Top 32 Coffees in Italy
This curated ranking covers the 32 largest coffees in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Starbucks, Nespresso and Lavazza lead the list with a combined estimated audience of 10,141,327 people. Across all 32 entries the average audience size is 431,988, and the largest, Starbucks, reaches around 5,423,086 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each coffee, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Starbucks |
5,423,086 | 2.2% | Coffee | Food & Beverages |
| 2 |  Nespresso |
3,160,535 | 7.3% | Coffee | Food & Beverages |
| 3 |  Lavazza |
1,557,706 | 17.7% | Coffee | Food & Beverages |
| 4 |  Illy |
975,004 | 22.7% | Coffee | Food & Beverages |
| 5 |  Nescafé |
672,882 | 4.3% | Coffee | Food & Beverages |
| 6 |  Dolce Gusto |
659,251 | 5.6% | Coffee | Food & Beverages |
| 7 |  Coffee Beanery |
464,082 | 2.0% | Coffee | Food & Beverages |
| 8 |  Coffee Time |
233,713 | 4.4% | Coffee | Food & Beverages |
| 9 |  JACOBS |
170,985 | 6.0% | Coffee | Food & Beverages |
| 10 |  The Coffee House |
118,051 | 11.6% | Coffee | Food & Beverages |
| 11 |  Segafredo |
107,757 | 12.8% | Coffee | Food & Beverages |
| 12 |  Julius Meinl |
69,136 | 10.1% | Coffee | Food & Beverages |
| 13 |  Ovaltine |
55,708 | 6.1% | Coffee | Food & Beverages |
| 14 |  Tchibo |
31,329 | 0.2% | Coffee | Shopping |
| 15 |  Melitta |
27,319 | 1.1% | Coffee | Food & Beverages |
| 16 |  Stumptown Coffee Roasters |
25,952 | 1.7% | Coffee | Food & Beverages |
| 17 |  Senseo |
11,461 | 0.8% | Coffee | Food & Beverages |
| 18 |  Folgers |
11,148 | 0.7% | Coffee | Food & Beverages |
| 19 |  Tassimo |
11,012 | 0.6% | Coffee | Food & Beverages |
| 20 |  Dallmayr |
10,367 | 1.0% | Coffee | Food & Beverages |
| 21 |  Eduscho |
8,681 | 0.5% | Coffee | Food & Beverages |
| 22 |  Coffee-Mate |
7,470 | 0.7% | Coffee | Food & Beverages |
| 23 |  Coffee Planet |
4,792 | 4.5% | Coffee | Food & Beverages |
| 24 |  J.CO Donuts & Coffee, Philippines |
4,441 | 0.4% | Coffee | Food & Beverages |
| 25 |  Coffee Circle |
706 | 0.5% | Coffee | Food & Beverages |
| 26 |  Jacobs Krönung |
351 | 0.3% | Coffee | Food & Beverages |
| 27 |  Lloyd Caffee |
199 | 0.3% | Coffee | Food & Beverages |
| 28 |  Laughing Man Coffee |
150 | 0.6% | Coffee | Food & Beverages |
| 29 |  Douwe Egberts |
135 | 0.0% | Coffee | Food & Beverages |
| 30 |  Balzac Coffee Company |
104 | 0.5% | Coffee | Food & Beverages |
| 31 |  Maxwell House |
76 | 0.0% | Coffee | Food & Beverages |
| 32 |  Caribou Coffee |
35 | 0.0% | Coffee | Food & Beverages |
Frequently asked questions
How is this Top 32 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each coffee by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest coffee in Italy?
Starbucks currently leads with an estimated audience of 5,423,086 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.