Top 11 Chewing gums in Italy
This curated ranking covers the 11 largest chewing gums in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Extra (gum), skittles and Mentos lead the list with a combined estimated audience of 165,562 people. Across all 11 entries the average audience size is 21,476, and the largest, Extra (gum), reaches around 75,362 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each chewing gum, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Extra (gum) |
75,362 | 1.1% | Chewing gum | Food & Beverages |
| 2 |  skittles |
57,601 | 2.1% | Chewing gum | Food & Beverages |
| 3 |  Mentos |
32,599 | 1.5% | Chewing gum | Food & Beverages |
| 4 |  Trident (gum) |
27,517 | 1.0% | Chewing gum | Food & Beverages |
| 5 |  Jelly Belly |
26,485 | 1.8% | Chewing gum | Food & Beverages |
| 6 |  Hubba Bubba |
10,200 | 1.4% | Chewing gum | Food & Beverages |
| 7 |  Wrigley Company |
4,166 | 0.5% | Chewing gum | Food & Beverages |
| 8 |  5 Gum |
2,269 | 0.8% | Chewing gum | Food & Beverages |
| 9 |  Stride (gum) |
18 | 0.0% | Chewing gum | Food & Beverages |
| 10 |  Wrigley's Spearmint |
11 | 0.0% | Chewing gum | Food & Beverages |
| 11 |  Wrigley's Extra |
10 | 0.0% | Chewing gum | Food & Beverages |
Frequently asked questions
How is this Top 11 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each chewing gum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest chewing gum in Italy?
Extra (gum) currently leads with an estimated audience of 75,362 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.