How to read this list
Rank
Position in the Top 27, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Air Up |
3.4M | 20.8% | 42.9 | 50.0% | Energy drink |
| 2 |  Red Bull |
1.4M | 4.6% | 35.3 | 28.9% | Energy drink |
| 3 |  Monster Energy |
352k | 3.2% | 35.6 | 28.1% | Energy drink |
| 4 |  Burn (energy drink) |
133k | 3.7% | 33.3 | 52.3% | Energy drink |
| 5 |  level up |
57k | 3.0% | 29.7 | 42.5% | Energy drink |
| 6 |  Kong Strong |
11k | 4.6% | 41.8 | 62.0% | Energy drink |
| 7 |  Lucozade |
11k | 0.9% | 37.8 | 50.7% | Energy drink |
| 8 |  5-hour Energy |
7.6k | 1.0% | 28.4 | 42.5% | Energy drink |
| 9 |  Tiger Energy Drink |
6.5k | 7.1% | 27.0 | 54.7% | Energy drink |
| 10 |  TNT Energy Drink |
4.7k | 9.7% | 28.6 | 52.8% | Energy drink |
| 11 |  XL Energy Drink |
2.4k | 4.8% | 30.3 | 36.0% | Energy drink |
| 12 |  Red Bull Cola |
2.4k | 3.2% | — | — | Energy drink |
| 13 |  Carabao Dang |
2.1k | 2.6% | 31.7 | 72.2% | Energy drink |
| 14 |  Gönrgy |
926 | 9.5% | 32.3 | 31.8% | Energy drink |
| 15 |  Rockstar (drink) |
478 | 0.0% | 37.6 | 48.6% | Energy drink |
| 16 |  V Energy Drink |
261 | 1.9% | — | — | Energy drink |
| 17 |  28 BLACK |
179 | 0.3% | 27.8 | 31.9% | Energy drink |
| 18 |  Lucozade Energy |
161 | 0.1% | 40.4 | 47.7% | Energy drink |
| 19 |  Hype Energy |
114 | 0.8% | 31.1 | 78.4% | Energy drink |
| 20 |  V Energy Drink Australia |
54 | 11.0% | 28.0 | 31.4% | Energy drink |
| 21 |  NOS Energy Drink |
34 | 0.0% | — | — | Energy drink |
| 22 |  M-150 (energy drink) |
31 | 0.0% | 32.2 | 56.2% | Energy drink |
| 23 |  Fusion Energy Drink |
19 | 0.0% | 26.8 | 44.4% | Energy drink |
| 24 |  Battery Energy Drink |
15 | 0.0% | 37.7 | 46.0% | Energy drink |
| 25 |  Hype Energy Drinks |
15 | 0.0% | 33.5 | 56.2% | Energy drink |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 27 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each energy drink by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest energy drink in Italy?
Air Up currently leads with an estimated audience of 3.4M people in Italy.