Top 19 Tobaccos in Italy
This curated ranking covers the 19 largest tobaccos in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Geekvape, Blu and Camel (cigarette) lead the list with a combined estimated audience of 859,145 people. Across all 19 entries the average audience size is 69,148, and the largest, Geekvape, reaches around 447,723 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each tobacco, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Geekvape |
447,723 | 10.3% | Tobacco | Food & Beverages |
| 2 |  Blu |
216,967 | 11.8% | Tobacco | Food & Beverages |
| 3 |  Camel (cigarette) |
194,455 | 2.4% | Tobacco | Food & Beverages |
| 4 |  Bic (company) |
133,171 | 3.4% | Tobacco | Food & Beverages |
| 5 |  Basic (cigarette) |
122,580 | 17.8% | Tobacco | Food & Beverages |
| 6 |  Davidoff |
81,380 | 5.3% | Tobacco | Food & Beverages |
| 7 |  Rothmans |
45,651 | 5.9% | Tobacco | Food & Beverages |
| 8 |  John Player Special |
27,812 | 9.2% | Tobacco | Food & Beverages |
| 9 |  Quintero |
14,153 | 0.8% | Tobacco | Food & Beverages |
| 10 |  BIC Lighter |
8,475 | 1.0% | Tobacco | Food & Beverages |
| 11 |  Nicotine gum |
7,273 | 0.6% | Tobacco | Food & Beverages |
| 12 |  Altria |
5,802 | 2.1% | Tobacco | Food & Beverages |
| 13 |  Vype |
1,949 | 2.2% | Tobacco | Food & Beverages |
| 14 | Heated Tobacco |
1,884 | 1.5% | Tobacco | Food & Beverages |
| 15 |  Gold Flake |
1,708 | 0.5% | Tobacco | Food & Beverages |
| 16 |  Mevius |
1,593 | 0.6% | Tobacco | Food & Beverages |
| 17 |  Blu eCigs |
796 | 21.2% | Tobacco | Food & Beverages |
| 18 |  Zippo |
233 | 4.7% | Tobacco | Food & Beverages |
| 19 |  Philip Morris International |
216 | 13.2% | Tobacco | Food & Beverages |
Frequently asked questions
How is this Top 19 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each tobacco by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tobacco in Italy?
Geekvape currently leads with an estimated audience of 447,723 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.