Top 50 Spirits in Brazil

This curated ranking covers the 50 largest spirits in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 149 spirits tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Bols (brand), Ballantine's and Aperol lead the list with a combined estimated audience of 7,163,156 people. Across all 50 entries the average audience size is 536,098, and the largest, Bols (brand), reaches around 3,536,314 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each spirits, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Bols (brand)	3,536,314	22.9%	Spirits	Food & Beverages
2	Ballantine's	2,121,276	27.1%	Spirits	Food & Beverages
3	Aperol	1,505,566	15.8%	Spirits	Food & Beverages
4	Campari	1,505,432	24.7%	Spirits	Food & Beverages
5	Royal Salute (whisky)	1,446,538	70.8%	Spirits	Food & Beverages
6	Tanqueray	1,258,950	18.4%	Spirits	Food & Beverages
7	Johnnie Walker	1,166,077	8.1%	Spirits	Food & Beverages
8	Jack Daniel's	1,130,626	11.9%	Spirits	Food & Beverages
9	Smirnoff	955,902	10.0%	Spirits	Food & Beverages
10	Pitú	868,958	66.9%	Spirits	Food & Beverages
11	Absolut Vodka	756,964	7.5%	Spirits	Food & Beverages
12	St. Germain (liqueur)	675,959	24.9%	Spirits	Food & Beverages
13	Martini (vermouth)	672,008	7.1%	Spirits	Food & Beverages
14	Chivas Regal	627,569	6.6%	Spirits	Food & Beverages
15	Belvedere (vodka)	565,998	6.6%	Spirits	Food & Beverages
16	Finlandia (vodka)	556,480	19.7%	Spirits	Food & Beverages
17	Aperol Spritz	520,697	5.8%	Spirits	Food & Beverages
18	Tomatin	491,769	57.0%	Spirits	Food & Beverages
19	Pernod Ricard	486,048	9.8%	Spirits	Food & Beverages
20	Beefeater Gin	472,806	12.2%	Spirits	Food & Beverages
21	Grey Goose (vodka)	419,215	6.0%	Spirits	Food & Beverages
22	Bombay Sapphire	395,068	6.0%	Spirits	Food & Beverages
23	SKYY vodka	393,946	12.9%	Spirits	Food & Beverages
24	Cîroc	382,128	11.5%	Spirits	Food & Beverages
25	Gordon's Gin	380,202	10.9%	Spirits	Food & Beverages
26	Bacardi	310,569	3.2%	Spirits	Food & Beverages
27	Jim Beam	278,048	4.1%	Spirits	Food & Beverages
28	Hendrick's Gin	260,154	4.0%	Spirits	Food & Beverages
29	Hennessy	231,321	2.0%	Spirits	Food & Beverages
30	Cointreau	225,108	5.3%	Spirits	Food & Beverages
31	The Macallan distillery	174,960	15.6%	Spirits	Food & Beverages
32	Don Julio	167,525	2.5%	Spirits	Food & Beverages
33	Fernet-Branca	164,973	8.5%	Spirits	Food & Beverages
34	Maker's Mark	153,254	3.4%	Spirits	Food & Beverages
35	Salitos	137,016	15.1%	Spirits	Food & Beverages
36	Buffalo Trace Distillery	134,901	6.7%	Spirits	Food & Beverages
37	Woodford Reserve	130,158	3.2%	Spirits	Food & Beverages
38	Glenfiddich	124,739	1.6%	Spirits	Food & Beverages
39	Jose Cuervo	120,521	3.4%	Spirits	Food & Beverages
40	Jägermeister	100,718	3.0%	Spirits	Food & Beverages
41	Chartreuse (liqueur)	95,217	3.0%	Spirits	Food & Beverages
42	Dimple	94,884	5.1%	Spirits	Food & Beverages
43	The Glenlivet distillery	87,655	4.9%	Spirits	Food & Beverages
44	Glenmorangie	84,604	2.1%	Spirits	Food & Beverages
45	Ciroc vodka	79,531	7.7%	Spirits	Food & Beverages
46	Malibu Rum	77,294	2.0%	Spirits	Food & Beverages
47	Laphroaig distillery	77,082	2.5%	Spirits	Food & Beverages
48	Grant´s Whisky	70,967	17.7%	Spirits	Food & Beverages
49	El Jimador Tequila	69,210	9.3%	Spirits	Food & Beverages
50	Wild turkey	62,036	5.3%	Spirits	Food & Beverages