Cointreau Audience in United States
Cointreau has an estimated audience of 1,424,011 people in United States. 48.3% are female, 51.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Blender, Tequila, Friends, Texas Roadhouse, Liqueur.
The average Cointreau fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blender, Tequila, Friends, with strongest over-indexing on Blender (9.19× the country average). Demographically, the Cointreau audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Cointreau fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.4 |
| Estimated audience size | 1,424,011 |
Audience persona
The typical Cointreau fan in United States is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Blender.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 164,399 | 1.05× |
| Texas | 127,100 | 1.04× |
| Florida | 106,045 | 1.1× |
| New York | 90,015 | 1.13× |
| Illinois | 51,853 | 1.09× |
| Pennsylvania | 47,919 | 1× |
| North Carolina | 46,940 | 1.1× |
| Georgia | 44,808 | 1.02× |
| Ohio | 41,165 | 0.94× |
| New Jersey | 38,934 | 1.08× |
| Michigan | 38,508 | 1.03× |
| Massachusetts | 35,592 | 1.27× |
| Virginia | 34,794 | 1× |
| Washington | 30,854 | 1.08× |
| Arizona | 29,095 | 1× |
| Tennessee | 28,517 | 1× |
| Colorado | 25,566 | 1.14× |
| Indiana | 23,901 | 0.92× |
| Maryland | 23,830 | 0.97× |
| South Carolina | 22,811 | 1.06× |
| Missouri | 21,200 | 0.92× |
| Wisconsin | 20,995 | 0.98× |
| Minnesota | 20,588 | 1.01× |
| Alabama | 19,269 | 0.97× |
| Louisiana | 18,826 | 1.03× |
| Oregon | 17,663 | 1.08× |
| Kentucky | 15,575 | 0.87× |
| Connecticut | 15,387 | 1.08× |
| Oklahoma | 14,401 | 0.91× |
| Nevada | 13,810 | 1× |
| Iowa | 11,194 | 0.95× |
| Kansas | 10,440 | 0.93× |
| Arkansas | 10,303 | 0.88× |
| Mississippi | 9,635 | 0.82× |
| Utah | 9,509 | 0.75× |
| Nebraska | 6,915 | 0.97× |
| Idaho | 6,742 | 0.94× |
| Hawaii | 6,537 | 1.07× |
| New Hampshire | 6,454 | 1.15× |
| New Mexico | 6,248 | 0.87× |
| Washington, District of Columbia | 5,864 | 1.37× |
| Maine | 5,796 | 1.14× |
| Rhode Island | 5,030 | 1.11× |
| West Virginia | 4,642 | 0.7× |
| Montana | 4,133 | 1.05× |
| Alaska | 3,619 | 1.19× |
| Delaware | 3,419 | 0.87× |
| Vermont | 2,743 | 1.1× |
| South Dakota | 2,284 | 0.69× |
| North Dakota | 2,233 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blender | 9.19× | Home & Garden |
| Tequila | 3.68× | Food & Beverages |
| Friends | 1.53× | Movies & TV |
| Texas Roadhouse | 1.76× | Food & Beverages |
| Liqueur | 3.85× | Food & Beverages |
| Apéritif and digestif | 7.47× | Food & Beverages |
| The UPS Store | 1.9× | Shopping |
| Staples (Canada) | 2.13× | Business & Career |
| Disaronno | 14.92× | Food & Beverages |
| Macy's | 1.51× | Shopping |
| Taco Bell | 1.55× | Food & Beverages |
| Aperol | 11.08× | Food & Beverages |
| Subway | 1.59× | Food & Beverages |
| Mexico | 1.58× | Travel & Leisure |
| Wingstop | 1.59× | Food & Beverages |
| Mexican cuisine | 1.75× | Food & Beverages |
| Gratitude | 1.51× | Politics & Society |
| Campari | 11.45× | Food & Beverages |
| Panda Express | 1.62× | Food & Beverages |
| Canva | 3.14× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.28 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Extroversion | THRILL | 1.42 |
| Career Orientation | POWER | 1.34 |
| Design Affinity | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Brazil | 5.0% |
| France | 5.0% |
See Cointreau audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
Frequently asked questions
How many fans does Cointreau have in United States?
Cointreau has an estimated audience of 1,424,011 people in United States, concentrated in California and Texas.
What is the gender split and age of Cointreau fans?
48.3% of Cointreau fans are female, 51.7% are male, with an average age of 42.4 years.
Which brands do Cointreau fans like most?
Cointreau fans show strongest brand affinity for Blender (9.19×), Tequila (3.68×), and Friends (1.53×) over the country average.
Where do Cointreau fans live in United States?
Cointreau fans in United States are most concentrated in California (reach 164,399), Texas (reach 127,100), and Florida (reach 106,045). These three regions account for the largest share of the active audience.
What other brands do Cointreau fans also like?
Beyond Cointreau itself, the audience over-indexes on Tequila (3.68×), Friends (1.53×), Texas Roadhouse (1.76×), and Liqueur (3.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cointreau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.