Top 50 Chocolate & cookies in Italy
This curated ranking covers the 50 largest chocolate & cookies in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 55 chocolate & cookies tracked in Italy, the 50 ranked here account for the largest measured audience reach. Kinder, Ferrero Rocher and Dove (chocolate) lead the list with a combined estimated audience of 2,186,862 people. Across all 50 entries the average audience size is 141,648, and the largest, Kinder, reaches around 898,512 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each chocolate & cookies, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Kinder |
898,512 | 11.9% | Chocolate & cookies | Food & Beverages |
| 2 |  Ferrero Rocher |
663,487 | 3.7% | Chocolate & cookies | Food & Beverages |
| 3 |  Dove (chocolate) |
624,863 | 8.1% | Chocolate & cookies | Food & Beverages |
| 4 |  Oreo |
606,932 | 2.9% | Chocolate & cookies | Food & Beverages |
| 5 |  M&M's |
511,368 | 3.3% | Chocolate & cookies | Food & Beverages |
| 6 |  Snickers |
483,194 | 4.6% | Chocolate & cookies | Food & Beverages |
| 7 |  Mars |
378,373 | 2.2% | Chocolate & cookies | Food & Beverages |
| 8 |  Raffaello (confection) |
363,162 | 21.6% | Chocolate & cookies | Food & Beverages |
| 9 |  PiCK UP! |
347,705 | 7.3% | Chocolate & cookies | Food & Beverages |
| 10 |  Kinder Bueno |
287,860 | 6.4% | Chocolate & cookies | Food & Beverages |
| 11 |  Nerds (candy) |
188,736 | 2.3% | Chocolate & cookies | Food & Beverages |
| 12 |  Ritter Sport |
179,051 | 9.5% | Chocolate & cookies | Food & Beverages |
| 13 |  Kit Kat |
175,993 | 1.5% | Chocolate & cookies | Food & Beverages |
| 14 |  Milka |
168,616 | 3.3% | Chocolate & cookies | Food & Beverages |
| 15 |  Toblerone |
131,023 | 3.1% | Chocolate & cookies | Food & Beverages |
| 16 |  Twix |
118,131 | 4.0% | Chocolate & cookies | Food & Beverages |
| 17 |  Doritos |
115,177 | 1.2% | Chocolate & cookies | Food & Beverages |
| 18 |  Leonidas (chocolate maker) |
107,684 | 3.2% | Chocolate & cookies | Food & Beverages |
| 19 |  Mon Chéri |
103,099 | 12.2% | Chocolate & cookies | Food & Beverages |
| 20 |  Mikado |
79,742 | 4.0% | Chocolate & cookies | Food & Beverages |
| 21 |  Merci (company) |
77,661 | 1.8% | Chocolate & cookies | Food & Beverages |
| 22 |  Toffee |
74,702 | 2.1% | Chocolate & cookies | Food & Beverages |
| 23 |  Feastables |
68,887 | 2.4% | Chocolate & cookies | Food & Beverages |
| 24 |  Mon Cherì |
61,561 | 5.4% | Chocolate & cookies | Food & Beverages |
| 25 |  Smarties |
50,093 | 3.9% | Chocolate & cookies | Food & Beverages |
| 26 |  Pop-Tarts |
40,443 | 1.6% | Chocolate & cookies | Food & Beverages |
| 27 |  Bahlsen |
28,436 | 6.8% | Chocolate & cookies | Food & Beverages |
| 28 |  Maltesers |
24,392 | 1.3% | Chocolate & cookies | Food & Beverages |
| 29 |  Toffifee |
16,007 | 2.1% | Chocolate & cookies | Food & Beverages |
| 30 |  Twinkie |
15,652 | 1.1% | Chocolate & cookies | Food & Beverages |
| 31 |  Hanuta |
14,959 | 5.0% | Chocolate & cookies | Food & Beverages |
| 32 |  Tim Tam |
14,715 | 0.8% | Chocolate & cookies | Food & Beverages |
| 33 |  Callebaut |
13,688 | 3.4% | Chocolate & cookies | Food & Beverages |
| 34 |  Ferrero Küsschen |
10,751 | 4.8% | Chocolate & cookies | Food & Beverages |
| 35 |  Guylian |
8,438 | 1.4% | Chocolate & cookies | Food & Beverages |
| 36 |  Reese's Peanut Butter Cups |
7,389 | 0.4% | Chocolate & cookies | Food & Beverages |
| 37 |  Merci (candy) |
4,351 | 0.4% | Chocolate & cookies | Food & Beverages |
| 38 |  Ferrero SpA |
2,860 | 0.1% | Chocolate & cookies | Food & Beverages |
| 39 |  Moser-Roth |
2,821 | 1.2% | Chocolate & cookies | Food & Beverages |
| 40 |  Leibniz-Keks |
2,729 | 1.5% | Chocolate & cookies | Food & Beverages |
| 41 |  Côte d'Or (brand) |
2,376 | 1.2% | Chocolate & cookies | Food & Beverages |
| 42 |  Yogurette |
1,825 | 0.7% | Chocolate & cookies | Food & Beverages |
| 43 |  Stollwerck |
1,368 | 0.8% | Chocolate & cookies | Food & Beverages |
| 44 |  Lindt & Sprüngli |
996 | 0.0% | Chocolate & cookies | Food & Beverages |
| 45 |  Kinder Chocolate |
738 | 5.4% | Chocolate & cookies | Food & Beverages |
| 46 |  Super Dickmann's |
553 | 0.8% | Chocolate & cookies | Food & Beverages |
| 47 |  Hachez |
444 | 0.8% | Chocolate & cookies | Food & Beverages |
| 48 |  Kinder Surprise |
408 | 8.5% | Chocolate & cookies | Food & Beverages |
| 49 |  Leysieffer |
274 | 0.2% | Chocolate & cookies | Food & Beverages |
| 50 |  The Hershey Company |
214 | 0.0% | Chocolate & cookies | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each chocolate & cookies by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest chocolate & cookies in Italy?
Kinder currently leads with an estimated audience of 898,512 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.