Top 22 Breakfasts in Italy
This curated ranking covers the 22 largest breakfasts in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Nutella, Kellogg's and Actimel lead the list with a combined estimated audience of 3,667,205 people. Across all 22 entries the average audience size is 175,614, and the largest, Nutella, reaches around 2,589,877 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each breakfast, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nutella |
2,589,877 | 9.9% | Breakfast | Food & Beverages |
| 2 |  Kellogg's |
868,369 | 11.3% | Breakfast | Food & Beverages |
| 3 |  Actimel |
208,959 | 13.9% | Breakfast | Food & Beverages |
| 4 |  danone |
61,020 | 15.2% | Breakfast | Food & Beverages |
| 5 |  Cheerios |
44,474 | 1.6% | Breakfast | Food & Beverages |
| 6 |  Froot Loops |
24,988 | 2.2% | Breakfast | Food & Beverages |
| 7 |  Bonne Maman |
12,609 | 1.4% | Breakfast | Food & Beverages |
| 8 |  Mymuesli |
11,585 | 0.8% | Breakfast | Food & Beverages |
| 9 |  Belvita |
9,434 | 1.1% | Breakfast | Food & Beverages |
| 10 |  Cap'n Crunch |
7,721 | 1.0% | Breakfast | Food & Beverages |
| 11 |  Huevos rancheros |
7,686 | 2.0% | Breakfast | Food & Beverages |
| 12 |  Dave's Killer Bread |
5,212 | 0.5% | Breakfast | Food & Beverages |
| 13 |  Pan dulce |
4,454 | 4.5% | Breakfast | Food & Beverages |
| 14 |  chex mix |
2,596 | 0.4% | Breakfast | Food & Beverages |
| 15 |  Nestlé Crunch |
1,960 | 0.6% | Breakfast | Food & Beverages |
| 16 |  Schwartau |
1,100 | 1.2% | Breakfast | Food & Beverages |
| 17 |  Zentis |
757 | 0.6% | Breakfast | Food & Beverages |
| 18 |  Kölln |
539 | 1.7% | Breakfast | Food & Beverages |
| 19 |  Arla Foods |
95 | 0.0% | Breakfast | Food & Beverages |
| 20 |  Quaker Oats Company |
45 | 0.0% | Breakfast | Food & Beverages |
| 21 |  LION Cereals |
19 | 0.0% | Breakfast | Food & Beverages |
| 22 |  Kellogg's Nutri-Grain |
16 | 0.1% | Breakfast | Food & Beverages |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each breakfast by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest breakfast in Italy?
Nutella currently leads with an estimated audience of 2,589,877 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.