73 Most Popular Fast Food Restaurants in Italy 2026 — by Audience Size

How to read this list

Rank

Position in the Top 73, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	MMcDonald's	13M	4.8%	40.0	55.9%	Fast food restaurants
2	BBurger King	8.4M	4.6%	38.2	52.5%	Fast food restaurants
3	KKFC	5.4M	3.0%	36.8	49.6%	Fast food restaurants
4	EEataly	3.6M	35.8%	44.9	58.0%	Fast food restaurants
5	PPizza Hut	1.3M	1.0%	37.2	59.6%	Fast food restaurants
6	SSubway	679k	0.6%	38.4	48.5%	Fast food restaurants
7	FFive Guys	666k	2.0%	33.9	38.8%	Fast food restaurants
8	DDomino's Pizza	508k	0.6%	36.9	55.0%	Fast food restaurants
9	LL'Osteria	502k	11.7%	45.2	58.1%	Fast food restaurants
10	PPizzaExpress	390k	4.2%	40.5	53.9%	Fast food restaurants
11	WWendy's	212k	0.3%	37.5	41.6%	Fast food restaurants
12	TTaco Bell	181k	0.2%	34.4	55.2%	Fast food restaurants
13	YYum! Brands	162k	2.3%	33.6	38.2%	Fast food restaurants
14	OO'Tacos	146k	2.6%	42.4	55.7%	Fast food restaurants
15	DDunkin' Donuts	137k	0.3%	34.3	53.8%	Fast food restaurants
16	Ccookout	110k	1.9%	31.7	41.0%	Fast food restaurants
17	OOlive Garden	94k	0.3%	41.4	47.1%	Fast food restaurants
18	HHooters	83k	0.7%	41.1	30.4%	Fast food restaurants
19	SSushi Shop	83k	3.7%	31.7	57.8%	Fast food restaurants
20	TThe Cheesecake Factory	55k	0.3%	35.2	59.1%	Fast food restaurants
21	JJack in the Box	52k	0.2%	36.6	56.0%	Fast food restaurants
22	BBelchicken	36k	7.2%	37.5	49.0%	Fast food restaurants
23	FFlunch	33k	2.4%	48.1	40.8%	Fast food restaurants
24	DDenny's	33k	0.2%	31.2	49.3%	Fast food restaurants
25	TTim Hortons	31k	0.5%	39.9	43.9%	Fast food restaurants

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular fast food restaurants compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fast food restaurants by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fast food restaurants in Italy?

McDonald's currently leads with an estimated audience of 13M people in Italy.

Other top lists in Italy

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