Rascasse Audience Intelligence

Bols (brand) Target Market in Brazil

A data profile of the people who buy, follow and care about Bols (brand) in Brazil — modelled from more than twelve digital signal sources. Bols (brand) has an estimated audience of 3,549,126 people in Brazil.

Bols (brand) has an estimated audience of 3,549,126 people in Brazil. 15.1% are female, 84.9% are male, average age 25.7.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bols (brand) profile in Brazil.

Audience size
3.5M
in Brazil
Gender
15.1%
84.9% male
Age
25.7
average years
Country rank
#1931
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+321%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bols (brand)

15.1% are female, 84.9% are male, average age 25.7.

Fig. 02

Gender split

15.1%
Female
84.9%
Male
Demographic split for Bols (brand) audience in Brazil
MetricValue
Female15.1%
Male84.9%
Average age25.7
Estimated audience size3,549,126
Fig. 03

Age distribution

Ø 25.7
average years
Age distribution of the Bols (brand) audience in Brazil
Age bracketShare%
16-1946%
20-2941%
30-3913%
40-490%
50+0%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Bols (brand) audience comes from Brazil.

Worldwide audience distribution share by country for Bols (brand)
CountryShare
Netherlands42.2%
Brazil22.9%
Belgium22.3%
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bols (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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