Martini (cocktail) Audience in United States

Martini (cocktail) logo

Martini (cocktail) has an estimated audience of 1,322,319 people in United States. 51.6% are female, 48.4% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Who Wants to Be a Millionaire?, Google Home, Karbala.

The average Martini (cocktail) fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Who Wants to Be a Millionaire?, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Martini (cocktail) audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Martini (cocktail) fans

Demographic split for Martini (cocktail) audience in United States
MetricValue
Female51.6%
Male48.4%
Average age35.6
Estimated audience size1,322,319

Audience persona

The typical Martini (cocktail) fan in United States is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Martini (cocktail) in United States
RegionReachAffinity
California150,0361.03×
Texas109,2490.96×
New York101,6801.38×
Florida97,0831.08×
Illinois58,3341.32×
Ohio50,1681.23×
Pennsylvania46,3821.04×
Michigan38,9901.13×
North Carolina37,5620.94×
New Jersey37,1891.11×
Georgia36,7570.9×
Massachusetts35,6761.37×
South Carolina31,0891.56×
Virginia30,7680.96×
Kentucky30,1261.82×
Indiana28,4991.18×
Washington27,6431.04×
Arizona24,4660.91×
Maryland23,3211.03×
Tennessee21,5770.81×
Colorado20,0480.96×
Wisconsin19,1750.96×
Missouri18,5460.87×
Minnesota16,8510.89×
Oregon15,1571×
Louisiana15,0100.88×
Connecticut13,9591.05×
Iowa13,9431.28×
Alabama13,9130.75×
Nevada13,5121.06×
Oklahoma11,4030.78×
Mississippi9,7430.89×
Utah8,9480.76×
Arkansas8,4580.78×
Kansas8,2810.79×
Nebraska6,3440.96×
Washington, District of Columbia5,6571.42×
New Hampshire5,3521.03×
Maine5,2611.11×
Idaho5,2190.79×
Hawaii5,0530.89×
New Mexico4,8260.73×
Rhode Island4,6591.11×
West Virginia4,3170.7×
Montana3,1160.85×
Alaska2,9411.04×
Delaware2,7560.76×
Vermont2,2830.98×
South Dakota2,2570.74×
North Dakota1,9990.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martini (cocktail) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Who Wants to Be a Millionaire?20×Movies & TV
Google Home11.65×Technology & Electronics
Karbala12.85×Travel & Leisure
Birthday Gifts3.79×Kids & Family
Ken Burns8.01×Movies & TV
Governor of Michigan8.13×Politics & Society
Unique Gifts2.58×Shopping
The Historian16.48×Literature
Natural rubber2.1×Cars & Mobility
Product design1.98×Business & Career
Goop5.36×Internet & Social Media
Fairy godmother7.05×Literature
Mothercare2.94×Kids & Family
Historic site3.83×Arts & Culture
Grinch3.57×Movies & TV
Swanson9.3×Health
Cacique9.55×Food & Beverages
Vocal harmony3.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martini (cocktail) audience
TraitClusterScore
IndulgenceJOY2.89
Design AffinityPREMIUM1.97
LGBTQ+ IdentityOPEN1.95
Healthy LifestyleBALANCE1.9
Luxury OrientationPREMIUM1.83
Urban LifestyleOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Martini (cocktail)
CountryShare
United States22.4%
Italy13.9%
Spain7.8%

See Martini (cocktail) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Martini (cocktail) have in United States?

Martini (cocktail) has an estimated audience of 1,322,319 people in United States, concentrated in California and Texas.

What is the gender split and age of Martini (cocktail) fans?

51.6% of Martini (cocktail) fans are female, 48.4% are male, with an average age of 35.6 years.

Which brands do Martini (cocktail) fans like most?

Martini (cocktail) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Who Wants to Be a Millionaire? (20×) over the country average.

Where do Martini (cocktail) fans live in United States?

Martini (cocktail) fans in United States are most concentrated in California (reach 150,036), Texas (reach 109,249), and New York (reach 101,680). These three regions account for the largest share of the active audience.

What other brands do Martini (cocktail) fans also like?

Beyond Martini (cocktail) itself, the audience over-indexes on Mathcore (17.5×), Who Wants to Be a Millionaire? (20×), Google Home (11.65×), and Karbala (12.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martini (cocktail). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.