Rascasse Audience Intelligence

Cointreau Target Market in United States

A data profile of the people who buy, follow and care about Cointreau in United States — modelled from more than twelve digital signal sources. Cointreau has an estimated audience of 1,420,919 people in United States.

#22among Spirits in United States#1896among Brand in United States#1085in Food & Beverages

The average Cointreau fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Blender, Tequila, Texas Roadhouse, with strongest over-indexing on Blender (9.19× the country average).

Demographically, the Cointreau audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cointreau fan in United States is balanced, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Blender.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cointreau profile in United States.

Audience size
1.4M
in United States
Gender
48.3%♀
51.7% male
Age
42.4
average years
Country rank
#18494
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cointreau

48.3% are female, 51.7% are male, average age 42.4.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Cointreau audience in United States
MetricValue
Female48.3%
Male51.7%
Average age42.4
Estimated audience size1,420,919
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Cointreau audience in United States
Age bracketShare%
16-196%
20-2920%
30-3925%
40-4932%
50+16%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Cointreau audience comes from United States.

Worldwide audience distribution share by country for Cointreau
CountryShare
United States33.7%
United Kingdom5.0%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cointreau audience in United States is strongest.

Fig. 05

Top regions by affinity

Cointreau customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.29×
02Massachusetts~30K1.23×
03Alaska~4K1.20×
04Maine~6K1.19×
05New Hampshire~7K1.16×
06Rhode Island~5K1.15×
07Vermont~3K1.15×
08Colorado~20K1.10×
09Florida~100K1.09×
10Connecticut~20K1.07×
11Hawaii~7K1.07×
12New York~80K1.06×
13North Carolina~50K1.06×
14Oregon~20K1.05×
15Montana~4K1.05×
16Illinois~50K1.04×
17New Jersey~40K1.03×
18South Carolina~20K1.03×
19Michigan~40K1.02×
20Washington~30K1.02×
21Louisiana~20K1.02×
22Nevada~10K1.01×
23Pennsylvania~50K1.00×
24Nebraska~7K1.00×
25Delaware~4K0.99×
26California~200K0.98×
27Georgia~40K0.98×
28Tennessee~30K0.98×
29Wisconsin~20K0.98×
30Texas~100K0.97×
31Alabama~20K0.97×
32Iowa~10K0.97×
33Virginia~30K0.96×
34Idaho~7K0.96×
35Maryland~20K0.95×
36Minnesota~20K0.95×
37Kansas~10K0.94×
38Ohio~40K0.93×
39Arizona~30K0.93×
40Missouri~20K0.92×
41New Mexico~7K0.92×
42Oklahoma~10K0.91×
43Arkansas~10K0.91×
44Indiana~20K0.90×
45Mississippi~10K0.89×
46North Dakota~3K0.89×
47Kentucky~20K0.88×
48South Dakota~3K0.83×
49West Virginia~5K0.78×
50Utah~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Cointreau, United States
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cointreau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cointreau audience
#·InterestCategoryAffinity×
01DisaronnoFood & Beverages14.92×
02CampariFood & Beverages11.45×
03AperolFood & Beverages11.08×
04BlenderHome & Garden9.19×
05Apéritif and digestifFood & Beverages7.47×
06LiqueurFood & Beverages3.85×
07TequilaFood & Beverages3.68×
08Staples (Canada)Business & Career2.13×
09Britney SpearsMusic & Radio1.91×
10The UPS StoreShopping1.90×
11Texas RoadhouseFood & Beverages1.76×
12Mexican cuisineFood & Beverages1.75×
13Staples Inc.Business & Career1.73×
14Wendy'sFood & Beverages1.67×
15Panda ExpressFood & Beverages1.62×
16SubwayFood & Beverages1.59×
17WingstopFood & Beverages1.59×
18MexicoTravel & Leisure1.58×
19Taco BellFood & Beverages1.55×
20Macy'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cointreau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cointreau audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Convenience OrientationPREMIUM1.33×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cointreau audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Luxury OrientationPREMIUM0.97×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cointreau's target market in United States?

Cointreau's target market in United States covers an estimated 1,420,919 people, concentrated in California and Texas.

02

What is the gender split and age of Cointreau customers?

48.3% of the Cointreau audience are female, 51.7% are male, with an average age of 42.4 years.

03

Which brands do Cointreau fans like most?

Cointreau fans show strongest brand affinity for Blender (9.19×), Tequila (3.68×), and Texas Roadhouse (1.76×) over the country average.

04

Where do Cointreau fans live in United States?

Cointreau fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cointreau fans also like?

Beyond Cointreau itself, the audience over-indexes on Tequila (3.68×), Texas Roadhouse (1.76×), Liqueur (3.85×), and The UPS Store (1.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cointreau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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