fans show strongest brand affinity for Unique Gifts (4.17×), Birthday Gifts (4.72×), and Haberler (2.82×) over the country average.
Where do Salitos fans live in Germany?
Salitos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,384), Bayern (reach 103,258), and Baden-Württemberg (reach 49,296). These three regions account for the largest share of the active audience.
What other brands do Salitos fans also like?
Beyond Salitos itself, the audience over-indexes on Birthday Gifts (4.72×), Haberler (2.82×), Stradivarius (1.97×), and Progressive rock (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salitos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.