Popularity ranking · Italy

The 73 most popular Fast Food Restaurants in Italy

This curated ranking covers the 73 largest fast food restaurants in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. McDonald's, Burger King and KFC lead the list with a combined estimated audience of 27M people. Across all 73 entries the average audience size is 495k, and the largest, McDonald's, reaches around 13M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each fast food restaurants, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 73, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Goldies 29k 38.6 52.2% Fast food restaurants
27 Harvey's 29k 29.8 72.2% Fast food restaurants
28 Sonic Drive-In 22k 31.6 56.4% Fast food restaurants
29 Selecta (vending company) 20k 29.6 0.0% Fast food restaurants
30 Nordsee 17k 36.6 55.6% Fast food restaurants
31 Burgermeister 15k 39.0 50.7% Fast food restaurants
32 Ruby Tuesday 14k 42.3 52.3% Fast food restaurants
33 Peter Pane 12k 41.8 50.3% Fast food restaurants
34 60 seconds to Napoli 11k 43.1 57.2% Fast food restaurants
35 TGI Friday’s 9.8k 39.6 54.8% Fast food restaurants
36 Red Rooster 9.3k 36.3 50.2% Fast food restaurants
37 Wienerwald 6.6k 40.8 53.1% Fast food restaurants
38 The Melting Pot 6.3k 43.6 56.4% Fast food restaurants
39 Slim Chickens 3.5k 39.4 52.1% Fast food restaurants
40 Sausalitos 3.2k 43.1 56.1% Fast food restaurants
41 Hunt Brothers Pizza 3.2k 37.8 55.6% Fast food restaurants
42 Call a Pizza 2.7k 41.1 57.0% Fast food restaurants
43 Cafe extrablatt 2.3k 40.1 55.3% Fast food restaurants
44 Frittenwerk 2.2k 42.0 58.6% Fast food restaurants
45 Pokawa 1.9k 40.4 56.6% Fast food restaurants
46 Shiso Burger 1.9k 36.5 57.7% Fast food restaurants
47 Kochlöffel 1.8k 40.4 35.5% Fast food restaurants
48 Loco Chicken 1.1k 36.6 49.5% Fast food restaurants
49 Mangal Döner 1.1k 36.9 40.8% Fast food restaurants
50 Best Worscht in Town 769 42.2 39.9% Fast food restaurants

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular fast food restaurants compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each fast food restaurants by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest fast food restaurants in Italy?

McDonald's currently leads with an estimated audience of 13M people in Italy.

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