Martini (cocktail) Audience in Germany
Martini (cocktail) has an estimated audience of 276,337 people in Germany. 52.9% are female, 47.1% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Home construction, Goes, Artistic inspiration, Progressive rock.
The average Martini (cocktail) fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Home construction, Goes, with strongest over-indexing on Unique Gifts (3.5× the country average). Demographically, the Martini (cocktail) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Martini (cocktail) fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 34.4 |
| Estimated audience size | 276,337 |
Audience persona
The typical Martini (cocktail) fan in Germany is balanced, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,474 | 1× |
| Bayern | 48,511 | 1.09× |
| Baden-Württemberg | 38,063 | 1.01× |
| Niedersachsen | 26,940 | 1× |
| Hessen | 21,540 | 1.02× |
| Berlin | 12,760 | 1.03× |
| Sachsen | 12,603 | 0.93× |
| Rheinland-Pfalz | 10,154 | 0.73× |
| Schleswig-Holstein | 7,679 | 0.77× |
| Thüringen | 7,488 | 1.06× |
| Hamburg | 7,216 | 1.16× |
| Saarland | 7,105 | 2.09× |
| Brandenburg | 6,403 | 0.75× |
| Sachsen-Anhalt | 5,450 | 0.76× |
| Mecklenburg-Vorpommern | 4,300 | 0.82× |
| Bremen | 1,840 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 3.5× | Shopping |
| Home construction | 1.93× | Home & Garden |
| Goes | 1.67× | Travel & Leisure |
| Artistic inspiration | 1.99× | Arts & Culture |
| Progressive rock | 2.3× | Music & Radio |
| Birthday Gifts | 2.32× | Kids & Family |
| Haberler | 1.67× | News |
| Loincloth | 3.47× | Fashion & Accessoires |
| Kyung Hee University | 15.55× | Business & Career |
| Hampton Inn | 7.73× | Travel & Leisure |
| Natural rubber | 2.18× | Cars & Mobility |
| Stradivarius | 1.51× | Shopping |
| Christmas Gift | 1.53× | Kids & Family |
| Ina Wroldsen | 18.35× | Music & Radio |
| Harvey Mudd College | 12.26× | Business & Career |
| Minestrone | 1.64× | Food & Beverages |
| Home Delivery | 1.75× | Food & Beverages |
| Pro-Ject | 3.86× | Music & Radio |
| Gewandhaus | 10.35× | Arts & Culture |
| Tara Jarmon | 8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.53 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Design Affinity | PREMIUM | 1.6 |
| Sports Activity | POWER | 1.47 |
| Quality Awareness | PREMIUM | 1.4 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 13.9% |
| Spain | 7.8% |
See Martini (cocktail) audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Martini (cocktail) have in Germany?
Martini (cocktail) has an estimated audience of 276,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martini (cocktail) fans?
52.9% of Martini (cocktail) fans are female, 47.1% are male, with an average age of 34.4 years.
Which brands do Martini (cocktail) fans like most?
Martini (cocktail) fans show strongest brand affinity for Unique Gifts (3.5×), Home construction (1.93×), and Goes (1.67×) over the country average.
Where do Martini (cocktail) fans live in Germany?
Martini (cocktail) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,474), Bayern (reach 48,511), and Baden-Württemberg (reach 38,063). These three regions account for the largest share of the active audience.
What other brands do Martini (cocktail) fans also like?
Beyond Martini (cocktail) itself, the audience over-indexes on Home construction (1.93×), Goes (1.67×), Artistic inspiration (1.99×), and Progressive rock (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martini (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.