Top 50 Alcohols in Italy
This curated ranking covers the 50 largest alcohols in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 177 alcohols tracked in Italy, the 50 ranked here account for the largest measured audience reach. Beer, Gin and Rum lead the list with a combined estimated audience of 26,470,744 people. Across all 50 entries the average audience size is 1,505,721, and the largest, Beer, reaches around 17,566,962 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beer |
17,566,962 | 5.5% | Alcohol | Food & Beverages |
| 2 |  Gin |
4,901,688 | 8.9% | Alcohol | Food & Beverages |
| 3 |  Rum |
4,002,094 | 6.3% | Alcohol | Food & Beverages |
| 4 |  Whisky |
3,945,969 | 3.4% | Alcohol | Food & Beverages |
| 5 |  Draught beer |
3,676,167 | 8.4% | Alcohol | Food & Beverages |
| 6 |  Liqueur |
3,099,587 | 6.6% | Alcohol | Food & Beverages |
| 7 |  Vodka |
2,899,988 | 4.5% | Alcohol | Food & Beverages |
| 8 |  Vermouth |
2,417,774 | 27.4% | Alcohol | Food & Beverages |
| 9 |  Spritz (alcoholic beverage) |
1,738,472 | 34.5% | Alcohol | Food & Beverages |
| 10 |  Rakı |
1,716,677 | 40.9% | Alcohol | Food & Beverages |
| 11 |  Tequila |
1,705,839 | 2.9% | Alcohol | Food & Beverages |
| 12 |  Scotch whisky |
1,620,386 | 2.5% | Alcohol | Food & Beverages |
| 13 |  Lager |
1,557,339 | 5.4% | Alcohol | Food & Beverages |
| 14 |  Microbrewery |
1,445,358 | 2.9% | Alcohol | Food & Beverages |
| 15 |  Shrub |
1,277,402 | 5.0% | Alcohol | Food & Beverages |
| 16 |  Bourbon whiskey |
1,227,659 | 2.6% | Alcohol | Food & Beverages |
| 17 |  Cider |
1,204,813 | 3.8% | Alcohol | Food & Beverages |
| 18 |  Cask ale |
1,148,255 | 8.2% | Alcohol | Food & Beverages |
| 19 |  Ale |
1,068,429 | 5.3% | Alcohol | Food & Beverages |
| 20 |  Irish whiskey |
1,017,146 | 2.9% | Alcohol | Food & Beverages |
| 21 |  Sidecar |
1,010,685 | 27.4% | Alcohol | Food & Beverages |
| 22 |  Tennessee whiskey |
954,356 | 3.9% | Alcohol | Food & Beverages |
| 23 |  Single malt whisky |
927,500 | 2.9% | Alcohol | Food & Beverages |
| 24 |  Grappa |
909,101 | 43.3% | Alcohol | Food & Beverages |
| 25 |  Gin and tonic |
851,630 | 7.7% | Alcohol | Food & Beverages |
| 26 |  Martini (cocktail) |
824,245 | 14.0% | Alcohol | Food & Beverages |
| 27 |  Bitters |
792,390 | 16.2% | Alcohol | Food & Beverages |
| 28 |  Pale lager |
755,665 | 3.2% | Alcohol | Food & Beverages |
| 29 |  Blended whiskey |
709,665 | 2.7% | Alcohol | Food & Beverages |
| 30 |  Sake |
646,834 | 2.5% | Alcohol | Food & Beverages |
| 31 |  Limoncello |
639,181 | 20.1% | Alcohol | Food & Beverages |
| 32 |  Mojito |
548,482 | 5.9% | Alcohol | Food & Beverages |
| 33 |  Zucca (aperitif) |
530,724 | 38.5% | Alcohol | Food & Beverages |
| 34 |  Cognac |
439,231 | 3.5% | Alcohol | Food & Beverages |
| 35 |  B-52 (cocktail) |
430,060 | 33.5% | Alcohol | Food & Beverages |
| 36 |  Brandy |
429,587 | 3.7% | Alcohol | Food & Beverages |
| 37 |  Sherry |
405,746 | 6.2% | Alcohol | Food & Beverages |
| 38 |  Mimosa (cocktail) |
386,340 | 6.0% | Alcohol | Food & Beverages |
| 39 |  Wheat beer |
380,565 | 6.5% | Alcohol | Food & Beverages |
| 40 |  Blue Lagoon (cocktail) |
379,714 | 4.6% | Alcohol | Food & Beverages |
| 41 |  Malt whisky |
360,668 | 1.9% | Alcohol | Food & Beverages |
| 42 |  Small batch whiskey |
359,293 | 2.5% | Alcohol | Food & Beverages |
| 43 |  Pilsner |
343,134 | 3.7% | Alcohol | Food & Beverages |
| 44 |  Fernet |
312,087 | 17.3% | Alcohol | Food & Beverages |
| 45 |  Pale ale |
311,790 | 6.6% | Alcohol | Food & Beverages |
| 46 |  Straight whiskey |
294,579 | 4.0% | Alcohol | Food & Beverages |
| 47 |  American whiskey |
292,391 | 2.6% | Alcohol | Food & Beverages |
| 48 |  Hurricane (cocktail) |
288,260 | 27.9% | Alcohol | Food & Beverages |
| 49 |  Caipiroska |
285,524 | 59.2% | Alcohol | Food & Beverages |
| 50 |  Craft Beer |
248,620 | 4.8% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in Italy?
Beer currently leads with an estimated audience of 17,566,962 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.