Rascasse Audience Intelligence

Martini (cocktail) Audience in Germany

A data profile of the people who buy, follow and care about Martini (cocktail) in Germany — modelled from more than twelve digital signal sources. Martini (cocktail) has an estimated audience of 276,337 people in Germany.

#41among Alcohol in Germany#6437among Topic in Germany#889in Food & Beverages

The average Martini (cocktail) fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aperol, Vermouth, Margarita, with strongest over-indexing on Aperol (21.22× the country average).

Demographically, the Martini (cocktail) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Martini (cocktail) fan in Germany is balanced, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for Aperol.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martini (cocktail) profile in Germany.

Audience size
276K
in Germany
Gender
52.9%♀
47.1% male
Age
34.4
average years
Country rank
#18415
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martini (cocktail) fans

52.9% are female, 47.1% are male, average age 34.4.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Martini (cocktail) audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age34.4
Estimated audience size276,337
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Martini (cocktail) audience in Germany
Age bracketShare%
16-1918%
20-2943%
30-3915%
40-4915%
50+8%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Martini (cocktail) audience comes from Germany.

Worldwide audience distribution share by country for Martini (cocktail)
CountryShare
United States21.9%
Italy13.7%
Spain7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martini (cocktail) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Martini (cocktail) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~8K2.23×
02Hamburg~7K1.11×
03Nordrhein-Westfalen~70K1.08×
04Thüringen~8K1.07×
05Bayern~50K1.05×
06Hessen~20K0.99×
07Baden-Württemberg~40K0.98×
08Niedersachsen~30K0.98×
09Berlin~10K0.97×
10Sachsen~10K0.92×
11Mecklenburg-Vorpommern~5K0.85×
12Bremen~2K0.80×
13Sachsen-Anhalt~6K0.79×
14Schleswig-Holstein~8K0.78×
15Brandenburg~7K0.77×
16Rheinland-Pfalz~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Martini (cocktail), Germany
0.72×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martini (cocktail) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martini (cocktail) audience
#·InterestCategoryAffinity×
01MargaritaFood & Beverages56.34×
02Penny MarketShopping54.65×
03VermouthFood & Beverages29.19×
04AperolFood & Beverages21.22×
05EsselungaShopping20.00×
06Ready to drinkFood & Beverages19.77×
07EatalyFood & Beverages19.39×
08High School DxDMovies & TV17.29×
09Martini (vermouth)Food & Beverages10.75×
10Sparkling wineFood & Beverages9.60×
11CampariFood & Beverages9.27×
12Joe CockerMusic & Radio9.16×
13Hendrick's GinFood & Beverages9.14×
14LilletFood & Beverages6.89×
15Zoom!Business & Career5.46×
16Non-alcoholic beverageFood & Beverages4.48×
17Arnold SchwarzeneggerMovies & TV3.80×
18Gourmet FoodsFood & Beverages3.69×
19Distilled beverageFood & Beverages2.49×
20TagesschauMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martini (cocktail) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martini (cocktail) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.39×
Convenience OrientationPREMIUM1.38×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martini (cocktail) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
CreativityOPEN0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martini (cocktail) have in Germany?

Martini (cocktail) has an estimated audience of 276,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Martini (cocktail) fans?

52.9% of Martini (cocktail) fans are female, 47.1% are male, with an average age of 34.4 years.

03

Which brands do Martini (cocktail) fans like most?

Martini (cocktail) fans show strongest brand affinity for Aperol (21.22×), Vermouth (29.19×), and Margarita (56.34×) over the country average.

04

Where do Martini (cocktail) fans live in Germany?

Martini (cocktail) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Martini (cocktail) fans also like?

Beyond Martini (cocktail) itself, the audience over-indexes on Vermouth (29.19×), Margarita (56.34×), Sparkling wine (9.6×), and Penny Market (54.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Martini (cocktail) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martini (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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