Campari Audience in Germany
Campari has an estimated audience of 371,436 people in Germany. 53.3% are female, 46.7% are male, average age 37.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Aperol, Aperol Spritz, Bitters, Espresso Martini, Asbach.
The average Campari fan in Germany is 37.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Aperol, Aperol Spritz, Bitters, with strongest over-indexing on Aperol (18.79× the country average). Demographically, the Campari audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Campari fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 37.9 |
| Estimated audience size | 371,436 |
Audience persona
The typical Campari fan in Germany is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Aperol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,140 | 1.46× |
| Nordrhein-Westfalen | 79,052 | 0.97× |
| Baden-Württemberg | 65,377 | 1.29× |
| Hessen | 33,086 | 1.17× |
| Niedersachsen | 29,953 | 0.83× |
| Berlin | 25,007 | 1.51× |
| Sachsen | 17,591 | 0.97× |
| Rheinland-Pfalz | 16,396 | 0.88× |
| Hamburg | 13,454 | 1.6× |
| Schleswig-Holstein | 10,763 | 0.81× |
| Brandenburg | 8,508 | 0.74× |
| Thüringen | 6,851 | 0.72× |
| Sachsen-Anhalt | 6,654 | 0.69× |
| Mecklenburg-Vorpommern | 5,800 | 0.82× |
| Saarland | 3,833 | 0.84× |
| Bremen | 2,237 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aperol | 18.79× | Food & Beverages |
| Aperol Spritz | 13.32× | Food & Beverages |
| Bitters | 26.05× | Food & Beverages |
| Espresso Martini | 8.63× | Food & Beverages |
| Asbach | 11.83× | Food & Beverages |
| Drink mixer | 37.76× | Home & Garden |
| Vermouth | 14.17× | Food & Beverages |
| Apéritif and digestif | 7.54× | Food & Beverages |
| Long drink | 21.88× | Food & Beverages |
| Espolòn Tequila | 69.49× | Food & Beverages |
| Highball | 19.84× | Food & Beverages |
| Thomas Henry (apothecary) | 22.34× | Food & Beverages |
| BitterLiebe | 9.22× | Health |
| Martini (vermouth) | 9.6× | Food & Beverages |
| Negroni | 49.54× | Food & Beverages |
| Wine cocktail | 16.65× | Food & Beverages |
| Fernet-Branca | 14.06× | Food & Beverages |
| Drop shipping | 1.99× | Shopping |
| Cuba Libre | 28.72× | Food & Beverages |
| Bloody Mary (cocktail) | 23.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.35 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Design Affinity | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.34 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 23.0% |
| United States | 13.3% |
| Italy | 11.9% |
See Campari audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Campari have in Germany?
Campari has an estimated audience of 371,436 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Campari fans?
53.3% of Campari fans are female, 46.7% are male, with an average age of 37.9 years.
Which brands do Campari fans like most?
Campari fans show strongest brand affinity for Aperol (18.79×), Aperol Spritz (13.32×), and Bitters (26.05×) over the country average.
Where do Campari fans live in Germany?
Campari fans in Germany are most concentrated in Bayern (reach 87,140), Nordrhein-Westfalen (reach 79,052), and Baden-Württemberg (reach 65,377). These three regions account for the largest share of the active audience.
What other brands do Campari fans also like?
Beyond Campari itself, the audience over-indexes on Aperol Spritz (13.32×), Bitters (26.05×), Espresso Martini (8.63×), and Asbach (11.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.