Top 27 Energy drinks in Italy
This curated ranking covers the 27 largest energy drinks in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Air Up, Red Bull and Monster Energy lead the list with a combined estimated audience of 5,330,258 people. Across all 27 entries the average audience size is 206,832, and the largest, Air Up, reaches around 3,539,893 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each energy drink, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Air Up |
3,539,893 | 20.9% | Energy drink | Food & Beverages |
| 2 |  Red Bull |
1,438,249 | 4.8% | Energy drink | Food & Beverages |
| 3 |  Monster Energy |
352,116 | 3.3% | Energy drink | Food & Beverages |
| 4 |  Burn (energy drink) |
134,178 | 3.9% | Energy drink | Food & Beverages |
| 5 |  level up |
57,358 | 3.0% | Energy drink | Food & Beverages |
| 6 |  M-150 (energy drink) |
13,746 | 3.7% | Energy drink | Food & Beverages |
| 7 |  Lucozade |
11,436 | 1.0% | Energy drink | Food & Beverages |
| 8 |  Kong Strong |
10,931 | 4.5% | Energy drink | Food & Beverages |
| 9 |  5-hour Energy |
7,636 | 1.1% | Energy drink | Food & Beverages |
| 10 |  Tiger Energy Drink |
6,500 | 6.0% | Energy drink | Food & Beverages |
| 11 |  TNT Energy Drink |
4,626 | 9.5% | Energy drink | Food & Beverages |
| 12 |  Red Bull Cola |
2,394 | 3.2% | Energy drink | Food & Beverages |
| 13 |  Carabao Dang |
2,206 | 2.6% | Energy drink | Food & Beverages |
| 14 |  Gönrgy |
1,714 | 0.2% | Energy drink | Food & Beverages |
| 15 |  Rockstar (drink) |
477 | 0.0% | Energy drink | Food & Beverages |
| 16 |  Hype Energy |
361 | 0.7% | Energy drink | Food & Beverages |
| 17 |  V Energy Drink |
261 | 1.9% | Energy drink | Food & Beverages |
| 18 |  28 BLACK |
187 | 0.3% | Energy drink | Food & Beverages |
| 19 |  Lucozade Energy |
80 | 0.1% | Energy drink | Food & Beverages |
| 20 |  NOS Energy Drink |
34 | 0.0% | Energy drink | Food & Beverages |
| 21 |  V Energy Drink Australia |
31 | 7.3% | Energy drink | Food & Beverages |
| 22 |  Fusion Energy Drink |
19 | 0.0% | Energy drink | Food & Beverages |
| 23 |  Battery Energy Drink |
15 | 0.0% | Energy drink | Food & Beverages |
| 24 |  Hype Energy Drinks |
15 | 0.0% | Energy drink | Food & Beverages |
| 25 |  Booster C Energy Shot |
9 | 3.8% | Energy drink | Food & Beverages |
| 26 |  Mother (energy drink) |
6 | 0.0% | Energy drink | Food & Beverages |
| 27 |  XL Energy Drink |
5 | 0.0% | Energy drink | Food & Beverages |
Frequently asked questions
How is this Top 27 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each energy drink by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest energy drink in Italy?
Air Up currently leads with an estimated audience of 3,539,893 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.