Top 50 Spirits in Italy

This curated ranking covers the 50 largest spirits in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 166 spirits tracked in Italy, the 50 ranked here account for the largest measured audience reach. Belvedere (vodka), Aperol and Campari lead the list with a combined estimated audience of 2,870,854 people. Across all 50 entries the average audience size is 241,989, and the largest, Belvedere (vodka), reaches around 1,319,605 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Belvedere (vodka)	1,319,605	15.3%	Spirits	Food & Beverages
2	Aperol	789,177	8.3%	Spirits	Food & Beverages
3	Campari	762,072	12.5%	Spirits	Food & Beverages
4	Martini (vermouth)	709,463	7.5%	Spirits	Food & Beverages
5	Aperol Spritz	570,330	6.4%	Spirits	Food & Beverages
6	Tanqueray	556,270	8.1%	Spirits	Food & Beverages
7	Johnnie Walker	515,147	3.6%	Spirits	Food & Beverages
8	Hendrick's Gin	444,151	6.8%	Spirits	Food & Beverages
9	Finlandia (vodka)	427,120	15.1%	Spirits	Food & Beverages
10	Bombay Sapphire	358,250	5.4%	Spirits	Food & Beverages
11	Absolut Vodka	341,643	3.4%	Spirits	Food & Beverages
12	Bacardi	333,398	3.5%	Spirits	Food & Beverages
13	Ca' del Bosco	311,263	89.0%	Spirits	Food & Beverages
14	Grey Goose (vodka)	291,667	4.2%	Spirits	Food & Beverages
15	Hennessy	275,161	2.4%	Spirits	Food & Beverages
16	Ballantine's	265,149	3.4%	Spirits	Food & Beverages
17	Amaro Montenegro	246,890	54.6%	Spirits	Food & Beverages
18	Jim Beam	227,760	3.4%	Spirits	Food & Beverages
19	Jägermeister	220,321	6.6%	Spirits	Food & Beverages
20	Smirnoff	190,986	2.0%	Spirits	Food & Beverages
21	Pernod Ricard	183,533	3.7%	Spirits	Food & Beverages
22	Maker's Mark	164,451	3.6%	Spirits	Food & Beverages
23	Fernet-Branca	157,641	8.1%	Spirits	Food & Beverages
24	Ramazzotti (liqueur)	154,294	12.8%	Spirits	Food & Beverages
25	Glenfiddich	150,784	2.0%	Spirits	Food & Beverages
26	Havana Club	148,753	6.5%	Spirits	Food & Beverages
27	Laphroaig distillery	136,190	4.4%	Spirits	Food & Beverages
28	Gordon's Gin	130,080	3.7%	Spirits	Food & Beverages
29	Beefeater Gin	128,623	3.3%	Spirits	Food & Beverages
30	Woodford Reserve	127,963	3.2%	Spirits	Food & Beverages
31	Captain Morgan	112,498	2.5%	Spirits	Food & Beverages
32	Cointreau	107,369	2.5%	Spirits	Food & Beverages
33	Kraken Rum	105,878	2.7%	Spirits	Food & Beverages
34	Chartreuse (liqueur)	93,452	3.0%	Spirits	Food & Beverages
35	Talisker distillery	90,492	5.1%	Spirits	Food & Beverages
36	Zacapa	85,703	13.3%	Spirits	Food & Beverages
37	St. Germain (liqueur)	75,457	2.8%	Spirits	Food & Beverages
38	Don Julio	74,257	1.1%	Spirits	Food & Beverages
39	Fever-Tree	73,230	8.5%	Spirits	Food & Beverages
40	SKYY vodka	72,802	2.4%	Spirits	Food & Beverages
41	Bacardi Breezer	67,072	10.9%	Spirits	Food & Beverages
42	Malibu Rum	66,647	1.7%	Spirits	Food & Beverages
43	Jose Cuervo	64,378	1.8%	Spirits	Food & Beverages
44	Cinzano	61,083	8.0%	Spirits	Food & Beverages
45	Lagavulin distillery	60,542	4.6%	Spirits	Food & Beverages
46	Martini & Rossi	57,027	22.0%	Spirits	Food & Beverages
47	Cîroc	53,948	1.6%	Spirits	Food & Beverages
48	Tito's Vodka	53,418	1.9%	Spirits	Food & Beverages
49	Ardbeg distillery	43,758	3.7%	Spirits	Food & Beverages
50	Bols (brand)	42,318	0.3%	Spirits	Food & Beverages