Rascasse Audience Intelligence

Campari Target Market in Germany

A data profile of the people who buy, follow and care about Campari in Germany — modelled from more than twelve digital signal sources. Campari has an estimated audience of 369,168 people in Germany.

#20among Spirits in Germany#1900among Brand in Germany#738in Food & Beverages

The average Campari fan in Germany is 37.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Aperol, Aperol Spritz, Bitters, with strongest over-indexing on Aperol (18.79× the country average).

Demographically, the Campari audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Campari fan in Germany is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Aperol.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campari profile in Germany.

Audience size
369K
in Germany
Gender
53.3%♀
46.7% male
Age
37.9
average years
Country rank
#14944
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Campari

53.3% are female, 46.7% are male, average age 37.9.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Campari audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age37.9
Estimated audience size369,168
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Campari audience in Germany
Age bracketShare%
16-199%
20-2936%
30-3925%
40-4919%
50+12%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Campari audience comes from Germany.

Worldwide audience distribution share by country for Campari
CountryShare
Brazil22.2%
United States13.7%
Italy11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campari audience in Germany is strongest.

Fig. 05

Top regions by affinity

Campari customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.53×
02Bayern~80K1.42×
03Berlin~20K1.40×
04Baden-Württemberg~60K1.27×
05Hessen~30K1.16×
06Sachsen~20K0.99×
07Nordrhein-Westfalen~80K0.95×
08Saarland~4K0.91×
09Rheinland-Pfalz~20K0.89×
10Mecklenburg-Vorpommern~6K0.86×
11Niedersachsen~30K0.83×
12Schleswig-Holstein~10K0.82×
13Brandenburg~9K0.79×
14Thüringen~7K0.79×
15Bremen~2K0.78×
16Sachsen-Anhalt~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Campari, Germany
0.73×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campari audience
#·InterestCategoryAffinity×
01Espolòn TequilaFood & Beverages69.49×
02NegroniFood & Beverages49.54×
03Drink mixerHome & Garden37.76×
04Cuba LibreFood & Beverages28.72×
05BittersFood & Beverages26.05×
06Thomas Henry (apothecary)Food & Beverages22.34×
07Long drinkFood & Beverages21.88×
08HighballFood & Beverages19.84×
09AperolFood & Beverages18.79×
10Wine cocktailFood & Beverages16.65×
11VermouthFood & Beverages14.17×
12Fernet-BrancaFood & Beverages14.06×
13Aperol SpritzFood & Beverages13.32×
14AsbachFood & Beverages11.83×
15Renault 4Cars & Mobility10.77×
16Martini (vermouth)Food & Beverages9.60×
17BitterLiebeHealth9.22×
18Espresso MartiniFood & Beverages8.63×
19Apéritif and digestifFood & Beverages7.54×
20Drop shippingShopping1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campari audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Community OrientationOPEN1.20×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campari audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
Risk AppetiteTHRILL0.49×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Campari's target market in Germany?

Campari's target market in Germany covers an estimated 369,168 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Campari customers?

53.3% of the Campari audience are female, 46.7% are male, with an average age of 37.9 years.

03

Which brands do Campari fans like most?

Campari fans show strongest brand affinity for Aperol (18.79×), Aperol Spritz (13.32×), and Bitters (26.05×) over the country average.

04

Where do Campari fans live in Germany?

Campari fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Campari fans also like?

Beyond Campari itself, the audience over-indexes on Aperol Spritz (13.32×), Bitters (26.05×), Espresso Martini (8.63×), and Drink mixer (37.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Campari audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Campari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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