Top 50 Fast food restaurants in Italy
This curated ranking covers the 50 largest fast food restaurants in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 70 fast food restaurants tracked in Italy, the 50 ranked here account for the largest measured audience reach. McDonald's, Burger King and KFC lead the list with a combined estimated audience of 26,208,618 people. Across all 50 entries the average audience size is 711,935, and the largest, McDonald's, reaches around 13,078,624 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fast food restaurants, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  McDonald's |
13,078,624 | 4.2% | Fast food restaurants | Food & Beverages |
| 2 |  Burger King |
8,142,694 | 4.7% | Fast food restaurants | Food & Beverages |
| 3 |  KFC |
4,987,300 | 3.0% | Fast food restaurants | Food & Beverages |
| 4 |  Eataly |
3,479,486 | 34.5% | Fast food restaurants | Food & Beverages |
| 5 |  Pizza Hut |
1,287,071 | 1.0% | Fast food restaurants | Food & Beverages |
| 6 |  Subway |
690,441 | 0.6% | Fast food restaurants | Food & Beverages |
| 7 |  Five Guys |
598,430 | 1.9% | Fast food restaurants | Food & Beverages |
| 8 |  Domino's Pizza |
507,966 | 0.6% | Fast food restaurants | Food & Beverages |
| 9 |  L'Osteria |
486,945 | 8.0% | Fast food restaurants | Food & Beverages |
| 10 |  PizzaExpress |
386,675 | 4.4% | Fast food restaurants | Food & Beverages |
| 11 |  O'Tacos |
256,695 | 2.3% | Fast food restaurants | Food & Beverages |
| 12 |  Wendy's |
212,021 | 0.3% | Fast food restaurants | Food & Beverages |
| 13 |  Hooters |
182,622 | 0.9% | Fast food restaurants | Food & Beverages |
| 14 |  Taco Bell |
180,657 | 0.2% | Fast food restaurants | Food & Beverages |
| 15 |  Yum! Brands |
157,110 | 2.1% | Fast food restaurants | Food & Beverages |
| 16 |  Dunkin' Donuts |
141,151 | 0.3% | Fast food restaurants | Food & Beverages |
| 17 |  cookout |
108,475 | 1.9% | Fast food restaurants | Food & Beverages |
| 18 |  Olive Garden |
95,303 | 0.3% | Fast food restaurants | Food & Beverages |
| 19 |  T.G.I. Friday's |
86,838 | 1.0% | Fast food restaurants | Food & Beverages |
| 20 |  Sushi Shop |
83,664 | 3.7% | Fast food restaurants | Food & Beverages |
| 21 |  The Cheesecake Factory |
55,380 | 0.4% | Fast food restaurants | Food & Beverages |
| 22 |  Jack in the Box |
50,328 | 0.2% | Fast food restaurants | Food & Beverages |
| 23 |  Flunch |
35,310 | 2.5% | Fast food restaurants | Food & Beverages |
| 24 |  Denny's |
34,801 | 0.1% | Fast food restaurants | Food & Beverages |
| 25 |  Tim Hortons |
31,212 | 0.5% | Fast food restaurants | Food & Beverages |
| 26 |  Goldies |
30,197 | 0.7% | Fast food restaurants | Food & Beverages |
| 27 |  Sonic Drive-In |
22,248 | 0.2% | Fast food restaurants | Food & Beverages |
| 28 |  Selecta (vending company) |
20,428 | 1.1% | Fast food restaurants | Food & Beverages |
| 29 |  Harvey's |
20,328 | 0.4% | Fast food restaurants | Food & Beverages |
| 30 |  Burgermeister |
19,668 | 1.1% | Fast food restaurants | Food & Beverages |
| 31 |  Nordsee |
18,168 | 0.5% | Fast food restaurants | Food & Beverages |
| 32 |  Belchicken |
17,055 | 2.4% | Fast food restaurants | Food & Beverages |
| 33 |  Ruby Tuesday |
14,001 | 0.2% | Fast food restaurants | Food & Beverages |
| 34 |  TGI Friday’s |
12,774 | 0.2% | Fast food restaurants | Food & Beverages |
| 35 |  Peter Pane |
12,372 | 0.6% | Fast food restaurants | Food & Beverages |
| 36 |  Red Rooster |
9,479 | 0.3% | Fast food restaurants | Food & Beverages |
| 37 |  The Melting Pot |
8,263 | 0.5% | Fast food restaurants | Food & Beverages |
| 38 |  Wienerwald |
7,729 | 1.6% | Fast food restaurants | Food & Beverages |
| 39 |  Sausalitos |
3,966 | 0.2% | Fast food restaurants | Food & Beverages |
| 40 |  Slim Chickens |
3,489 | 0.0% | Fast food restaurants | Food & Beverages |
| 41 |  Call a Pizza |
2,934 | 0.2% | Fast food restaurants | Food & Beverages |
| 42 |  Frittenwerk |
2,812 | 0.3% | Fast food restaurants | Food & Beverages |
| 43 |  Cafe extrablatt |
2,620 | 0.2% | Fast food restaurants | Food & Beverages |
| 44 |  Hunt Brothers Pizza |
2,355 | 0.1% | Fast food restaurants | Food & Beverages |
| 45 |  Pokawa |
2,182 | 0.2% | Fast food restaurants | Food & Beverages |
| 46 |  Shiso Burger |
2,043 | 0.5% | Fast food restaurants | Food & Beverages |
| 47 |  Kochlöffel |
1,487 | 0.2% | Fast food restaurants | Food & Beverages |
| 48 |  Loco Chicken |
1,122 | 0.1% | Fast food restaurants | Food & Beverages |
| 49 |  Mangal Döner |
1,000 | 0.2% | Fast food restaurants | Food & Beverages |
| 50 |  Best Worscht in Town |
868 | 0.2% | Fast food restaurants | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fast food restaurants by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fast food restaurants in Italy?
McDonald's currently leads with an estimated audience of 13,078,624 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.