Buffalo Trace Distillery Audience in United States

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Buffalo Trace Distillery has an estimated audience of 1,413,231 people in United States. 25.4% are female, 74.6% are male, average age 40.7. Top regions: Kentucky, Ohio, Texas. Top brand affinities: Straight whiskey, Jim Beam, Single malt whisky, Open air concert, Bourbon whiskey.

The average Buffalo Trace Distillery fan in United States is 40.7 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Ohio, Texas. Top brand affinities include Straight whiskey, Jim Beam, Single malt whisky, with strongest over-indexing on Straight whiskey (34.67× the country average). Demographically, the Buffalo Trace Distillery audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Buffalo Trace Distillery fans

Demographic split for Buffalo Trace Distillery audience in United States
MetricValue
Female25.4%
Male74.6%
Average age40.7
Estimated audience size1,413,231

Audience persona

The typical Buffalo Trace Distillery fan in United States is more male, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Straight whiskey.

Top regions in United States

Top regions ranked by reach for Buffalo Trace Distillery in United States
RegionReachAffinity
Kentucky145,8398.23×
Ohio108,1602.48×
Texas93,8410.77×
Florida78,3600.82×
California71,8010.46×
Illinois57,3231.22×
North Carolina57,1811.34×
Indiana52,8402.05×
Pennsylvania49,9021.05×
Tennessee43,0391.52×
New York40,2330.51×
Michigan37,7111.02×
Georgia35,3750.81×
Virginia34,0730.99×
Wisconsin33,7501.59×
Missouri28,9401.27×
South Carolina21,5061.01×
Minnesota20,8991.03×
Alabama20,8591.06×
New Jersey20,8420.58×
Arizona16,8950.59×
Maryland16,8360.69×
Massachusetts15,4400.55×
Louisiana15,3780.84×
Colorado14,9580.67×
Washington14,7830.52×
Oklahoma11,9340.76×
Iowa10,9470.94×
Kansas10,8930.98×
Arkansas9,7200.83×
Connecticut8,6590.61×
Oregon8,5980.53×
West Virginia8,3721.27×
Mississippi7,8590.68×
Nevada7,6760.56×
Nebraska7,0891×
Utah5,0400.4×
New Hampshire4,4930.81×
Idaho4,2620.6×
New Mexico4,2500.6×
Hawaii3,6190.6×
Maine3,4420.68×
Washington, District of Columbia2,9980.71×
South Dakota2,5230.77×
Montana2,2650.58×
Delaware2,2270.57×
Rhode Island2,1730.48×
North Dakota1,9700.68×
Alaska1,8700.62×
Vermont1,2580.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffalo Trace Distillery audience
BrandAffinityCategory
Straight whiskey34.67×Food & Beverages
Jim Beam24.21×Food & Beverages
Single malt whisky13.89×Food & Beverages
Open air concert106.23×Music & Radio
Bourbon whiskey7.7×Food & Beverages
Tennessee whiskey11.79×Food & Beverages
Scotch whisky6.58×Food & Beverages
Irish whiskey7.3×Food & Beverages
Malt whisky9.59×Food & Beverages
Texas Roadhouse2.48×Food & Beverages
High-net-worth individual6.19×Business & Career
Total Wine & More5.56×Food & Beverages
Houston Astros5.03×Sports
Wingstop2.79×Food & Beverages
Whisky3.46×Food & Beverages
Single malt scotch13.25×Food & Beverages
Livemusic2.9×Music & Radio
AutoZone2.14×Cars & Mobility
Buffalo Wild Wings2.4×Food & Beverages
Cocktail2.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffalo Trace Distillery audience
TraitClusterScore
Community OrientationOPEN3.11
PatriotismCONSERVATISM2.05
LGBTQ+ IdentityOPEN1.98
IndulgenceJOY1.72
Luxury OrientationPREMIUM1.69
Family OrientationCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Buffalo Trace Distillery
CountryShare
United States71.5%
Brazil6.9%
United Kingdom3.1%

See Buffalo Trace Distillery audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Buffalo Trace Distillery have in United States?

Buffalo Trace Distillery has an estimated audience of 1,413,231 people in United States, concentrated in Kentucky and Ohio.

What is the gender split and age of Buffalo Trace Distillery fans?

25.4% of Buffalo Trace Distillery fans are female, 74.6% are male, with an average age of 40.7 years.

Which brands do Buffalo Trace Distillery fans like most?

Buffalo Trace Distillery fans show strongest brand affinity for Straight whiskey (34.67×), Jim Beam (24.21×), and Single malt whisky (13.89×) over the country average.

Where do Buffalo Trace Distillery fans live in United States?

Buffalo Trace Distillery fans in United States are most concentrated in Kentucky (reach 145,839), Ohio (reach 108,160), and Texas (reach 93,841). These three regions account for the largest share of the active audience.

What other brands do Buffalo Trace Distillery fans also like?

Beyond Buffalo Trace Distillery itself, the audience over-indexes on Jim Beam (24.21×), Single malt whisky (13.89×), Open air concert (106.23×), and Bourbon whiskey (7.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Trace Distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.