Rascasse Audience Intelligence

Buffalo Trace Distillery Target Market in United States

A data profile of the people who buy, follow and care about Buffalo Trace Distillery in United States — modelled from more than twelve digital signal sources. Buffalo Trace Distillery has an estimated audience of 1,336,853 people in United States.

#24among Spirits in United States#1974among Brand in United States#1130in Food & Beverages

The average Buffalo Trace Distillery fan in United States is 40.7 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Ohio, Texas.

Top brand affinities include Straight whiskey, Jim Beam, Single malt whisky, with strongest over-indexing on Straight whiskey (35.47× the country average).

Demographically, the Buffalo Trace Distillery audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buffalo Trace Distillery fan in United States is more male, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Straight whiskey.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo Trace Distillery profile in United States.

Audience size
1.3M
in United States
Gender
25.4%♀
74.6% male
Age
40.7
average years
Country rank
#19319
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buffalo Trace Distillery

25.4% are female, 74.6% are male, average age 40.7.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Buffalo Trace Distillery audience in United States
MetricValue
Female25.4%
Male74.6%
Average age40.7
Estimated audience size1,336,853
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Buffalo Trace Distillery audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3925%
40-4925%
50+18%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Buffalo Trace Distillery audience comes from United States.

Worldwide audience distribution share by country for Buffalo Trace Distillery
CountryShare
United States70.3%
Brazil7.2%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo Trace Distillery audience in United States is strongest.

Fig. 05

Top regions by affinity

Buffalo Trace Distillery customers by region in United States
#RegionReachAffinity×
01Kentucky~100K8.01×
02Ohio~100K2.32×
03Indiana~50K2.05×
04Wisconsin~30K1.62×
05Tennessee~40K1.45×
06West Virginia~9K1.32×
07Missouri~30K1.31×
08North Carolina~50K1.25×
09Illinois~60K1.18×
10Alabama~20K1.03×
11South Carolina~20K1.02×
12Pennsylvania~50K1.01×
13Kansas~10K1.01×
14Nebraska~7K1.01×
15Michigan~40K1.00×
16Iowa~10K1.00×
17Minnesota~20K0.99×
18Virginia~30K0.96×
19Arkansas~10K0.88×
20New Hampshire~5K0.86×
21South Dakota~3K0.85×
22Louisiana~20K0.84×
23Florida~80K0.80×
24Oklahoma~10K0.80×
25North Dakota~2K0.79×
26Georgia~30K0.78×
27Texas~90K0.74×
28Alaska~2K0.74×
29Mississippi~9K0.73×
30Maine~4K0.73×
31Washington, District of Columbia~3K0.73×
32Maryland~20K0.71×
33Montana~3K0.70×
34Colorado~20K0.69×
35Delaware~3K0.69×
36New Mexico~5K0.67×
37Idaho~5K0.66×
38Vermont~2K0.66×
39Hawaii~4K0.64×
40Connecticut~9K0.62×
41New Jersey~20K0.58×
42Arizona~20K0.58×
43Nevada~8K0.58×
44Rhode Island~3K0.58×
45Massachusetts~20K0.56×
46Oregon~9K0.55×
47Washington~10K0.52×
48New York~40K0.50×
49California~70K0.45×
50Utah~6K0.45×
Fig. 06

Affinity by region

Affinity by region — Buffalo Trace Distillery, United States
0.45×1.00×8.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo Trace Distillery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo Trace Distillery audience
#·InterestCategoryAffinity×
01Open air concertMusic & Radio99.26×
02Straight whiskeyFood & Beverages35.47×
03Jim BeamFood & Beverages27.79×
04Single malt whiskyFood & Beverages14.71×
05Single malt scotchFood & Beverages12.88×
06Tennessee whiskeyFood & Beverages11.74×
07Malt whiskyFood & Beverages11.55×
08Kentucky DerbySports11.25×
09Jack Daniel'sFood & Beverages10.29×
10Bourbon whiskeyFood & Beverages7.89×
11Irish whiskeyFood & Beverages7.50×
12Scotch whiskyFood & Beverages6.72×
13Total Wine & MoreFood & Beverages5.04×
14FedExBusiness & Career4.53×
15Sustainable energyHome & Garden4.37×
16WhiskyFood & Beverages4.15×
17Renewable energyBusiness & Career4.05×
18Mortgage loansBusiness & Career2.73×
19Pizza HutFood & Beverages2.48×
20SubwayFood & Beverages2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo Trace Distillery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo Trace Distillery audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.67×
PatriotismCONSERVATISM2.73×
Convenience OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo Trace Distillery audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buffalo Trace Distillery's target market in United States?

Buffalo Trace Distillery's target market in United States covers an estimated 1,336,853 people, concentrated in Kentucky and Ohio.

02

What is the gender split and age of Buffalo Trace Distillery customers?

25.4% of the Buffalo Trace Distillery audience are female, 74.6% are male, with an average age of 40.7 years.

03

Which brands do Buffalo Trace Distillery fans like most?

Buffalo Trace Distillery fans show strongest brand affinity for Straight whiskey (35.47×), Jim Beam (27.79×), and Single malt whisky (14.71×) over the country average.

04

Where do Buffalo Trace Distillery fans live in United States?

Buffalo Trace Distillery fans in United States are most concentrated in Kentucky (reach ~100K), Ohio (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo Trace Distillery fans also like?

Beyond Buffalo Trace Distillery itself, the audience over-indexes on Jim Beam (27.79×), Single malt whisky (14.71×), Bourbon whiskey (7.89×), and Open air concert (99.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Buffalo Trace Distillery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffalo Trace Distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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