Casamigos Audience in United States

Casamigos logo

Casamigos has an estimated audience of 1,913,599 people in United States. 51.7% are female, 48.3% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Elsword, Israel, Regional styles of Mexican music, Unique Gifts.

The average Casamigos fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Elsword, Israel, with strongest over-indexing on Product design (3.09× the country average). Demographically, the Casamigos audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Casamigos fans

Demographic split for Casamigos audience in United States
MetricValue
Female51.7%
Male48.3%
Average age40.7
Estimated audience size1,913,599

Audience persona

The typical Casamigos fan in United States is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Casamigos in United States
RegionReachAffinity
California265,1711.26×
Texas235,3621.43×
Florida157,0471.21×
New York139,0561.3×
North Carolina79,3141.38×
Georgia76,2871.29×
Illinois68,4461.07×
Pennsylvania65,5681.02×
Ohio60,2861.02×
New Jersey59,9271.23×
Virginia52,6971.13×
Michigan50,2171×
Massachusetts44,7141.19×
Arizona38,7190.99×
Tennessee38,4971×
Maryland37,1531.13×
Indiana34,2720.98×
Louisiana33,4791.36×
South Carolina33,4071.16×
Washington29,4020.77×
Colorado28,9420.96×
Alabama28,2551.06×
Wisconsin24,8430.86×
Nevada24,4541.32×
Minnesota24,3140.89×
Missouri24,2910.79×
Connecticut22,0371.15×
Kentucky22,0000.92×
Oregon21,2780.97×
Oklahoma21,1551×
Mississippi17,9991.14×
New Hampshire17,1612.28×
Arkansas15,9901.01×
Kansas13,4950.89×
Iowa10,6490.68×
Utah10,2990.6×
New Mexico9,0070.94×
Hawaii8,4921.03×
Nebraska8,0340.84×
Rhode Island6,8761.13×
Washington, District of Columbia6,1301.07×
West Virginia5,8850.66×
Idaho5,7120.6×
Delaware4,9830.94×
Maine4,8030.7×
Montana3,0380.57×
South Dakota3,0160.68×
North Dakota2,6850.68×
Alaska2,4200.59×
Vermont1,8810.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casamigos audience
BrandAffinityCategory
Product design3.09×Business & Career
Elsword21.14×Games
Israel2.16×Travel & Leisure
Regional styles of Mexican music2.29×Music & Radio
Unique Gifts1.84×Shopping
Kendra Scott2.27×Fashion & Accessoires
Birthday Gifts2.23×Kids & Family
Hawes28.83×Travel & Leisure
Hauptschule9.22×Kids & Family
Wok4.12×Food & Beverages
Knauf Insulation17.09×Business & Career
Stamp collecting2.92×Home & Garden
Grinch2.36×Movies & TV
Goop3.08×Internet & Social Media
Home staging2.96×Home & Garden
Historic site2.4×Arts & Culture
Governor of Michigan4.01×Politics & Society
Hog Hunting1.8×Sports
Panama1.95×Travel & Leisure
JDSU1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casamigos audience
TraitClusterScore
IndulgenceJOY1.5
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.2
LGBTQ+ IdentityOPEN1.16
Family OrientationCONSERVATISM1.13
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Casamigos
CountryShare
United States69.2%
United Kingdom5.4%
Canada4.5%

See Casamigos audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Casamigos have in United States?

Casamigos has an estimated audience of 1,913,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Casamigos fans?

51.7% of Casamigos fans are female, 48.3% are male, with an average age of 40.7 years.

Which brands do Casamigos fans like most?

Casamigos fans show strongest brand affinity for Product design (3.09×), Elsword (21.14×), and Israel (2.16×) over the country average.

Where do Casamigos fans live in United States?

Casamigos fans in United States are most concentrated in California (reach 265,171), Texas (reach 235,362), and Florida (reach 157,047). These three regions account for the largest share of the active audience.

What other brands do Casamigos fans also like?

Beyond Casamigos itself, the audience over-indexes on Elsword (21.14×), Israel (2.16×), Regional styles of Mexican music (2.29×), and Unique Gifts (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casamigos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.