Top 50 Beers in Italy

This curated ranking covers the 50 largest beers in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 315 beers tracked in Italy, the 50 ranked here account for the largest measured audience reach. Heineken, Guinness and Birra Moretti lead the list with a combined estimated audience of 3,650,900 people. Across all 50 entries the average audience size is 173,214, and the largest, Heineken, reaches around 2,145,445 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each beer, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Heineken	2,145,445	9.6%	Beer	Food & Beverages
2	Guinness	872,013	6.3%	Beer	Food & Beverages
3	Birra Moretti	633,442	34.5%	Beer	Food & Beverages
4	Stella Artois	631,660	6.7%	Beer	Food & Beverages
5	Paulaner Brewery	416,260	8.9%	Beer	Food & Beverages
6	Ceres Brewery	371,924	5.9%	Beer	Food & Beverages
7	BrewDog	285,371	5.6%	Beer	Food & Beverages
8	Tuborg Brewery	272,349	10.4%	Beer	Food & Beverages
9	Samuel Smith Brewery	212,490	3.5%	Beer	Food & Beverages
10	Beck's Brewery	207,867	3.5%	Beer	Food & Beverages
11	Wellington Brewery	200,160	1.7%	Beer	Food & Beverages
12	Birra Peroni	159,380	53.5%	Beer	Food & Beverages
13	Brooklyn Brewery	148,347	2.2%	Beer	Food & Beverages
14	Birra Messina	147,025	65.8%	Beer	Food & Beverages
15	Sapporo Brewery	140,090	2.5%	Beer	Food & Beverages
16	Cristal	118,387	4.9%	Beer	Food & Beverages
17	Anheuser-Busch InBev	111,470	1.9%	Beer	Food & Beverages
18	Saint Louis Brewery	102,181	2.6%	Beer	Food & Beverages
19	Bass Brewery	99,728	0.8%	Beer	Food & Beverages
20	Asahi Breweries	87,272	2.9%	Beer	Food & Beverages
21	Birra Ichnusa	72,191	53.1%	Beer	Food & Beverages
22	Faxe Brewery	71,434	3.9%	Beer	Food & Beverages
23	Royal Oak Brewery	70,740	1.9%	Beer	Food & Beverages
24	Caledonian Brewery	69,750	3.7%	Beer	Food & Beverages
25	South African Breweries	67,563	4.0%	Beer	Food & Beverages
26	Skol	67,139	2.5%	Beer	Food & Beverages
27	Castle Rock Brewery	66,062	2.0%	Beer	Food & Beverages
28	Desperados	64,736	2.4%	Beer	Food & Beverages
29	Warsteiner	64,230	6.1%	Beer	Food & Beverages
30	Bell's Brewery	52,052	0.6%	Beer	Food & Beverages
31	Big Rock Brewery	43,644	3.4%	Beer	Food & Beverages
32	Erdinger	42,354	4.7%	Beer	Food & Beverages
33	Pilsner Urquell	38,799	2.0%	Beer	Food & Beverages
34	Coopers Brewery	38,404	1.2%	Beer	Food & Beverages
35	Hoegaarden Brewery	36,246	2.6%	Beer	Food & Beverages
36	Pilsner Urquell Brewery	35,687	2.6%	Beer	Food & Beverages
37	Hacker-Pschorr Brewery	35,174	12.4%	Beer	Food & Beverages
38	Cantillon Brewery	35,143	8.0%	Beer	Food & Beverages
39	Birra Dreher	34,493	95.0%	Beer	Food & Beverages
40	Tsingtao Brewery	33,156	2.0%	Beer	Food & Beverages
41	John Smith's Brewery	30,719	1.9%	Beer	Food & Beverages
42	San Miguel Brewery	30,612	0.3%	Beer	Food & Beverages
43	Westvleteren Brewery	28,469	3.8%	Beer	Food & Beverages
44	Laško	27,517	19.9%	Beer	Food & Beverages
45	Hite Brewery	26,944	0.3%	Beer	Food & Beverages
46	Löwenbräu	24,644	7.8%	Beer	Food & Beverages
47	Amstel Brewery	23,653	1.2%	Beer	Food & Beverages
48	Penn Brewery	23,642	0.9%	Beer	Food & Beverages
49	Harpoon Brewery	21,704	2.1%	Beer	Food & Beverages
50	Bud Light	20,958	0.9%	Beer	Food & Beverages